Fitness and wellness Audience in Canada

Fitness and wellness logo

Fitness and wellness has an estimated audience of 18,942,222 people in Canada. Top regions: Ontario, Quebec, British Columbia.

The audience is concentrated in Ontario, Quebec, British Columbia.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

Demographics of Fitness and wellness fans

Demographic split for Fitness and wellness audience in Canada
MetricValue
Estimated audience size18,942,222

Top regions in Canada

Top regions ranked by reach for Fitness and wellness in Canada
RegionReachAffinity
Ontario6,338,4230.8×
Quebec3,989,5030.88×
British Columbia2,558,3010.9×
Alberta2,162,8660.92×
Manitoba704,3890.99×
Saskatchewan613,5271.02×
Nova Scotia574,2831.02×
New Brunswick468,9481.07×
Newfoundland and Labrador331,9811.15×

Worldwide distribution

Worldwide audience distribution share by country for Fitness and wellness
CountryShare
United States22.5%
India7.3%
United Kingdom4.5%

See Fitness and wellness audiences in other countries

More Lifestyle cluster audiences in Canada

How to read this data

Audience size is the estimated number of people in Canada who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.