Rascasse Audience Intelligence

The Apartment Audience in United States

A data profile of the people who buy, follow and care about The Apartment in United States — modelled from more than twelve digital signal sources. The Apartment has an estimated audience of 1,182,281 people in United States.

#1540among Movie / TV Show / Series in United States#3691in Movies & TV

The average The Apartment fan in United States is 34.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Serviced apartment, Property finder, Caixa Econômica Federal, with strongest over-indexing on Serviced apartment (241.64× the country average).

Demographically, the The Apartment audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Apartment fan in United States is balanced, around 34.6 years old, with strong Design Affinity tendencies and a notable affinity for Serviced apartment.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Apartment profile in United States.

Audience size
1.2M
in United States
Gender
47.2%♀
52.8% male
Age
34.6
average years
Country rank
#21090
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Apartment viewers

47.2% are female, 52.8% are male, average age 34.6.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for The Apartment audience in United States
MetricValue
Female47.2%
Male52.8%
Average age34.6
Estimated audience size1,182,281
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the The Apartment audience in United States
Age bracketShare%
16-1935%
20-2919%
30-3917%
40-4915%
50+14%
Fig. 04

Worldwide distribution

20.2%

of the worldwide The Apartment audience comes from United States.

Worldwide audience distribution share by country for The Apartment
CountryShare
United States20.2%
Italy13.7%
India12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Apartment audience in United States is strongest.

Fig. 05

Top regions by affinity

The Apartment fans by region: top regions in United States
#RegionReachAffinity×
01Maine~9K2.22×
02Washington, District of Columbia~5K1.51×
03New York~90K1.41×
04Oregon~20K1.28×
05Massachusetts~30K1.27×
06California~200K1.26×
07Connecticut~10K1.21×
08Vermont~2K1.20×
09Washington~30K1.19×
10Illinois~50K1.17×
11Rhode Island~4K1.14×
12Minnesota~20K1.12×
13New Jersey~30K1.11×
14Pennsylvania~40K1.10×
15New Hampshire~5K1.09×
16Arizona~20K1.04×
17Missouri~20K1.04×
18Wisconsin~20K1.04×
19Maryland~20K1.03×
20Virginia~30K1.02×
21Ohio~40K1.00×
22Michigan~30K1.00×
23Utah~10K0.99×
24Kansas~9K0.99×
25Colorado~20K0.98×
26Nebraska~6K0.98×
27Iowa~9K0.96×
28Indiana~20K0.93×
29Nevada~10K0.92×
30New Mexico~5K0.92×
31North Carolina~30K0.91×
32Kentucky~10K0.91×
33Montana~3K0.91×
34Delaware~3K0.91×
35Georgia~30K0.89×
36Tennessee~20K0.89×
37Oklahoma~10K0.89×
38Idaho~5K0.89×
39Alabama~10K0.87×
40Alaska~2K0.86×
41Arkansas~8K0.84×
42Texas~80K0.83×
43Louisiana~10K0.83×
44South Carolina~10K0.82×
45West Virginia~4K0.82×
46Florida~60K0.81×
47North Dakota~2K0.81×
48South Dakota~2K0.80×
49Mississippi~8K0.78×
50Hawaii~4K0.76×
Fig. 06

Affinity by region

Affinity by region — The Apartment, United States
0.76×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Apartment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Apartment audience
#·InterestCategoryAffinity×
01Serviced apartmentTravel & Leisure241.64×
02Caixa Econômica FederalBusiness & Career194.98×
03ZooplaBusiness & Career58.21×
04CondominiumHome & Garden57.12×
05Penthouse apartmentHome & Garden50.77×
06Property finderHome & Garden30.77×
07Mortgage brokerBusiness & Career29.32×
08Residential areaHome & Garden22.29×
09Cath KidstonFashion & Accessoires20.00×
10Paul NewmanMovies & TV18.89×
11Google NewsNews17.47×
12GazeboHome & Garden15.20×
13Chat roomInternet & Social Media9.79×
14BrokerBusiness & Career9.59×
15Modern architectureArts & Culture8.70×
16CabinetryHome & Garden5.35×
17Sole proprietorshipBusiness & Career4.93×
18ApartmentBusiness & Career4.85×
19Real estate brokerHome & Garden2.64×
20SupermanMovies & TV1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Apartment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Apartment audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.24×
TravellingTHRILL1.90×
Risk AppetiteTHRILL1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Apartment audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
TraditionCONSERVATISM0.88×
Convenience OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Apartment have in United States?

The Apartment has an estimated audience of 1,182,281 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Apartment viewers?

47.2% of The Apartment fans are female, 52.8% are male, with an average age of 34.6 years.

03

Which brands do The Apartment fans like most?

The Apartment fans show strongest brand affinity for Serviced apartment (241.64×), Property finder (30.77×), and Caixa Econômica Federal (194.98×) over the country average.

04

Where do The Apartment fans live in United States?

The Apartment fans in United States are most concentrated in California (reach ~200K), New York (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Apartment fans also like?

Beyond The Apartment itself, the audience over-indexes on Property finder (30.77×), Caixa Econômica Federal (194.98×), Google News (17.47×), and Condominium (57.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Apartment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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