Wok Audience in Germany
Wok has an estimated audience of 266,729 people in Germany. 58.9% are female, 41.1% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ace Fishing : Wild Catch, OpenAI, Chat GPT, Taylor Wimpey, Perplexity.
The average Wok fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ace Fishing : Wild Catch, OpenAI, Chat GPT, with strongest over-indexing on Ace Fishing : Wild Catch (416.89× the country average). Demographically, the Wok audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Wok fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 41.7 |
| Estimated audience size | 266,729 |
Audience persona
The typical Wok fan in Germany is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Ace Fishing : Wild Catch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,780 | 1.21× |
| Bayern | 48,338 | 1.13× |
| Baden-Württemberg | 45,009 | 1.24× |
| Niedersachsen | 30,430 | 1.17× |
| Hessen | 22,322 | 1.1× |
| Berlin | 14,413 | 1.21× |
| Rheinland-Pfalz | 13,582 | 1.02× |
| Sachsen | 11,535 | 0.88× |
| Schleswig-Holstein | 9,279 | 0.97× |
| Hamburg | 6,912 | 1.15× |
| Brandenburg | 6,215 | 0.75× |
| Thüringen | 6,051 | 0.89× |
| Sachsen-Anhalt | 5,070 | 0.73× |
| Mecklenburg-Vorpommern | 3,574 | 0.7× |
| Saarland | 2,679 | 0.82× |
| Bremen | 2,356 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ace Fishing : Wild Catch | 416.89× | Games |
| OpenAI | 15.52× | Technology & Electronics |
| Chat GPT | 10.91× | Technology & Electronics |
| Taylor Wimpey | 289.66× | Business & Career |
| Perplexity | 15.52× | Technology & Electronics |
| Gemini | 10.81× | Technology & Electronics |
| Wok to Walk | 197.44× | Food & Beverages |
| Food steamer | 43.47× | Home & Garden |
| Korean fried chicken | 24.04× | Food & Beverages |
| DeepSeek | 10.91× | Technology & Electronics |
| Cuisinart | 39.84× | Home & Garden |
| coffee shop | 15.56× | Food & Beverages |
| Buffalo Grill | 55.81× | Food & Beverages |
| Crazy Kitchen | 217.29× | |
| Ira! | 17.08× | Music & Radio |
| Cookware and bakeware | 5.69× | Home & Garden |
| Drew Barrymore | 9.27× | Movies & TV |
| Cutting board | 9.85× | Home & Garden |
| Frying pan | 7.04× | Home & Garden |
| Discount stores | 1.85× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.93 |
| Quality Awareness | PREMIUM | 1.68 |
| Sustainability | BALANCE | 1.64 |
| Design Affinity | PREMIUM | 1.64 |
| Convenience Orientation | PREMIUM | 1.64 |
| Sports Activity | POWER | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.1% |
| United Kingdom | 5.6% |
| India | 5.3% |
See Wok audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wok have in Germany?
Wok has an estimated audience of 266,729 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wok fans?
58.9% of Wok fans are female, 41.1% are male, with an average age of 41.7 years.
Which brands do Wok fans like most?
Wok fans show strongest brand affinity for Ace Fishing : Wild Catch (416.89×), OpenAI (15.52×), and Chat GPT (10.91×) over the country average.
Where do Wok fans live in Germany?
Wok fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,780), Bayern (reach 48,338), and Baden-Württemberg (reach 45,009). These three regions account for the largest share of the active audience.
What other brands do Wok fans also like?
Beyond Wok itself, the audience over-indexes on OpenAI (15.52×), Chat GPT (10.91×), Taylor Wimpey (289.66×), and Perplexity (15.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.