Mortgage broker Audience in United States

Mortgage broker logo

Mortgage broker has an estimated audience of 3,651,188 people in United States. 53.7% are female, 46.3% are male, average age 41.9. Top regions: California, New York, Florida. Top brand affinities: Mortgage calculator, Creative real estate investing, First-time home buyer grant, Real estate investment club, Buy to let.

The average Mortgage broker fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Mortgage calculator, Creative real estate investing, First-time home buyer grant, with strongest over-indexing on Mortgage calculator (22.48× the country average). Demographically, the Mortgage broker audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Mortgage broker fans

Demographic split for Mortgage broker audience in United States
MetricValue
Female53.7%
Male46.3%
Average age41.9
Estimated audience size3,651,188

Audience persona

The typical Mortgage broker fan in United States is balanced, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Mortgage calculator.

Top regions in United States

Top regions ranked by reach for Mortgage broker in United States
RegionReachAffinity
California540,5241.35×
New York492,4012.41×
Florida414,6481.68×
Texas318,5721.01×
Illinois135,7481.12×
Pennsylvania128,0441.04×
Georgia121,4831.08×
Michigan102,4161.07×
South Carolina98,6951.8×
North Carolina95,1810.87×
Virginia92,1891.04×
New Jersey90,1260.97×
Ohio83,6040.74×
Massachusetts71,5130.99×
Oregon68,4681.64×
Washington66,7540.91×
Colorado65,3691.14×
Missouri64,1491.09×
Tennessee63,9600.87×
Maryland59,6270.95×
Arizona59,2200.79×
Utah56,9851.74×
Indiana49,5360.74×
Kentucky48,4391.06×
Minnesota44,9380.86×
Mississippi36,8271.22×
Oklahoma35,3110.87×
Connecticut35,0290.96×
Wisconsin33,9950.62×
Louisiana30,7530.65×
Iowa30,4421.01×
Arkansas30,2121×
Alabama25,2620.5×
Nevada25,2000.71×
Kansas20,9980.73×
West Virginia19,4471.14×
Washington, District of Columbia17,7901.62×
Idaho16,1240.88×
Delaware15,8561.57×
Maine14,1021.08×
Nebraska12,0440.66×
South Dakota9,8191.16×
New Mexico9,3430.51×
North Dakota9,2741.24×
Hawaii9,0000.57×
New Hampshire8,8580.62×
Rhode Island7,9000.68×
Montana4,4080.44×
Vermont3,9120.61×
Alaska3,4850.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mortgage broker audience
BrandAffinityCategory
Mortgage calculator22.48×Home & Garden
Creative real estate investing22×Business & Career
First-time home buyer grant17.69×Home & Garden
Real estate investment club23.2×Business & Career
Buy to let43.95×Home & Garden
For sale by owner16.12×Home & Garden
Property finder10.13×Home & Garden
Home equity loan19.6×Business & Career
Housing estate14×Home & Garden
Home equity9.77×Home & Garden
Real estate license20×Business & Career
Property law11.67×Home & Garden
Starter home7.98×Home & Garden
Personal property11.94×Business & Career
Real estate entrepreneur14.36×Business & Career
Funding11.67×Business & Career
Real estate development6.35×Business & Career
The Apartment29.32×Movies & TV
Mortgage insurance16.04×Business & Career
Homes.com9.9×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mortgage broker audience
TraitClusterScore
Luxury OrientationPREMIUM2.01
Design AffinityPREMIUM1.86
Family OrientationCONSERVATISM1.69
Risk AppetiteTHRILL1.64
Quality AwarenessPREMIUM1.58
Career OrientationPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Mortgage broker
CountryShare
United States41.3%
Canada17.5%
United Kingdom9.4%

See Mortgage broker audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Mortgage broker have in United States?

Mortgage broker has an estimated audience of 3,651,188 people in United States, concentrated in California and New York.

What is the gender split and age of Mortgage broker fans?

53.7% of Mortgage broker fans are female, 46.3% are male, with an average age of 41.9 years.

Which brands do Mortgage broker fans like most?

Mortgage broker fans show strongest brand affinity for Mortgage calculator (22.48×), Creative real estate investing (22×), and First-time home buyer grant (17.69×) over the country average.

Where do Mortgage broker fans live in United States?

Mortgage broker fans in United States are most concentrated in California (reach 540,524), New York (reach 492,401), and Florida (reach 414,648). These three regions account for the largest share of the active audience.

What other brands do Mortgage broker fans also like?

Beyond Mortgage broker itself, the audience over-indexes on Creative real estate investing (22×), First-time home buyer grant (17.69×), Real estate investment club (23.2×), and Buy to let (43.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mortgage broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.