Concierge Audience in United States

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Concierge has an estimated audience of 2,982,075 people in United States. 61.7% are female, 38.3% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Money, Personal finance, New-adult fiction, LabCorp, Australia.

The average Concierge fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Money, Personal finance, New-adult fiction, with strongest over-indexing on Money (1.89× the country average). Demographically, the Concierge audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Concierge fans

Demographic split for Concierge audience in United States
MetricValue
Female61.7%
Male38.3%
Average age44.4
Estimated audience size2,982,075

Audience persona

The typical Concierge fan in United States is more female, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for Money.

Top regions in United States

Top regions ranked by reach for Concierge in United States
RegionReachAffinity
California412,2601.26×
Texas314,3971.23×
Florida310,8521.54×
New York244,9241.47×
Georgia117,4451.28×
Illinois110,3741.11×
Pennsylvania102,4231.02×
Virginia91,5511.26×
New Jersey90,8711.2×
North Carolina90,1721×
Massachusetts79,8921.36×
Ohio72,5910.79×
Maryland72,3521.41×
Washington69,4051.16×
Michigan67,1220.86×
Arizona61,2871.01×
Tennessee60,5331.01×
Nevada56,3391.95×
Colorado49,8911.06×
Minnesota45,6911.07×
Indiana43,6850.8×
Missouri42,3080.88×
South Carolina41,9740.94×
Louisiana36,2610.94×
Alabama35,0980.84×
Oregon32,4190.95×
Connecticut32,2561.08×
Wisconsin32,2180.72×
Kentucky30,2170.81×
Oklahoma29,6800.9×
Utah24,0110.9×
Hawaii23,2511.81×
Arkansas20,5330.84×
Mississippi19,9040.81×
Kansas19,6690.84×
Washington, District of Columbia19,6672.19×
Iowa16,1140.66×
Nebraska12,1480.81×
New Mexico11,0080.74×
Idaho10,9620.73×
New Hampshire9,0080.77×
West Virginia8,8190.64×
Rhode Island7,9510.84×
Maine7,5460.71×
Delaware7,2160.88×
Montana6,5350.79×
Alaska4,3170.68×
South Dakota4,1180.6×
North Dakota3,3920.55×
Vermont3,3590.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Concierge audience
BrandAffinityCategory
Money1.89×Business & Career
Personal finance1.53×Business & Career
New-adult fiction6.18×Literature
LabCorp3.24×Health
Australia2.43×Travel & Leisure
U.S. state1.62×Travel & Leisure
Estate (law)2.77×Business & Career
Men's clothing2.05×Fashion & Accessoires
Chase (bank)2.24×Business & Career
Google Drive1.9×Technology & Electronics
Las Vegas2.14×Travel & Leisure
Brooklyn3.07×Travel & Leisure
Indonesia3.39×Travel & Leisure
Africa2.68×Travel & Leisure
Florida1.63×Travel & Leisure
Personal assistant19.13×Business & Career
Texas1.61×Travel & Leisure
President of the United States2.07×Politics & Society
Property law3.89×Home & Garden
Rocky Mountains3.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Concierge audience
TraitClusterScore
Quality AwarenessPREMIUM2.45
Design AffinityPREMIUM1.8
TravellingTHRILL1.51
Career OrientationPOWER1.32
IndulgenceJOY1.27
Family OrientationCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Concierge
CountryShare
United States32.9%
Brazil23.0%
Japan10.2%

See Concierge audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Concierge have in United States?

Concierge has an estimated audience of 2,982,075 people in United States, concentrated in California and Texas.

What is the gender split and age of Concierge fans?

61.7% of Concierge fans are female, 38.3% are male, with an average age of 44.4 years.

Which brands do Concierge fans like most?

Concierge fans show strongest brand affinity for Money (1.89×), Personal finance (1.53×), and New-adult fiction (6.18×) over the country average.

Where do Concierge fans live in United States?

Concierge fans in United States are most concentrated in California (reach 412,260), Texas (reach 314,397), and Florida (reach 310,852). These three regions account for the largest share of the active audience.

What other brands do Concierge fans also like?

Beyond Concierge itself, the audience over-indexes on Personal finance (1.53×), New-adult fiction (6.18×), LabCorp (3.24×), and Australia (2.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Concierge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.