Fitness and wellness Audience in Spain

Fitness and wellness has an estimated audience of 20,028,888 people in Spain. Top regions: Castilla-La Mancha, Andalusia, Castile and León. Top brand affinities: Brico Dépôt, Reddit, Barbell, The Big Bang Theory, Yin yoga.

Fitness and wellness fans in Spain are concentrated in Castilla-La Mancha, with strong brand affinity for Brico Dépôt. The audience is concentrated in Castilla-La Mancha, Andalusia, Castile and León. Top brand affinities include Brico Dépôt, Reddit, Barbell, with strongest over-indexing on Brico Dépôt (1.58× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

Demographics of Fitness and wellness fans

Demographic split for Fitness and wellness audience in Spain
MetricValue
Estimated audience size20,028,888

Audience persona

The typical Fitness and wellness fan in Spain shows strong Luxury Orientation tendencies and a notable affinity for Brico Dépôt.

Top regions in Spain

Top regions ranked by reach for Fitness and wellness in Spain
RegionReachAffinity
Castilla-La Mancha1,318,7821.62×
Andalusia1,281,4930.33×
Castile and León1,117,1441.28×
Canary Islands1,082,7031.08×
Comunidad Valenciana1,050,4620.47×
Catalonia974,4140.27×
Aragon950,9632.16×
Balearic Islands921,4901.64×
Galicia886,8500.95×
Community of Madrid843,0940.25×
Basque Autonomous Country718,8750.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fitness and wellness audience
BrandAffinityCategory
Brico Dépôt1.58×Shopping
Reddit1.59×Internet & Social Media
Barbell2.08×Sports
The Big Bang Theory1.55×Movies & TV
Yin yoga1.63×Sports
Iyengar Yoga1.87×Sports
Karma yoga1.53×Health
Street workout1.61×Sports
Bikram Yoga1.68×Health
Calisthenics1.6×Sports
Stussy1.54×Fashion & Accessoires
Fun run1.58×Sports
Arcángel (singer)1.62×Music & Radio
Don Omar1.65×Music & Radio
Modern Family1.61×Movies & TV
Flywheel1.64×Home & Garden
Valentino Rossi1.56×Sports
Spartan race1.66×Sports
Kettlebell2.05×Sports
Obstacle racing1.77×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fitness and wellness audience
TraitClusterScore
Luxury OrientationPREMIUM1.29
Community OrientationOPEN1.22
SustainabilityBALANCE1.21
Healthy LifestyleBALANCE1.16
Early Adopter MentalityPOWER1.16
Sports ActivityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Fitness and wellness
CountryShare
United States22.5%
India7.3%
United Kingdom4.5%

See Fitness and wellness audiences in other countries

More Lifestyle cluster audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.