Fitness and wellness Audience in Mexico
Fitness and wellness has an estimated audience of 17,183,611 people in Mexico. Top regions: Veracruz (state), State of Mexico, Guanajuato.
The audience is concentrated in Veracruz (state), State of Mexico, Guanajuato.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Fitness and wellness fans
| Metric | Value |
|---|---|
| Estimated audience size | 17,183,611 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Veracruz (state) | 835,247 | 0.83× |
| State of Mexico | 815,270 | 0.35× |
| Guanajuato | 748,810 | 0.92× |
| Puebla | 745,046 | 0.82× |
| Morelos | 728,564 | 2.45× |
| Jalisco | 696,181 | 0.55× |
| Baja California | 677,698 | 0.95× |
| Distrito Federal | 676,559 | 0.3× |
| Hidalgo | 672,476 | 1.62× |
| Yucatan | 600,273 | 1.68× |
| Nuevo Leon | 563,230 | 0.55× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2.01 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 7.3% |
| United Kingdom | 4.5% |
See Fitness and wellness audiences in other countries
- Fitness and wellness — Germany
- Fitness and wellness — United States
- Fitness and wellness — United Kingdom
- Fitness and wellness — France
- Fitness and wellness — Italy
- Fitness and wellness — Spain
- Fitness and wellness — Brazil
- Fitness and wellness — Japan
- Fitness and wellness — South Korea
- Fitness and wellness — India
- Fitness and wellness — Canada
More Lifestyle cluster audiences in Mexico
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
- Food and drink (15,551,901)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.