The Apartment Audience in United States

The Apartment has an estimated audience of 1,163,103 people in United States. 47.2% are female, 52.8% are male, average age 34.6. Top regions: California, New York, Texas. Top brand affinities: Serviced apartment, Property finder, Caixa Econômica Federal, Zoopla, Condominium.

The average The Apartment fan in United States is 34.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Serviced apartment, Property finder, Caixa Econômica Federal, with strongest over-indexing on Serviced apartment (178.57× the country average). Demographically, the The Apartment audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Apartment fans

Demographic split for The Apartment audience in United States
MetricValue
Female47.2%
Male52.8%
Average age34.6
Estimated audience size1,163,103

Audience persona

The typical The Apartment fan in United States is balanced, around 34.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Serviced apartment.

Top regions in United States

Top regions ranked by reach for The Apartment in United States
RegionReachAffinity
California170,0141.33×
New York95,5561.47×
Texas86,4240.86×
Florida66,4700.84×
Illinois47,9331.24×
Pennsylvania45,0241.15×
Ohio36,7481.03×
New Jersey35,0361.18×
North Carolina34,0940.97×
Georgia33,4500.93×
Michigan31,9431.05×
Massachusetts30,6311.34×
Virginia29,9461.06×
Washington28,7081.23×
Arizona24,0011.01×
Tennessee21,3580.92×
Maryland20,2981.01×
Indiana19,9520.94×
Minnesota19,6881.18×
Missouri19,6451.05×
Wisconsin18,3161.05×
Oregon18,0411.35×
Colorado17,4810.95×
Alabama14,9620.92×
South Carolina14,5840.83×
Connecticut14,5171.24×
Kentucky13,2710.91×
Louisiana11,9390.8×
Oklahoma11,3630.88×
Nevada10,4620.93×
Utah9,8520.95×
Iowa9,0680.95×
Kansas8,9540.98×
Arkansas7,5400.79×
Mississippi6,9170.72×
Maine6,8881.65×
Nebraska5,8081×
Washington, District of Columbia5,5181.58×
Idaho5,1850.89×
New Mexico5,0460.87×
New Hampshire5,0221.1×
Rhode Island4,2191.14×
West Virginia3,9590.73×
Hawaii3,2810.66×
Delaware2,6500.83×
Vermont2,6101.28×
Montana2,6090.81×
Alaska1,7720.71×
South Dakota1,6480.61×
North Dakota1,4040.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Apartment audience
BrandAffinityCategory
Serviced apartment178.57×Travel & Leisure
Property finder27.35×Home & Garden
Caixa Econômica Federal166.67×Business & Career
Zoopla146.67×Business & Career
Condominium31.25×Home & Garden
Mortgage broker25.23×Business & Career
Residential area12.51×Home & Garden
Google News7.89×News
Penthouse apartment25.4×Home & Garden
Houston Astros8.87×Sports
Modern architecture6.33×Arts & Culture
Cabinetry5.26×Home & Garden
Los Angeles Dodgers6.06×Sports
Planet Fitness3.3×Sports
Do it yourself (DIY)2.7×Home & Garden
Superman2.14×Movies & TV
Apartment3.22×Business & Career
Diaper bag5.14×Kids & Family
Paul Newman11.82×Movies & TV
Alpine skiing5.64×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Apartment audience
TraitClusterScore
Luxury OrientationPREMIUM3.37
Design AffinityPREMIUM2.26
Risk AppetiteTHRILL2.24
Sports ActivityPOWER2.16
Quality AwarenessPREMIUM2.03
SustainabilityBALANCE1.99

Worldwide distribution

Worldwide audience distribution share by country for The Apartment
CountryShare
United States23.7%
India14.9%
United Kingdom7.8%

See The Apartment audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Apartment have in United States?

The Apartment has an estimated audience of 1,163,103 people in United States, concentrated in California and New York.

What is the gender split and age of The Apartment fans?

47.2% of The Apartment fans are female, 52.8% are male, with an average age of 34.6 years.

Which brands do The Apartment fans like most?

The Apartment fans show strongest brand affinity for Serviced apartment (178.57×), Property finder (27.35×), and Caixa Econômica Federal (166.67×) over the country average.

Where do The Apartment fans live in United States?

The Apartment fans in United States are most concentrated in California (reach 170,014), New York (reach 95,556), and Texas (reach 86,424). These three regions account for the largest share of the active audience.

What other brands do The Apartment fans also like?

Beyond The Apartment itself, the audience over-indexes on Property finder (27.35×), Caixa Econômica Federal (166.67×), Zoopla (146.67×), and Condominium (31.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.