Rascasse Audience Intelligence

Residential area Audience in United States

A data profile of the people who buy, follow and care about Residential area in United States — modelled from more than twelve digital signal sources. Residential area has an estimated audience of 13,955,556 people in United States.

#1706among Topic in United States#191in Home & Garden

The average Residential area fan in United States is 41.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mortgage calculator, First-time home buyer grant, Property finder, with strongest over-indexing on Mortgage calculator (16.44× the country average).

Demographically, the Residential area audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Residential area fan in United States is balanced, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Mortgage calculator.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Residential area profile in United States.

Audience size
14M
in United States
Gender
53.4%♀
46.6% male
Age
41.0
average years
Country rank
#2531
Topic in United States
Fig. 01

Search interest · 12-month trend

+78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Residential area fans

53.4% are female, 46.6% are male, average age 41.0.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Residential area audience in United States
MetricValue
Female53.4%
Male46.6%
Average age41.0
Estimated audience size13,955,556
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Residential area audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4921%
50+25%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Residential area audience comes from United States.

Worldwide audience distribution share by country for Residential area
CountryShare
United States17.1%
Japan12.3%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Residential area audience in United States is strongest.

Fig. 05

Top regions by affinity

Residential area fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~40K1.89×
02California~2.5M1.74×
03Illinois~700K1.46×
04Kansas~100K1.25×
05New York~900K1.14×
06Alaska~30K1.13×
07New Hampshire~60K1.12×
08North Dakota~30K1.10×
09South Dakota~30K1.07×
10New Jersey~400K1.03×
11Montana~40K1.03×
12Maryland~200K1.01×
13Delaware~40K1.01×
14Virginia~300K1.00×
15Connecticut~100K0.98×
16New Mexico~70K0.98×
17Hawaii~60K0.98×
18Rhode Island~40K0.98×
19Florida~900K0.97×
20Ohio~400K0.97×
21North Carolina~400K0.97×
22South Carolina~200K0.97×
23Mississippi~100K0.97×
24West Virginia~60K0.97×
25Nevada~100K0.96×
26Iowa~100K0.96×
27Maine~50K0.96×
28Washington, District of Columbia~40K0.96×
29Texas~1M0.94×
30Arkansas~100K0.94×
31Idaho~70K0.94×
32Washington~300K0.93×
33Nebraska~70K0.93×
34Georgia~400K0.92×
35Oregon~100K0.92×
36Alabama~200K0.90×
37Louisiana~200K0.89×
38Kentucky~200K0.89×
39Oklahoma~100K0.89×
40Utah~100K0.89×
41Tennessee~200K0.88×
42Wisconsin~200K0.88×
43Indiana~200K0.87×
44Arizona~200K0.86×
45Minnesota~200K0.86×
46Michigan~300K0.85×
47Colorado~200K0.83×
48Pennsylvania~400K0.82×
49Missouri~200K0.82×
50Massachusetts~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Residential area, United States
0.81×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Residential area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Residential area audience
#·InterestCategoryAffinity×
01Buy to letHome & Garden22.78×
02First-time home buyer grantHome & Garden17.74×
03Mortgage calculatorHome & Garden16.44×
04Housing estateHome & Garden14.52×
05Starter homeHome & Garden10.73×
06Property finderHome & Garden9.91×
07Homes.comHome & Garden9.27×
08FundingBusiness & Career9.24×
09Creative real estate investingBusiness & Career9.05×
10Property lawHome & Garden8.84×
11Home DesignHome & Garden8.79×
12Real estate investment clubBusiness & Career8.73×
13Home Interior DesignHome & Garden8.53×
14For sale by ownerHome & Garden8.21×
15Landscape designBusiness & Career7.07×
16First-time buyerShopping6.65×
17Real estate developmentBusiness & Career6.35×
18H.O.M.E.Home & Garden6.27×
19Real propertyHome & Garden4.29×
20Macy'sShopping3.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Residential area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Residential area audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.30×
Luxury OrientationPREMIUM2.07×
Quality AwarenessPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Residential area audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.95×
TraditionCONSERVATISM1.00×
Social Media UsageJOY1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Residential area have in United States?

Residential area has an estimated audience of 13,955,556 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Residential area fans?

53.4% of Residential area fans are female, 46.6% are male, with an average age of 41.0 years.

03

Which brands do Residential area fans like most?

Residential area fans show strongest brand affinity for Mortgage calculator (16.44×), First-time home buyer grant (17.74×), and Property finder (9.91×) over the country average.

04

Where do Residential area fans live in United States?

Residential area fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Residential area fans also like?

Beyond Residential area itself, the audience over-indexes on First-time home buyer grant (17.74×), Property finder (9.91×), Starter home (10.73×), and Housing estate (14.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Residential area audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Residential area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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