Rascasse Audience Intelligence

Wok Audience in United States

A data profile of the people who buy, follow and care about Wok in United States — modelled from more than twelve digital signal sources. Wok has an estimated audience of 1,783,966 people in United States.

#6711among Topic in United States#944in Food & Beverages

The average Wok fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wesleyan College, Romany Malco, Food steamer, with strongest over-indexing on Wesleyan College (600.16× the country average).

Demographically, the Wok audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wok fan in United States is more female, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for Wesleyan College.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wok profile in United States.

Audience size
1.8M
in United States
Gender
55.2%♀
44.8% male
Age
44.8
average years
Country rank
#15569
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wok fans

55.2% are female, 44.8% are male, average age 44.8.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Wok audience in United States
MetricValue
Female55.2%
Male44.8%
Average age44.8
Estimated audience size1,783,966
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Wok audience in United States
Age bracketShare%
16-199%
20-2914%
30-3920%
40-4924%
50+33%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Wok audience comes from United States.

Worldwide audience distribution share by country for Wok
CountryShare
United States17.1%
United Kingdom5.6%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wok audience in United States is strongest.

Fig. 05

Top regions by affinity

Wok fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K1.73×
02Arkansas~20K1.44×
03Georgia~70K1.28×
04Washington~40K1.20×
05California~200K1.15×
06New York~100K1.13×
07Montana~6K1.13×
08Texas~200K1.12×
09Hawaii~8K1.11×
10Nevada~20K1.05×
11Mississippi~20K1.05×
12Massachusetts~40K1.04×
13Illinois~60K1.03×
14North Carolina~60K1.03×
15Michigan~50K1.02×
16Virginia~40K1.02×
17Washington, District of Columbia~5K1.01×
18Louisiana~20K1.00×
19Oregon~20K1.00×
20New Hampshire~7K1.00×
21Kansas~10K0.99×
22Alaska~4K0.99×
23New Jersey~40K0.98×
24Minnesota~30K0.98×
25Maine~6K0.98×
26North Dakota~4K0.98×
27Florida~100K0.97×
28Missouri~30K0.97×
29Rhode Island~5K0.97×
30Pennsylvania~60K0.96×
31Maryland~30K0.96×
32Colorado~30K0.96×
33Vermont~3K0.95×
34Utah~20K0.94×
35Kentucky~20K0.93×
36Idaho~8K0.93×
37Connecticut~20K0.92×
38Tennessee~30K0.91×
39Indiana~30K0.91×
40Oklahoma~20K0.91×
41West Virginia~8K0.91×
42Alabama~20K0.90×
43Iowa~10K0.90×
44South Dakota~4K0.90×
45Ohio~50K0.89×
46Wisconsin~20K0.88×
47Nebraska~8K0.88×
48Arizona~30K0.87×
49Delaware~4K0.87×
50South Carolina~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Wok, United States
0.85×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wok audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wok audience
#·InterestCategoryAffinity×
01Wesleyan CollegeBusiness & Career600.16×
02Romany MalcoMovies & TV555.38×
03Delia SmithFood & Beverages100.50×
04Food steamerHome & Garden71.91×
05Deep fryerFood & Beverages20.04×
06Dutch ovenHome & Garden19.87×
07Han dynastyPolitics & Society19.36×
08Gujarati languagePolitics & Society10.72×
09SautéingFood & Beverages10.64×
10Non-stick surfaceHome & Garden10.39×
11CombBeauty & Wellness9.94×
12Celebrity chefFood & Beverages8.81×
13FryingHome & Garden7.50×
14Penn Station (restaurant)Food & Beverages5.69×
15Frying panHome & Garden3.78×
16Cookware and bakewareHome & Garden2.73×
17StoveHome & Garden2.72×
18Panda ExpressFood & Beverages2.59×
19OvenHome & Garden2.27×
20Macy'sShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wok audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wok audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.44×
Convenience OrientationPREMIUM1.44×
IndulgenceJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wok audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.98×
SustainabilityBALANCE1.05×
Social Media UsageJOY1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wok have in United States?

Wok has an estimated audience of 1,783,966 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wok fans?

55.2% of Wok fans are female, 44.8% are male, with an average age of 44.8 years.

03

Which brands do Wok fans like most?

Wok fans show strongest brand affinity for Wesleyan College (600.16×), Romany Malco (555.38×), and Food steamer (71.91×) over the country average.

04

Where do Wok fans live in United States?

Wok fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wok fans also like?

Beyond Wok itself, the audience over-indexes on Romany Malco (555.38×), Food steamer (71.91×), Deep fryer (20.04×), and Non-stick surface (10.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Wok audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →