Rascasse Audience Intelligence

Mortgage broker Audience in United States

A data profile of the people who buy, follow and care about Mortgage broker in United States — modelled from more than twelve digital signal sources. Mortgage broker has an estimated audience of 3,651,188 people in United States.

#4547among Topic in United States#762in Business & Career

The average Mortgage broker fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Mortgage calculator, Creative real estate investing, First-time home buyer grant, with strongest over-indexing on Mortgage calculator (22.48× the country average).

Demographically, the Mortgage broker audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mortgage broker fan in United States is balanced, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Mortgage calculator.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mortgage broker profile in United States.

Audience size
3.7M
in United States
Gender
53.7%♀
46.3% male
Age
41.9
average years
Country rank
#8699
Topic in United States
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mortgage broker fans

53.7% are female, 46.3% are male, average age 41.9.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Mortgage broker audience in United States
MetricValue
Female53.7%
Male46.3%
Average age41.9
Estimated audience size3,651,188
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Mortgage broker audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4923%
50+25%
Fig. 04

Worldwide distribution

41.3%

of the worldwide Mortgage broker audience comes from United States.

Worldwide audience distribution share by country for Mortgage broker
CountryShare
United States41.3%
Canada17.5%
United Kingdom9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mortgage broker audience in United States is strongest.

Fig. 05

Top regions by affinity

Mortgage broker fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K1.87×
02Oregon~80K1.79×
03South Carolina~90K1.62×
04Colorado~90K1.52×
05Ohio~200K1.47×
06Florida~400K1.46×
07Illinois~200K1.41×
08Utah~50K1.41×
09Wyoming~8K1.41×
10California~500K1.36×
11Washington, District of Columbia~10K1.32×
12Virginia~100K1.29×
13Delaware~10K1.27×
14Michigan~100K1.18×
15Kansas~30K1.10×
16Mississippi~30K1.06×
17North Dakota~8K1.06×
18Maine~10K1.04×
19South Dakota~9K1.02×
20West Virginia~20K1.01×
21Georgia~100K1.00×
22Tennessee~70K0.99×
23Missouri~60K0.97×
24Kentucky~40K0.97×
25North Carolina~100K0.96×
26New Hampshire~10K0.96×
27Texas~300K0.95×
28Pennsylvania~100K0.94×
29Arizona~70K0.94×
30Connecticut~30K0.93×
31Iowa~30K0.93×
32New Jersey~90K0.92×
33Washington~70K0.92×
34Massachusetts~60K0.90×
35Arkansas~30K0.90×
36Idaho~20K0.90×
37Minnesota~50K0.89×
38Maryland~50K0.86×
39Oklahoma~30K0.86×
40New Mexico~20K0.86×
41Alaska~6K0.82×
42Nebraska~10K0.80×
43Rhode Island~9K0.78×
44Montana~8K0.78×
45Indiana~50K0.77×
46Hawaii~10K0.75×
47Nevada~30K0.74×
48Wisconsin~40K0.72×
49Louisiana~30K0.72×
50Alabama~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Mortgage broker, United States
0.69×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mortgage broker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mortgage broker audience
#·InterestCategoryAffinity×
01Buy to letHome & Garden43.95×
02The ApartmentMovies & TV29.32×
03Real estate investment clubBusiness & Career23.20×
04Mortgage calculatorHome & Garden22.48×
05Creative real estate investingBusiness & Career22.00×
06Real estate licenseBusiness & Career20.00×
07Home equity loanBusiness & Career19.60×
08First-time home buyer grantHome & Garden17.69×
09For sale by ownerHome & Garden16.12×
10Mortgage insuranceBusiness & Career16.04×
11Real estate entrepreneurBusiness & Career14.36×
12Housing estateHome & Garden14.00×
13Personal propertyBusiness & Career11.94×
14Property lawHome & Garden11.67×
15FundingBusiness & Career11.67×
16Property finderHome & Garden10.13×
17Homes.comHome & Garden9.90×
18Home equityHome & Garden9.77×
19Starter homeHome & Garden7.98×
20Real estate developmentBusiness & Career6.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mortgage broker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mortgage broker audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.02×
Design AffinityPREMIUM1.74×
Luxury OrientationPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mortgage broker audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.71×
ExtroversionTHRILL0.71×
TraditionCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mortgage broker have in United States?

Mortgage broker has an estimated audience of 3,651,188 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mortgage broker fans?

53.7% of Mortgage broker fans are female, 46.3% are male, with an average age of 41.9 years.

03

Which brands do Mortgage broker fans like most?

Mortgage broker fans show strongest brand affinity for Mortgage calculator (22.48×), Creative real estate investing (22×), and First-time home buyer grant (17.69×) over the country average.

04

Where do Mortgage broker fans live in United States?

Mortgage broker fans in United States are most concentrated in California (reach ~500K), New York (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Mortgage broker fans also like?

Beyond Mortgage broker itself, the audience over-indexes on Creative real estate investing (22×), First-time home buyer grant (17.69×), Real estate investment club (23.2×), and Buy to let (43.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Mortgage broker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mortgage broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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