Rascasse Audience Intelligence

Concierge Audience in United States

A data profile of the people who buy, follow and care about Concierge in United States — modelled from more than twelve digital signal sources. Concierge has an estimated audience of 2,982,075 people in United States.

#5134among Topic in United States#638in Home & Garden

The average Concierge fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nancy Mace, Money, Personal finance, with strongest over-indexing on Nancy Mace (3.1× the country average).

Demographically, the Concierge audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Concierge fan in United States is more female, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for Nancy Mace.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Concierge profile in United States.

Audience size
3M
in United States
Gender
61.7%♀
38.3% male
Age
44.4
average years
Country rank
#10366
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Concierge fans

61.7% are female, 38.3% are male, average age 44.4.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Concierge audience in United States
MetricValue
Female61.7%
Male38.3%
Average age44.4
Estimated audience size2,982,075
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Concierge audience in United States
Age bracketShare%
16-199%
20-2914%
30-3920%
40-4927%
50+30%
Fig. 04

Worldwide distribution

32.8%

of the worldwide Concierge audience comes from United States.

Worldwide audience distribution share by country for Concierge
CountryShare
United States32.8%
Brazil23.0%
Japan10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Concierge audience in United States is strongest.

Fig. 05

Top regions by affinity

Concierge fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.14×
02Nevada~60K1.93×
03Hawaii~20K1.76×
04Florida~300K1.45×
05Maryland~70K1.37×
06New York~200K1.36×
07Massachusetts~80K1.29×
08Georgia~100K1.25×
09Virginia~90K1.21×
10California~400K1.17×
11Texas~300K1.17×
12New Jersey~90K1.15×
13Washington~70K1.10×
14Connecticut~30K1.08×
15Illinois~100K1.05×
16Minnesota~40K1.03×
17Colorado~50K1.01×
18North Carolina~90K1.00×
19Arizona~60K1.00×
20Tennessee~60K1.00×
21Louisiana~40K0.96×
22Pennsylvania~100K0.95×
23South Carolina~40K0.95×
24Delaware~8K0.94×
25Oregon~30K0.92×
26Missouri~40K0.90×
27Oklahoma~30K0.90×
28Mississippi~20K0.89×
29Kansas~20K0.89×
30Rhode Island~8K0.89×
31Alabama~40K0.88×
32Utah~20K0.88×
33Arkansas~20K0.87×
34Montana~7K0.87×
35Nebraska~10K0.84×
36Alaska~5K0.84×
37Michigan~60K0.83×
38Indiana~50K0.83×
39Kentucky~30K0.83×
40New Hampshire~10K0.83×
41Ohio~80K0.82×
42Idaho~10K0.80×
43Maine~8K0.78×
44Vermont~4K0.78×
45New Mexico~10K0.77×
46West Virginia~10K0.75×
47Wisconsin~30K0.74×
48North Dakota~5K0.74×
49Iowa~20K0.73×
50South Dakota~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Concierge, United States
0.73×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Concierge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Concierge audience
#·InterestCategoryAffinity×
01Personal assistantBusiness & Career19.13×
02New-adult fictionLiterature6.18×
03Property lawHome & Garden3.89×
04IndonesiaTravel & Leisure3.39×
05LabCorpHealth3.24×
06Nancy MacePolitics & Society3.10×
07BrooklynTravel & Leisure3.07×
08Estate (law)Business & Career2.77×
09AfricaTravel & Leisure2.68×
10AustraliaTravel & Leisure2.43×
11Las VegasTravel & Leisure2.14×
12President of the United StatesPolitics & Society2.07×
13Men's clothingFashion & Accessoires2.05×
14Google DriveTechnology & Electronics1.90×
15MoneyBusiness & Career1.89×
16Lindsey GrahamPolitics & Society1.71×
17FloridaTravel & Leisure1.63×
18U.S. stateTravel & Leisure1.62×
19TexasTravel & Leisure1.61×
20Personal financeBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Concierge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Concierge audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.96×
Career OrientationPOWER1.75×
Need for SecurityCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Concierge audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
SustainabilityBALANCE0.85×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Concierge have in United States?

Concierge has an estimated audience of 2,982,075 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Concierge fans?

61.7% of Concierge fans are female, 38.3% are male, with an average age of 44.4 years.

03

Which brands do Concierge fans like most?

Concierge fans show strongest brand affinity for Nancy Mace (3.1×), Money (1.89×), and Personal finance (1.53×) over the country average.

04

Where do Concierge fans live in United States?

Concierge fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Concierge fans also like?

Beyond Concierge itself, the audience over-indexes on Money (1.89×), Personal finance (1.53×), LabCorp (3.24×), and New-adult fiction (6.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Concierge audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Concierge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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