Residential area Audience in United States

Residential area logo

Residential area has an estimated audience of 13,955,556 people in United States. 53.4% are female, 46.6% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Mortgage calculator, First-time home buyer grant, Property finder, Starter home, Housing estate.

The average Residential area fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mortgage calculator, First-time home buyer grant, Property finder, with strongest over-indexing on Mortgage calculator (16.44× the country average). Demographically, the Residential area audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Residential area fans

Demographic split for Residential area audience in United States
MetricValue
Female53.4%
Male46.6%
Average age41.0
Estimated audience size13,955,556

Audience persona

The typical Residential area fan in United States is balanced, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Mortgage calculator.

Top regions in United States

Top regions ranked by reach for Residential area in United States
RegionReachAffinity
California2,989,3641.95×
Texas1,208,0691.01×
New York966,7071.24×
Florida941,2291×
Illinois803,9851.73×
Ohio399,9020.93×
Georgia394,1690.92×
North Carolina376,6940.9×
Pennsylvania367,9230.78×
Virginia345,7821.02×
New Jersey298,4470.84×
Michigan291,3920.8×
Washington274,8630.98×
Maryland254,2941.06×
Arizona235,8800.83×
Tennessee211,6930.76×
Indiana200,3310.79×
Massachusetts194,9350.71×
South Carolina187,3330.89×
Wisconsin175,5370.84×
Oregon152,2270.95×
Minnesota145,8930.73×
Nevada134,9211×
Colorado133,5340.61×
Alabama130,4270.67×
Missouri120,7200.54×
Connecticut120,3350.86×
Kentucky119,7730.68×
Louisiana108,9800.61×
Kansas106,8150.97×
Oklahoma96,3470.62×
Mississippi93,3870.81×
Arkansas93,3340.81×
Utah90,7910.73×
Iowa80,2780.7×
New Mexico65,7460.94×
West Virginia57,8210.89×
Alaska57,7011.93×
Hawaii55,2570.92×
Idaho53,3950.76×
Nebraska50,5400.72×
Montana50,3001.3×
South Dakota49,6481.54×
Vermont49,0192×
North Dakota48,3411.69×
New Hampshire47,6420.87×
Wyoming46,7742.26×
Rhode Island46,0041.04×
Maine45,9770.92×
Delaware44,6321.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Residential area audience
BrandAffinityCategory
Mortgage calculator16.44×Home & Garden
First-time home buyer grant17.74×Home & Garden
Property finder9.91×Home & Garden
Starter home10.73×Home & Garden
Housing estate14.52×Home & Garden
Home Design8.79×Home & Garden
Home Interior Design8.53×Home & Garden
Landscape design7.07×Business & Career
First-time buyer6.65×Shopping
Creative real estate investing9.05×Business & Career
Buy to let22.78×Home & Garden
Real estate development6.35×Business & Career
For sale by owner8.21×Home & Garden
Property law8.84×Home & Garden
Homes.com9.27×Home & Garden
Funding9.24×Business & Career
H.O.M.E.6.27×Home & Garden
Real estate investment club8.73×Business & Career
Macy's3.16×Shopping
Real property4.29×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Residential area audience
TraitClusterScore
Design AffinityPREMIUM1.86
Quality AwarenessPREMIUM1.84
Family OrientationCONSERVATISM1.51
Luxury OrientationPREMIUM1.46
DIY MentalityTHRILL1.44
Career OrientationPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Residential area
CountryShare
United States17.1%
Japan12.3%
Germany4.4%

See Residential area audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Residential area have in United States?

Residential area has an estimated audience of 13,955,556 people in United States, concentrated in California and Texas.

What is the gender split and age of Residential area fans?

53.4% of Residential area fans are female, 46.6% are male, with an average age of 41.0 years.

Which brands do Residential area fans like most?

Residential area fans show strongest brand affinity for Mortgage calculator (16.44×), First-time home buyer grant (17.74×), and Property finder (9.91×) over the country average.

Where do Residential area fans live in United States?

Residential area fans in United States are most concentrated in California (reach 2,989,364), Texas (reach 1,208,069), and New York (reach 966,707). These three regions account for the largest share of the active audience.

What other brands do Residential area fans also like?

Beyond Residential area itself, the audience over-indexes on First-time home buyer grant (17.74×), Property finder (9.91×), Starter home (10.73×), and Housing estate (14.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Residential area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.