First-time home buyer grant Audience in United States

First-time home buyer grant has an estimated audience of 15,016,820 people in United States. 53.2% are female, 46.8% are male, average age 45.7. Top regions: Texas, Pennsylvania, New York.

The average First-time home buyer grant fan in United States is 45.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Pennsylvania, New York. Demographically, the First-time home buyer grant audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Category: Home & Garden · Type: Topic

Demographics of First-time home buyer grant fans

Demographic split for First-time home buyer grant audience in United States
MetricValue
Female53.2%
Male46.8%
Average age45.7
Estimated audience size15,016,820

Top regions in United States

Top regions ranked by reach for First-time home buyer grant in United States
RegionReachAffinity
Texas1,750,5231.36×
Pennsylvania1,020,3132.02×
New York879,8891.05×
California860,7420.52×
Illinois856,4441.71×
Michigan740,0511.88×
Florida685,8110.67×
Ohio523,3051.13×
Georgia502,9101.09×
Virginia501,6361.37×
North Carolina402,8550.89×
Louisiana400,4262.07×
Wisconsin327,4751.45×
Tennessee315,4271.05×
Indiana310,0821.13×
Missouri276,9271.14×
Mississippi256,4212.07×
New Jersey254,1410.67×
Alabama245,1321.17×
Kentucky241,4521.28×
Colorado234,9940.99×
Washington222,9130.74×
Maryland216,8030.84×
Arizona209,8810.68×
South Carolina208,3560.92×
Kansas194,9091.65×
Massachusetts193,7250.65×
Minnesota191,1700.89×
Iowa175,0501.41×
Oklahoma174,8401.05×
Oregon133,8610.78×
Utah120,4390.9×
Arkansas118,2260.96×
Nebraska105,9381.41×
Nevada102,3640.7×
Connecticut84,1900.56×
Idaho61,2430.81×
West Virginia50,9120.73×
New Mexico44,6270.59×
Hawaii40,7750.63×
Delaware34,3660.83×
New Hampshire32,0140.54×
Montana30,8860.74×
Maine29,2970.54×
South Dakota27,6100.8×
Washington, District of Columbia24,8140.55×
Alaska24,0660.75×
Rhode Island23,9850.5×
North Dakota22,4030.73×
Vermont21,4930.82×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by First-time home buyer grant audience
TraitClusterScore
Design AffinityPREMIUM2.3
Luxury OrientationPREMIUM2.17
LGBTQ+ IdentityOPEN1.99
Family OrientationCONSERVATISM1.93
DIY MentalityTHRILL1.85
IndulgenceJOY1.77

Worldwide distribution

Worldwide audience distribution share by country for First-time home buyer grant
CountryShare
United States20.0%
Japan12.4%
Australia5.6%

See First-time home buyer grant audiences in other countries

More Home & Garden audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for First-time home buyer grant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.