Sautéing Audience in United States

Sautéing has an estimated audience of 1,761,125 people in United States. 64.7% are female, 35.3% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: Ken Burns, Birthday Gifts, Karbala, Swanson, Jingoism.
The average Sautéing fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ken Burns, Birthday Gifts, Karbala, with strongest over-indexing on Ken Burns (7.18× the country average). Demographically, the Sautéing audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Sautéing fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 45.5 |
| Estimated audience size | 1,761,125 |
Audience persona
The typical Sautéing fan in United States is more female, around 45.5 years old, with strong Indulgence tendencies and a notable affinity for Ken Burns.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 225,266 | 1.16× |
| Texas | 149,202 | 0.99× |
| Florida | 113,162 | 0.95× |
| New York | 103,261 | 1.05× |
| Illinois | 59,022 | 1.01× |
| Pennsylvania | 58,876 | 0.99× |
| Georgia | 54,113 | 1× |
| Ohio | 51,110 | 0.94× |
| North Carolina | 50,461 | 0.95× |
| Virginia | 49,015 | 1.14× |
| Washington | 48,144 | 1.36× |
| Michigan | 45,687 | 0.99× |
| New Jersey | 40,328 | 0.9× |
| Massachusetts | 39,522 | 1.14× |
| Arizona | 36,982 | 1.03× |
| Indiana | 32,407 | 1.01× |
| Maryland | 31,308 | 1.03× |
| Tennessee | 31,172 | 0.88× |
| Missouri | 29,402 | 1.04× |
| Colorado | 28,086 | 1.01× |
| Minnesota | 27,474 | 1.09× |
| Oregon | 26,041 | 1.29× |
| Wisconsin | 25,867 | 0.98× |
| South Carolina | 23,698 | 0.89× |
| Alabama | 22,166 | 0.9× |
| Louisiana | 21,962 | 0.97× |
| Kentucky | 19,456 | 0.88× |
| Utah | 17,750 | 1.13× |
| Connecticut | 17,499 | 0.99× |
| Oklahoma | 17,495 | 0.89× |
| Nevada | 16,048 | 0.94× |
| Arkansas | 13,834 | 0.95× |
| Kansas | 13,563 | 0.98× |
| Iowa | 13,314 | 0.92× |
| Mississippi | 13,089 | 0.9× |
| Idaho | 11,360 | 1.29× |
| Hawaii | 9,092 | 1.2× |
| Nebraska | 8,137 | 0.92× |
| New Mexico | 7,739 | 0.88× |
| New Hampshire | 7,351 | 1.06× |
| Maine | 6,697 | 1.06× |
| West Virginia | 6,095 | 0.74× |
| Rhode Island | 5,335 | 0.95× |
| Washington, District of Columbia | 5,046 | 0.95× |
| Montana | 4,628 | 0.95× |
| Alaska | 4,313 | 1.14× |
| Delaware | 3,869 | 0.8× |
| North Dakota | 3,753 | 1.04× |
| Vermont | 3,729 | 1.21× |
| South Dakota | 3,188 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ken Burns | 7.18× | Movies & TV |
| Birthday Gifts | 2.71× | Kids & Family |
| Karbala | 7.61× | Travel & Leisure |
| Swanson | 8.52× | Health |
| Jingoism | 1.71× | Politics & Society |
| Unique Gifts | 1.72× | Shopping |
| Layne Staley | 4.54× | Music & Radio |
| Jesse Plemons | 2.27× | Movies & TV |
| Governor of Michigan | 4.55× | Politics & Society |
| Goop | 3.24× | Internet & Social Media |
| Kendra Scott | 1.76× | Fashion & Accessoires |
| Urban horticulture | 2.02× | Home & Garden |
| Nebraska Cornhuskers football | 2× | Sports |
| Hipster | 5.07× | Politics & Society |
| Cam Ward | 1.94× | Sports |
| Who Wants to Be a Millionaire? | 4.8× | Movies & TV |
| Nurse education | 1.63× | Kids & Family |
| Grinch | 1.93× | Movies & TV |
| Evolve Skateboards | 12.97× | Sports |
| Home staging | 2.39× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.84 |
| Family Orientation | CONSERVATISM | 1.44 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Travelling | THRILL | 1.35 |
| Price Sensitivity | PREMIUM | 1.34 |
| Urban Lifestyle | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.9% |
| Philippines | 10.5% |
| United Kingdom | 5.8% |
See Sautéing audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Sautéing have in United States?
Sautéing has an estimated audience of 1,761,125 people in United States, concentrated in California and Texas.
What is the gender split and age of Sautéing fans?
64.7% of Sautéing fans are female, 35.3% are male, with an average age of 45.5 years.
Which brands do Sautéing fans like most?
Sautéing fans show strongest brand affinity for Ken Burns (7.18×), Birthday Gifts (2.71×), and Karbala (7.61×) over the country average.
Where do Sautéing fans live in United States?
Sautéing fans in United States are most concentrated in California (reach 225,266), Texas (reach 149,202), and Florida (reach 113,162). These three regions account for the largest share of the active audience.
What other brands do Sautéing fans also like?
Beyond Sautéing itself, the audience over-indexes on Birthday Gifts (2.71×), Karbala (7.61×), Swanson (8.52×), and Jingoism (1.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sautéing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.