A data profile of the people who buy, follow and care about Fitness and wellness in United Kingdom — modelled from more than twelve digital signal sources. Fitness and wellness has an estimated audience of 32,862,222 people in United Kingdom.
Fitness and wellness fans in United Kingdom are concentrated in England, with strong brand affinity for Zodiac (film).
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Zodiac (film), NHL (video game series), Calgary Flames, with strongest over-indexing on Zodiac (film) (1.86× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Fitness and wellness fan in United Kingdom shows strong Sports Activity tendencies and a notable affinity for Zodiac (film).
The key figures that characterise the Fitness and wellness profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 32,862,222 |
of the worldwide Fitness and wellness audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 7.3% |
| United Kingdom | 4.5% |
Where the Fitness and wellness audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~3.5M | 1.09× | |
| 02 | South West | ~3M | 1.09× | |
| 03 | Wales | ~2M | 1.05× | |
| 04 | South East | ~4.5M | 1.04× | |
| 05 | North West | ~3.5M | 1.03× | |
| 06 | Northern Ireland | ~1M | 1.03× | |
| 07 | East Midlands | ~2.5M | 1.02× | |
| 08 | North East | ~1.5M | 1.00× | |
| 09 | Scotland | ~3M | 0.97× | |
| 10 | Yorkshire and the Humber | ~2.5M | 0.95× | |
| 11 | West Midlands | ~1.5M | 0.93× | |
| 12 | Greater London | ~3.5M | 0.85× | |
| 13 | England | ~22M | 0.73× |
The strongest cross-interests of the Fitness and wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American Fertility Association | Business & Career | 2.46× | ||
| 02 | Indian Bodybuilding | NGO / Political Party | 2.11× | ||
| 03 | Remedial massage | Health | 2.00× | ||
| 04 | Zodiac (film) | Movies & TV | 1.86× | ||
| 05 | The Diabetes Awareness Ribbon | Health | 1.86× | ||
| 06 | California Psychics® | Health | 1.79× | ||
| 07 | NHL (video game series) | Games | 1.71× | ||
| 08 | Disability.gov | Health | 1.71× | ||
| 09 | Complete Nutrition | Health | 1.70× | ||
| 10 | Calgary Flames | Sports | 1.64× | ||
| 11 | National Disability Insurance Scheme | Health | 1.62× | ||
| 12 | PCOS support group | Health | 1.62× | ||
| 13 | Circus Circus Las Vegas | Travel & Leisure | 1.60× | ||
| 14 | The Real L Word | Movies & TV | 1.59× | ||
| 15 | USA Rugby | Sports | 1.56× | ||
| 16 | Italian Rugby Federation | Sports | 1.55× | ||
| 17 | Brigitte (magazine) | Fashion & Accessoires | 1.53× | ||
| 18 | Raising a Sensory Smart Child | Literature | 1.52× | ||
| 19 | Civil Rights Defenders | Politics & Society | 1.52× | ||
| 20 | Susan G. Komen for the Cure | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.92× | |
| Social Media Usage | JOY | 0.90× | |
| Creativity | OPEN | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.76× | |
| Design Affinity | PREMIUM | 0.77× | |
| Tradition | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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