Wok Audience in United States

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Wok has an estimated audience of 1,783,966 people in United States. 55.2% are female, 44.8% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: Wesleyan College, Romany Malco, Food steamer, Deep fryer, Non-stick surface.

The average Wok fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wesleyan College, Romany Malco, Food steamer, with strongest over-indexing on Wesleyan College (600.16× the country average). Demographically, the Wok audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Wok fans

Demographic split for Wok audience in United States
MetricValue
Female55.2%
Male44.8%
Average age44.8
Estimated audience size1,783,966

Audience persona

The typical Wok fan in United States is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Wesleyan College.

Top regions in United States

Top regions ranked by reach for Wok in United States
RegionReachAffinity
California245,5111.25×
Texas174,6231.14×
Florida123,7641.02×
New York116,0371.16×
Georgia69,1631.26×
Illinois63,7491.07×
Pennsylvania58,8840.98×
North Carolina55,8161.04×
Ohio51,1360.93×
Michigan48,9351.05×
Washington46,1051.29×
New Jersey45,9741.01×
Virginia45,8671.06×
Massachusetts37,2651.06×
Tennessee33,1440.93×
Arizona32,5610.89×
Maryland30,0750.98×
Indiana29,9250.92×
Colorado28,9641.03×
Missouri27,4280.95×
Minnesota26,2681.03×
Wisconsin23,5200.88×
Alabama22,9620.92×
South Carolina22,9250.85×
Louisiana22,8400.99×
Oregon21,4701.05×
Kentucky21,1260.94×
Arkansas21,0791.43×
Nevada18,6011.08×
Oklahoma18,2400.92×
Connecticut16,4010.92×
Mississippi15,3431.04×
Utah15,1360.95×
Kansas13,5340.96×
Iowa12,8990.88×
New Mexico11,4971.29×
Hawaii8,6061.12×
Idaho8,4740.95×
Nebraska7,2330.81×
West Virginia7,0750.85×
New Hampshire6,8780.98×
Maine6,2550.98×
Montana5,6181.14×
Washington, District of Columbia5,5541.04×
Rhode Island5,3840.95×
Delaware4,0520.82×
Alaska3,6360.95×
North Dakota3,2720.89×
South Dakota3,2610.79×
Vermont2,9270.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wok audience
BrandAffinityCategory
Wesleyan College600.16×Business & Career
Romany Malco555.38×Movies & TV
Food steamer71.91×Home & Garden
Deep fryer20.04×Food & Beverages
Non-stick surface10.39×Home & Garden
Dutch oven19.87×Home & Garden
Delia Smith100.5×Food & Beverages
Han dynasty19.36×Politics & Society
Frying7.5×Home & Garden
Penn Station (restaurant)5.69×Food & Beverages
Gujarati language10.72×Politics & Society
Panda Express2.59×Food & Beverages
Frying pan3.78×Home & Garden
Celebrity chef8.81×Food & Beverages
Oven2.27×Home & Garden
Cookware and bakeware2.73×Home & Garden
Stove2.72×Home & Garden
Comb9.94×Beauty & Wellness
Sautéing10.64×Food & Beverages
Macy's1.75×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wok audience
TraitClusterScore
IndulgenceJOY1.61
Urban LifestyleOPEN1.58
TravellingTHRILL1.47
Healthy LifestyleBALANCE1.41
ExtroversionTHRILL1.36
Community OrientationOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Wok
CountryShare
United States17.1%
United Kingdom5.6%
India5.3%

See Wok audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Wok have in United States?

Wok has an estimated audience of 1,783,966 people in United States, concentrated in California and Texas.

What is the gender split and age of Wok fans?

55.2% of Wok fans are female, 44.8% are male, with an average age of 44.8 years.

Which brands do Wok fans like most?

Wok fans show strongest brand affinity for Wesleyan College (600.16×), Romany Malco (555.38×), and Food steamer (71.91×) over the country average.

Where do Wok fans live in United States?

Wok fans in United States are most concentrated in California (reach 245,511), Texas (reach 174,623), and Florida (reach 123,764). These three regions account for the largest share of the active audience.

What other brands do Wok fans also like?

Beyond Wok itself, the audience over-indexes on Romany Malco (555.38×), Food steamer (71.91×), Deep fryer (20.04×), and Non-stick surface (10.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.