Rascasse Audience Intelligence

Fitness and wellness Audience in India

A data profile of the people who buy, follow and care about Fitness and wellness in India — modelled from more than twelve digital signal sources. Fitness and wellness has an estimated audience of 53,531,388 people in India.

#1among Lifestyle cluster in India
#1among Topic in India#4in Sports

Fitness and wellness has an estimated audience of 53,531,388 people in India. Top regions: Maharashtra, Uttar Pradesh, West Bengal.

The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Fitness and wellness profile in India.

Audience size
53.5M
in India
Country rank
#8
Topic in India
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fitness and wellness fans

Fig. 02

Gender split

Demographic split for Fitness and wellness audience in India
MetricValue
Estimated audience size53,531,388
Fig. 04

Worldwide distribution

7.3%

of the worldwide Fitness and wellness audience comes from India.

Worldwide audience distribution share by country for Fitness and wellness
CountryShare
United States22.5%
India7.3%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fitness and wellness audience in India is strongest.

Fig. 05

Top regions by affinity

Fitness and wellness fans by region: top regions in India
#RegionReachAffinity×
01Sikkim~40K1.83×
02Meghalaya~80K1.49×
03Nagaland~50K1.30×
04Manipur~80K1.14×
05Goa~60K1.04×
06Tripura~70K1.03×
07Himachal Pradesh~200K0.96×
08Chhattisgarh~300K0.94×
09Uttarakhand~200K0.94×
10Jammu and Kashmir~200K0.94×
11Jharkhand~400K0.93×
12Andhra Pradesh~600K0.91×
13Odisha~500K0.91×
14Assam~500K0.91×
15Bihar~900K0.89×
16Punjab (region)~600K0.89×
17Haryana~600K0.86×
18Rajasthan~1M0.84×
19Madhya Pradesh~800K0.83×
20Kerala~700K0.83×
21Telangana~600K0.82×
22Gujarat~1M0.80×
23West Bengal~1.5M0.78×
24Karnataka~1M0.76×
25Tamil Nadu~1M0.76×
26Maharashtra~2M0.69×
27Uttar Pradesh~2M0.69×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Fitness and wellness audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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