A data profile of the people who buy, follow and care about First-time home buyer grant in India — modelled from more than twelve digital signal sources. First-time home buyer grant has an estimated audience of 3,454,958 people in India.
The average First-time home buyer grant fan in India is 40.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
The key figures that characterise the First-time home buyer grant profile in India.
22.1% are female, 77.9% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 22.1% |
| Male | 77.9% |
| Average age | 40.7 |
| Estimated audience size | 3,454,958 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 26% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide First-time home buyer grant audience comes from India.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 12.4% |
| Australia | 5.6% |
Where the First-time home buyer grant audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Punjab (region) | ~50K | 1.10× | |
| 02 | Andhra Pradesh | ~50K | 1.07× | |
| 03 | Haryana | ~50K | 1.04× | |
| 04 | Madhya Pradesh | ~70K | 1.02× | |
| 05 | Bihar | ~70K | 1.01× | |
| 06 | Rajasthan | ~80K | 1.00× | |
| 07 | Kerala | ~50K | 1.00× | |
| 08 | Gujarat | ~100K | 0.99× | |
| 09 | Telangana | ~50K | 0.99× | |
| 10 | West Bengal | ~100K | 0.97× | |
| 11 | Karnataka | ~80K | 0.96× | |
| 12 | Tamil Nadu | ~80K | 0.96× | |
| 13 | Uttar Pradesh | ~200K | 0.94× | |
| 14 | Maharashtra | ~200K | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for First-time home buyer grant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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