Rascasse Audience Intelligence

Wok Audience in Germany

A data profile of the people who buy, follow and care about Wok in Germany — modelled from more than twelve digital signal sources. Wok has an estimated audience of 266,729 people in Germany.

#6543among Topic in Germany#915in Food & Beverages

The average Wok fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ace Fishing : Wild Catch, Chat GPT, OpenAI, with strongest over-indexing on Ace Fishing : Wild Catch (416.89× the country average).

Demographically, the Wok audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wok fan in Germany is more female, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for Ace Fishing : Wild Catch.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wok profile in Germany.

Audience size
267K
in Germany
Gender
58.9%♀
41.1% male
Age
41.7
average years
Country rank
#18847
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wok fans

58.9% are female, 41.1% are male, average age 41.7.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Wok audience in Germany
MetricValue
Female58.9%
Male41.1%
Average age41.7
Estimated audience size266,729
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Wok audience in Germany
Age bracketShare%
16-1910%
20-2919%
30-3924%
40-4926%
50+20%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Wok audience comes from Germany.

Worldwide audience distribution share by country for Wok
CountryShare
United States17.1%
United Kingdom5.6%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wok audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wok fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.26×
02Baden-Württemberg~40K1.21×
03Niedersachsen~30K1.15×
04Berlin~10K1.14×
05Bayern~50K1.12×
06Hamburg~7K1.10×
07Hessen~20K1.07×
08Rheinland-Pfalz~10K1.04×
09Bremen~2K1.03×
10Schleswig-Holstein~9K0.96×
11Thüringen~6K0.91×
12Sachsen~10K0.89×
13Saarland~3K0.87×
14Brandenburg~7K0.79×
15Sachsen-Anhalt~5K0.78×
16Mecklenburg-Vorpommern~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Wok, Germany
0.75×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wok audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wok audience
#·InterestCategoryAffinity×
01Ace Fishing : Wild CatchGames416.89×
02Taylor WimpeyBusiness & Career289.66×
03Crazy KitchenBrand217.29×
04Wok to WalkFood & Beverages197.44×
05Buffalo GrillFood & Beverages55.81×
06Food steamerHome & Garden43.47×
07CuisinartHome & Garden39.84×
08Korean fried chickenFood & Beverages24.04×
09Ira!Music & Radio17.08×
10coffee shopFood & Beverages15.56×
11OpenAITechnology & Electronics15.52×
12PerplexityTechnology & Electronics15.52×
13Chat GPTTechnology & Electronics10.91×
14DeepSeekTechnology & Electronics10.91×
15GeminiTechnology & Electronics10.81×
16Cutting boardHome & Garden9.85×
17Drew BarrymoreMovies & TV9.27×
18Frying panHome & Garden7.04×
19Cookware and bakewareHome & Garden5.69×
20Discount storesShopping1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wok audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wok audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.03×
Family OrientationCONSERVATISM2.02×
IndulgenceJOY1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wok audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.07×
Pet OwnershipJOY1.10×
SustainabilityBALANCE1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wok have in Germany?

Wok has an estimated audience of 266,729 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wok fans?

58.9% of Wok fans are female, 41.1% are male, with an average age of 41.7 years.

03

Which brands do Wok fans like most?

Wok fans show strongest brand affinity for Ace Fishing : Wild Catch (416.89×), Chat GPT (10.91×), and OpenAI (15.52×) over the country average.

04

Where do Wok fans live in Germany?

Wok fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Wok fans also like?

Beyond Wok itself, the audience over-indexes on Chat GPT (10.91×), OpenAI (15.52×), Gemini (10.81×), and Taylor Wimpey (289.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Wok audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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