Rascasse Audience Intelligence

Amaretto Audience in United States

A data profile of the people who buy, follow and care about Amaretto in United States — modelled from more than twelve digital signal sources. Amaretto has an estimated audience of 574,880 people in United States.

#67among Alcohol in United States#10812among Topic in United States#1819in Food & Beverages

The average Amaretto fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Grappa, Disaronno, Hotel manager, with strongest over-indexing on Grappa (252.84× the country average).

Demographically, the Amaretto audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amaretto fan in United States is balanced, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Grappa.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amaretto profile in United States.

Audience size
575K
in United States
Gender
45.3%♀
54.7% male
Age
42.5
average years
Country rank
#33685
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amaretto fans

45.3% are female, 54.7% are male, average age 42.5.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Amaretto audience in United States
MetricValue
Female45.3%
Male54.7%
Average age42.5
Estimated audience size574,880
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Amaretto audience in United States
Age bracketShare%
16-193%
20-2921%
30-3927%
40-4938%
50+12%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Amaretto audience comes from United States.

Worldwide audience distribution share by country for Amaretto
CountryShare
United States19.3%
Italy6.5%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amaretto audience in United States is strongest.

Fig. 05

Top regions by affinity

Amaretto fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~9K1.24×
02Washington, District of Columbia~2K1.21×
03Maine~2K1.20×
04Massachusetts~10K1.19×
05Wisconsin~10K1.17×
06Nebraska~3K1.16×
07Alaska~1K1.15×
08North Dakota~1K1.08×
09Indiana~10K1.07×
10Connecticut~6K1.07×
11New Hampshire~2K1.07×
12Missouri~10K1.06×
13Michigan~20K1.04×
14Alabama~8K1.04×
15Rhode Island~2K1.04×
16New York~30K1.03×
17Tennessee~10K1.03×
18Illinois~20K1.02×
19Arkansas~5K1.02×
20Mississippi~5K1.02×
21South Dakota~1K1.02×
22Florida~40K1.01×
23Pennsylvania~20K1.01×
24Iowa~5K1.01×
25Minnesota~8K1.00×
26Oklahoma~6K1.00×
27Kansas~4K0.99×
28Colorado~9K0.98×
29Oregon~6K0.98×
30West Virginia~3K0.98×
31Hawaii~2K0.98×
32Nevada~5K0.97×
33Vermont<1K0.97×
34North Carolina~20K0.96×
35Kentucky~7K0.96×
36South Carolina~8K0.94×
37Texas~50K0.93×
38Washington~10K0.93×
39Ohio~20K0.92×
40New Jersey~10K0.91×
41Montana~1K0.91×
42Idaho~3K0.90×
43Delaware~1K0.90×
44Virginia~10K0.88×
45Arizona~10K0.88×
46Georgia~20K0.87×
47New Mexico~2K0.86×
48Utah~4K0.85×
49Maryland~8K0.84×
50California~50K0.82×
Fig. 06

Affinity by region

Affinity by region — Amaretto, United States
0.82×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amaretto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amaretto audience
#·InterestCategoryAffinity×
01GrappaFood & Beverages252.84×
02OuzoFood & Beverages107.99×
03DisaronnoFood & Beverages77.09×
04Hotel managerBusiness & Career20.00×
05BakerFood & Beverages20.00×
06Foundation (nonprofit)Business & Career20.00×
07AcupunctureHealth20.00×
08Food photographyArts & Culture20.00×
09WinemakingFood & Beverages20.00×
10Massachusetts General HospitalHealth20.00×
11MargaritaFood & Beverages20.00×
12ConciergeHome & Garden20.00×
13Wine bottleFood & Beverages20.00×
14Search and rescue dogPets & Animals17.44×
15BottleFood & Beverages15.36×
16Destination spaHealth13.98×
17CarrotFood & Beverages13.42×
18Hot springHome & Garden12.86×
19CitrusFood & Beverages12.74×
20Mediterranean SeaTravel & Leisure10.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amaretto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amaretto audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.55×
Design AffinityPREMIUM1.36×
IndulgenceJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amaretto audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.70×
Need for SecurityCONSERVATISM0.71×
TraditionCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amaretto have in United States?

Amaretto has an estimated audience of 574,880 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Amaretto fans?

45.3% of Amaretto fans are female, 54.7% are male, with an average age of 42.5 years.

03

Which brands do Amaretto fans like most?

Amaretto fans show strongest brand affinity for Grappa (252.84×), Disaronno (77.09×), and Hotel manager (20×) over the country average.

04

Where do Amaretto fans live in United States?

Amaretto fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Amaretto fans also like?

Beyond Amaretto itself, the audience over-indexes on Disaronno (77.09×), Hotel manager (20×), Baker (20×), and Foundation (nonprofit) (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Amaretto audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amaretto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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