The Apartment Audience in United States

The Apartment has an estimated audience of 1,163,103 people in United States. 47.2% are female, 52.8% are male, average age 34.6. Top regions: California, New York, Texas. Top brand affinities: GEMS Education, Metro Iztapalapa, Bank account, Product design, Natural rubber.
The average The Apartment fan in United States is 34.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include GEMS Education, Metro Iztapalapa, Bank account, with strongest over-indexing on GEMS Education (178.57× the country average). Demographically, the The Apartment audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The Apartment fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 34.6 |
| Estimated audience size | 1,163,103 |
Audience persona
The typical The Apartment fan in United States is balanced, around 34.6 years old, with strong Luxury Orientation tendencies and a notable affinity for GEMS Education.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 170,014 | 1.33× |
| New York | 95,556 | 1.47× |
| Texas | 86,424 | 0.86× |
| Florida | 66,470 | 0.84× |
| Illinois | 47,933 | 1.24× |
| Pennsylvania | 45,024 | 1.15× |
| Ohio | 36,748 | 1.03× |
| New Jersey | 35,036 | 1.18× |
| North Carolina | 34,094 | 0.97× |
| Georgia | 33,450 | 0.93× |
| Michigan | 31,943 | 1.05× |
| Massachusetts | 30,631 | 1.34× |
| Virginia | 29,946 | 1.06× |
| Washington | 28,708 | 1.23× |
| Arizona | 24,001 | 1.01× |
| Tennessee | 21,358 | 0.92× |
| Maryland | 20,298 | 1.01× |
| Indiana | 19,952 | 0.94× |
| Minnesota | 19,688 | 1.18× |
| Missouri | 19,645 | 1.05× |
| Wisconsin | 18,316 | 1.05× |
| Oregon | 18,041 | 1.35× |
| Colorado | 17,481 | 0.95× |
| Alabama | 14,962 | 0.92× |
| South Carolina | 14,584 | 0.83× |
| Connecticut | 14,517 | 1.24× |
| Kentucky | 13,271 | 0.91× |
| Louisiana | 11,939 | 0.8× |
| Oklahoma | 11,363 | 0.88× |
| Nevada | 10,462 | 0.93× |
| Utah | 9,852 | 0.95× |
| Iowa | 9,068 | 0.95× |
| Kansas | 8,954 | 0.98× |
| Arkansas | 7,540 | 0.79× |
| Mississippi | 6,917 | 0.72× |
| Maine | 6,888 | 1.65× |
| Nebraska | 5,808 | 1× |
| Washington, District of Columbia | 5,518 | 1.58× |
| Idaho | 5,185 | 0.89× |
| New Mexico | 5,046 | 0.87× |
| New Hampshire | 5,022 | 1.1× |
| Rhode Island | 4,219 | 1.14× |
| West Virginia | 3,959 | 0.73× |
| Hawaii | 3,281 | 0.66× |
| Delaware | 2,650 | 0.83× |
| Vermont | 2,610 | 1.28× |
| Montana | 2,609 | 0.81× |
| Alaska | 1,772 | 0.71× |
| South Dakota | 1,648 | 0.61× |
| North Dakota | 1,404 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GEMS Education | 178.57× | Business & Career |
| Metro Iztapalapa | 146.67× | Travel & Leisure |
| Bank account | 5.54× | Business & Career |
| Product design | 3.81× | Business & Career |
| Natural rubber | 3.97× | Cars & Mobility |
| Janitor | 11.92× | Home & Garden |
| Isometric exercise | 15.88× | Sports |
| Inspire Education | 166.67× | Business & Career |
| Combat sport | 1.97× | Sports |
| Collectable | 1.81× | Kids & Family |
| Home construction | 1.59× | Home & Garden |
| Kendra Scott | 3.16× | Fashion & Accessoires |
| Indigenous Australian art | 14.49× | Arts & Culture |
| UK garage | 4.94× | Music & Radio |
| Nebraska Cornhuskers football | 3.21× | Sports |
| Jesse Plemons | 3.03× | Movies & TV |
| Home equity | 1.62× | Home & Garden |
| JDSU | 2.5× | Business & Career |
| Staycation | 2.62× | Home & Garden |
| Nationality | 1.64× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.37 |
| Design Affinity | PREMIUM | 2.26 |
| Risk Appetite | THRILL | 2.24 |
| Sports Activity | POWER | 2.16 |
| Quality Awareness | PREMIUM | 2.03 |
| Sustainability | BALANCE | 1.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| India | 14.9% |
| United Kingdom | 7.8% |
See The Apartment audiences in other countries
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Frequently asked questions
How many fans does The Apartment have in United States?
The Apartment has an estimated audience of 1,163,103 people in United States, concentrated in California and New York.
What is the gender split and age of The Apartment fans?
47.2% of The Apartment fans are female, 52.8% are male, with an average age of 34.6 years.
Which brands do The Apartment fans like most?
The Apartment fans show strongest brand affinity for GEMS Education (178.57×), Metro Iztapalapa (146.67×), and Bank account (5.54×) over the country average.
Where do The Apartment fans live in United States?
The Apartment fans in United States are most concentrated in California (reach 170,014), New York (reach 95,556), and Texas (reach 86,424). These three regions account for the largest share of the active audience.
What other brands do The Apartment fans also like?
Beyond The Apartment itself, the audience over-indexes on Metro Iztapalapa (146.67×), Bank account (5.54×), Product design (3.81×), and Natural rubber (3.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.