Fitness and wellness Audience in United Kingdom

Fitness and wellness logo

Fitness and wellness has an estimated audience of 32,862,222 people in United Kingdom. Top regions: England, South East, East of England. Top brand affinities: Zodiac (film), NHL (video game series), Calgary Flames, National Disability Insurance Scheme, USA Rugby.

Fitness and wellness fans in United Kingdom are concentrated in England, with strong brand affinity for Zodiac (film). The audience is concentrated in England, South East, East of England. Top brand affinities include Zodiac (film), NHL (video game series), Calgary Flames, with strongest over-indexing on Zodiac (film) (1.86× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

Demographics of Fitness and wellness fans

Demographic split for Fitness and wellness audience in United Kingdom
MetricValue
Estimated audience size32,862,222

Audience persona

The typical Fitness and wellness fan in United Kingdom shows strong Creativity tendencies and a notable affinity for Zodiac (film).

Top regions in United Kingdom

Top regions ranked by reach for Fitness and wellness in United Kingdom
RegionReachAffinity
England14,918,2910.49×
South East4,944,6511.12×
East of England3,995,8171.33×
North West3,974,4711.13×
South West3,778,8031.4×
East Midlands2,672,6551.15×
Wales2,671,3901.42×
Scotland2,073,6700.7×
Yorkshire and the Humber2,029,3160.77×
Greater London1,674,3760.39×
Northern Ireland1,401,3471.39×
North East1,268,2920.99×
West Midlands1,002,2250.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fitness and wellness audience
BrandAffinityCategory
Zodiac (film)1.86×Movies & TV
NHL (video game series)1.71×Games
Calgary Flames1.64×Sports
National Disability Insurance Scheme1.62×Health
USA Rugby1.56×Sports
Circus Circus Las Vegas1.6×Travel & Leisure
American Fertility Association2.46×Business & Career
Remedial massage2×Health
California Psychics®1.79×Health
Complete Nutrition1.7×Health
Indian Bodybuilding2.11×
Brigitte (magazine)1.53×Fashion & Accessoires
Italian Rugby Federation1.55×Sports
The Real L Word1.59×Movies & TV
Disability.gov1.71×Health
Civil Rights Defenders1.52×Politics & Society
Raising a Sensory Smart Child1.52×Literature
The Diabetes Awareness Ribbon1.86×Health
Susan G. Komen for the Cure1.51×Health
Mobility Wod2.17×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fitness and wellness audience
TraitClusterScore
CreativityOPEN1.54
Luxury OrientationPREMIUM1.51
IndulgenceJOY1.46
SustainabilityBALANCE1.45
DIY MentalityTHRILL1.42
Sports ActivityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Fitness and wellness
CountryShare
United States22.5%
India7.3%
United Kingdom4.5%

See Fitness and wellness audiences in other countries

More Lifestyle cluster audiences in United Kingdom

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.