Fitness and wellness Audience in Brazil

Fitness and wellness has an estimated audience of 23,899,444 people in Brazil. Top regions: Minas Gerais, Rio Grande do Sul, Pernambuco.

The audience is concentrated in Minas Gerais, Rio Grande do Sul, Pernambuco.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

Demographics of Fitness and wellness fans

Demographic split for Fitness and wellness audience in Brazil
MetricValue
Estimated audience size23,899,444

Top regions in Brazil

Top regions ranked by reach for Fitness and wellness in Brazil
RegionReachAffinity
Minas Gerais1,463,2560.59×
Rio Grande do Sul1,461,4161.04×
Pernambuco1,327,4221.21×
São Paulo1,290,0960.21×
Paraná1,214,7960.83×
Santa Catarina1,214,7131.11×
Rio de Janeiro1,213,7140.54×
Alagoas1,135,3873.26×
Rio Grande do Norte1,038,3682.61×
Bahia1,037,7570.66×
Ceará957,4210.92×
Maranhão793,8141.33×
Goiás776,4160.85×
Pará608,6620.78×
Federal District582,7321.46×
Mato Grosso515,8591.15×
Paraíba485,6811.01×
Piauí480,3591.45×
Mato Grosso do Sul283,1560.81×
Amazonas282,5610.68×
Espírito Santo228,5080.46×
Amapá156,1331.84×
Sergipe153,8020.62×
Rondônia150,3720.76×
Tocantins132,0280.84×
AcreNone×
RoraimaNone×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fitness and wellness audience
TraitClusterScore
Urban LifestyleOPEN1.33
Price SensitivityPREMIUM1.3
Family OrientationCONSERVATISM1.07
Quality AwarenessPREMIUM1.05
CreativityOPEN1.02
Need for SecurityCONSERVATISM1.02

Worldwide distribution

Worldwide audience distribution share by country for Fitness and wellness
CountryShare
United States22.5%
India7.3%
United Kingdom4.5%

See Fitness and wellness audiences in other countries

More Lifestyle cluster audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.