A data profile of the people who buy, follow and care about Fitness and wellness in Spain — modelled from more than twelve digital signal sources. Fitness and wellness has an estimated audience of 20,028,888 people in Spain.
Fitness and wellness fans in Spain are concentrated in Andalusia, with strong brand affinity for Brico Dépôt.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Brico Dépôt, Reddit, Barbell, with strongest over-indexing on Brico Dépôt (1.58× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Fitness and wellness fan in Spain shows strong Sports Activity tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the Fitness and wellness profile in Spain.
| Metric | Value |
|---|---|
| Estimated audience size | 20,028,888 |
of the worldwide Fitness and wellness audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 7.3% |
| United Kingdom | 4.5% |
Where the Fitness and wellness audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aragon | ~600K | 1.12× | |
| 02 | Castilla-La Mancha | ~900K | 1.07× | |
| 03 | Balearic Islands | ~600K | 1.07× | |
| 04 | Castile and León | ~900K | 1.03× | |
| 05 | Canary Islands | ~1M | 1.01× | |
| 06 | Basque Autonomous Country | ~700K | 1.00× | |
| 07 | Galicia | ~900K | 0.99× | |
| 08 | Comunidad Valenciana | ~2M | 0.94× | |
| 09 | Andalusia | ~3.5M | 0.92× | |
| 10 | Catalonia | ~3.5M | 0.92× | |
| 11 | Community of Madrid | ~3M | 0.92× |
The strongest cross-interests of the Fitness and wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbell | Sports | 2.08× | ||
| 02 | Kettlebell | Sports | 2.05× | ||
| 03 | Iyengar Yoga | Sports | 1.87× | ||
| 04 | Obstacle racing | Cars & Mobility | 1.77× | ||
| 05 | Bikram Yoga | Health | 1.68× | ||
| 06 | Spartan race | Sports | 1.66× | ||
| 07 | Don Omar | Music & Radio | 1.65× | ||
| 08 | Flywheel | Home & Garden | 1.64× | ||
| 09 | Yin yoga | Sports | 1.63× | ||
| 10 | Arcángel (singer) | Music & Radio | 1.62× | ||
| 11 | Street workout | Sports | 1.61× | ||
| 12 | Modern Family | Movies & TV | 1.61× | ||
| 13 | Calisthenics | Sports | 1.60× | ||
| 14 | Internet & Social Media | 1.59× | |||
| 15 | Brico Dépôt | Shopping | 1.58× | ||
| 16 | Fun run | Sports | 1.58× | ||
| 17 | Valentino Rossi | Sports | 1.56× | ||
| 18 | The Big Bang Theory | Movies & TV | 1.55× | ||
| 19 | Stussy | Fashion & Accessoires | 1.54× | ||
| 20 | Karma yoga | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.95× | |
| Mindfulness | BALANCE | 0.89× | |
| Early Adopter Mentality | POWER | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.62× | |
| Tradition | CONSERVATISM | 0.65× | |
| Patriotism | CONSERVATISM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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