Amaretto Audience in United States

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Amaretto has an estimated audience of 574,880 people in United States. 45.3% are female, 54.7% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Grappa, Disaronno, Hotel manager, Baker, Foundation (nonprofit).

The average Amaretto fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grappa, Disaronno, Hotel manager, with strongest over-indexing on Grappa (252.84× the country average). Demographically, the Amaretto audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Amaretto fans

Demographic split for Amaretto audience in United States
MetricValue
Female45.3%
Male54.7%
Average age42.5
Estimated audience size574,880

Audience persona

The typical Amaretto fan in United States is balanced, around 42.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Grappa.

Top regions in United States

Top regions ranked by reach for Amaretto in United States
RegionReachAffinity
California54,2480.86×
Texas47,3430.96×
Florida40,1061.03×
New York35,0051.09×
Illinois20,5351.07×
Pennsylvania20,2951.05×
North Carolina17,2731×
Ohio16,6980.94×
Michigan16,5891.1×
Georgia15,7910.89×
Massachusetts14,1791.25×
New Jersey13,7080.94×
Virginia12,7060.91×
Tennessee12,1381.05×
Indiana11,3781.08×
Washington11,3660.99×
Arizona10,3690.88×
Missouri10,1391.09×
Wisconsin10,1001.17×
Louisiana9,0681.22×
Colorado9,0391×
South Carolina8,3950.97×
Maryland8,3360.84×
Alabama8,3231.04×
Minnesota8,1310.99×
Kentucky6,9280.96×
Oklahoma6,6671.04×
Oregon6,6191×
Connecticut6,1491.07×
Nevada5,4460.98×
Arkansas4,8101.02×
Iowa4,7611.01×
Kansas4,4920.99×
Mississippi4,4850.95×
Utah4,3180.84×
Nebraska3,3651.17×
Idaho2,5290.88×
West Virginia2,4670.92×
Hawaii2,4050.97×
New Mexico2,3870.83×
New Hampshire2,3541.04×
Maine2,3211.13×
Washington, District of Columbia2,1741.26×
Rhode Island1,8221×
Montana1,3930.87×
South Dakota1,3110.99×
Delaware1,2980.82×
Alaska1,2961.05×
North Dakota1,2141.03×
Vermont9140.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amaretto audience
BrandAffinityCategory
Grappa252.84×Food & Beverages
Disaronno77.09×Food & Beverages
Hotel manager20×Business & Career
Baker20×Food & Beverages
Foundation (nonprofit)20×Business & Career
Bottle15.36×Food & Beverages
Acupuncture20×Health
Ouzo107.99×Food & Beverages
Food photography20×Arts & Culture
Mediterranean Sea10×Travel & Leisure
Winemaking20×Food & Beverages
Massachusetts General Hospital20×Health
Margarita20×Food & Beverages
Destination spa13.98×Health
Concierge20×Home & Garden
Carrot13.42×Food & Beverages
Search and rescue dog17.44×Pets & Animals
Wine bottle20×Food & Beverages
Hot spring12.86×Home & Garden
Citrus12.74×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amaretto audience
TraitClusterScore
Luxury OrientationPREMIUM3.41
Quality AwarenessPREMIUM1.51
Risk AppetiteTHRILL1.29
Convenience OrientationPREMIUM1.21
Healthy LifestyleBALANCE1.18
Community OrientationOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Amaretto
CountryShare
United States19.4%
Italy6.6%
United Kingdom4.3%

See Amaretto audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Amaretto have in United States?

Amaretto has an estimated audience of 574,880 people in United States, concentrated in California and Texas.

What is the gender split and age of Amaretto fans?

45.3% of Amaretto fans are female, 54.7% are male, with an average age of 42.5 years.

Which brands do Amaretto fans like most?

Amaretto fans show strongest brand affinity for Grappa (252.84×), Disaronno (77.09×), and Hotel manager (20×) over the country average.

Where do Amaretto fans live in United States?

Amaretto fans in United States are most concentrated in California (reach 54,248), Texas (reach 47,343), and Florida (reach 40,106). These three regions account for the largest share of the active audience.

What other brands do Amaretto fans also like?

Beyond Amaretto itself, the audience over-indexes on Disaronno (77.09×), Hotel manager (20×), Baker (20×), and Foundation (nonprofit) (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amaretto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.