Rascasse Audience Intelligence

Property law Audience in United States

A data profile of the people who buy, follow and care about Property law in United States — modelled from more than twelve digital signal sources. Property law has an estimated audience of 11,969,668 people in United States.

#1968among Topic in United States#213in Home & Garden

The average Property law fan in United States is 45.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Property finder, Residential area, Serviced apartment, with strongest over-indexing on Property finder (9.43× the country average).

Demographically, the Property law audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Property law fan in United States is balanced, around 45.2 years old, with strong Quality Awareness tendencies and a notable affinity for Property finder.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Property law profile in United States.

Audience size
12M
in United States
Gender
50.8%♀
49.2% male
Age
45.2
average years
Country rank
#2984
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Property law fans

50.8% are female, 49.2% are male, average age 45.2.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Property law audience in United States
MetricValue
Female50.8%
Male49.2%
Average age45.2
Estimated audience size11,969,668
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Property law audience in United States
Age bracketShare%
16-198%
20-2914%
30-3920%
40-4925%
50+34%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Property law audience comes from United States.

Worldwide audience distribution share by country for Property law
CountryShare
United States25.9%
Italy8.0%
France7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Property law audience in United States is strongest.

Fig. 05

Top regions by affinity

Property law fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~50K1.27×
02Arkansas~100K1.26×
03North Dakota~30K1.23×
04Alaska~30K1.22×
05South Dakota~30K1.19×
06Vermont~30K1.19×
07Montana~40K1.12×
08Delaware~40K1.07×
09Rhode Island~40K1.06×
10West Virginia~60K1.04×
11Maine~40K1.04×
12New Hampshire~50K1.02×
13Maryland~200K1.01×
14Idaho~60K1.01×
15Hawaii~50K1.01×
16Utah~100K0.99×
17Massachusetts~200K0.97×
18New Mexico~60K0.97×
19Nebraska~60K0.97×
20Alabama~200K0.96×
21Mississippi~90K0.96×
22North Carolina~300K0.94×
23Tennessee~200K0.94×
24Louisiana~100K0.93×
25Kentucky~100K0.93×
26Oklahoma~100K0.93×
27Kansas~90K0.93×
28Georgia~300K0.92×
29Iowa~90K0.92×
30New York~600K0.91×
31Missouri~200K0.91×
32Oregon~100K0.90×
33Connecticut~100K0.90×
34Nevada~100K0.90×
35Michigan~300K0.89×
36South Carolina~200K0.89×
37Washington~200K0.88×
38Indiana~200K0.88×
39Wisconsin~200K0.86×
40Florida~700K0.84×
41Colorado~200K0.84×
42Minnesota~100K0.84×
43Pennsylvania~300K0.83×
44New Jersey~300K0.83×
45Arizona~200K0.83×
46Virginia~200K0.82×
47Illinois~300K0.80×
48Texas~800K0.79×
49Ohio~300K0.78×
50California~1M0.76×
Fig. 06

Affinity by region

Affinity by region — Property law, United States
0.76×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Property law audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Property law audience
#·InterestCategoryAffinity×
01Serviced apartmentTravel & Leisure32.17×
02Caixa Econômica FederalBusiness & Career31.88×
03B&QShopping20.00×
04Penthouse apartmentHome & Garden17.92×
05CondominiumHome & Garden17.41×
06Mortgage brokerBusiness & Career11.67×
07Property finderHome & Garden9.43×
08Residential areaHome & Garden8.84×
09BrokerBusiness & Career5.39×
10Single-family detached homeHome & Garden5.14×
11Private equityBusiness & Career4.80×
12Mineral waterFood & Beverages4.65×
13Web serverTechnology & Electronics4.52×
14Commercial propertyBusiness & Career4.52×
15Microwave ovenHome & Garden3.91×
16Master of Business AdministrationBusiness & Career3.30×
17United Parcel ServiceBusiness & Career2.19×
18ApartmentBusiness & Career2.08×
19Mortgage loansBusiness & Career1.79×
20AirbnbTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Property law audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Property law audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.70×
Career OrientationPOWER2.39×
PatriotismCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Property law audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Healthy LifestyleBALANCE0.85×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Property law have in United States?

Property law has an estimated audience of 11,969,668 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Property law fans?

50.8% of Property law fans are female, 49.2% are male, with an average age of 45.2 years.

03

Which brands do Property law fans like most?

Property law fans show strongest brand affinity for Property finder (9.43×), Residential area (8.84×), and Serviced apartment (32.17×) over the country average.

04

Where do Property law fans live in United States?

Property law fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Property law fans also like?

Beyond Property law itself, the audience over-indexes on Residential area (8.84×), Serviced apartment (32.17×), Condominium (17.41×), and Penthouse apartment (17.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Property law audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Property law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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