A data profile of the people who buy, follow and care about Fitness and wellness in Brazil — modelled from more than twelve digital signal sources. Fitness and wellness has an estimated audience of 23,899,444 people in Brazil.
Fitness and wellness has an estimated audience of 23,899,444 people in Brazil. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
The key figures that characterise the Fitness and wellness profile in Brazil.
| Metric | Value |
|---|---|
| Estimated audience size | 23,899,444 |
of the worldwide Fitness and wellness audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 7.3% |
| United Kingdom | 4.5% |
Where the Fitness and wellness audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alagoas | ~400K | 1.15× | |
| 02 | Rio Grande do Norte | ~400K | 1.11× | |
| 03 | Federal District | ~400K | 1.03× | |
| 04 | Pernambuco | ~1M | 1.02× | |
| 05 | Maranhão | ~600K | 1.02× | |
| 06 | Santa Catarina | ~1M | 1.01× | |
| 07 | Mato Grosso | ~500K | 1.01× | |
| 08 | Piauí | ~300K | 1.01× | |
| 09 | Amapá | ~90K | 1.01× | |
| 10 | Rio Grande do Sul | ~1.5M | 1.00× | |
| 11 | Paraíba | ~500K | 1.00× | |
| 12 | Mato Grosso do Sul | ~300K | 1.00× | |
| 13 | Sergipe | ~200K | 1.00× | |
| 14 | Rondônia | ~200K | 1.00× | |
| 15 | Tocantins | ~200K | 1.00× | |
| 16 | Ceará | ~1M | 0.99× | |
| 17 | Goiás | ~900K | 0.99× | |
| 18 | Pará | ~800K | 0.99× | |
| 19 | Espírito Santo | ~500K | 0.99× | |
| 20 | Amazonas | ~400K | 0.99× | |
| 21 | Bahia | ~1.5M | 0.98× | |
| 22 | Paraná | ~1.5M | 0.98× | |
| 23 | Minas Gerais | ~2.5M | 0.96× | |
| 24 | Rio de Janeiro | ~2M | 0.95× | |
| 25 | São Paulo | ~5.5M | 0.91× | |
| 26 | Acre | 0.00× | ||
| 27 | Roraima | 0.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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