A data profile of the people who buy, follow and care about Don Omar in Spain — modelled from more than twelve digital signal sources. Don Omar has an estimated audience of 709,427 people in Spain.
The average Don Omar fan in Spain is 35.5 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Carlos Alcaraz, FC Barcelona, Entertainment, with strongest over-indexing on Carlos Alcaraz (2.09× the country average).
Demographically, the Don Omar audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Don Omar fan in Spain is more female, around 35.5 years old, with strong Travelling tendencies and a notable affinity for Carlos Alcaraz.
The key figures that characterise the Don Omar profile in Spain.
56.8% are female, 43.2% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 35.5 |
| Estimated audience size | 709,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Don Omar audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.6% |
| Spain | 12.1% |
| Mexico | 11.4% |
Where the Don Omar audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~70K | 2.07× | |
| 02 | Andalusia | ~200K | 1.46× | |
| 03 | Extremadura | ~20K | 1.14× | |
| 04 | Galicia | ~40K | 1.06× | |
| 05 | Castilla-La Mancha | ~30K | 1.04× | |
| 06 | Community of Madrid | ~100K | 1.01× | |
| 07 | Region of Murcia | ~20K | 0.98× | |
| 08 | Cantabria | ~8K | 0.94× | |
| 09 | Castile and León | ~30K | 0.93× | |
| 10 | Basque Autonomous Country | ~20K | 0.90× | |
| 11 | Principality of Asturias | ~10K | 0.88× | |
| 12 | Comunidad Valenciana | ~70K | 0.87× | |
| 13 | La Rioja | ~4K | 0.84× | |
| 14 | Aragon | ~20K | 0.83× | |
| 15 | Catalonia | ~100K | 0.80× | |
| 16 | Navarre | ~7K | 0.80× | |
| 17 | Balearic Islands | ~20K | 0.78× |
The strongest cross-interests of the Don Omar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Take-out | Food & Beverages | 2.56× | ||
| 02 | Harry Potter | Movies & TV | 2.50× | ||
| 03 | idealista.com | Home & Garden | 2.41× | ||
| 04 | Coches.net | Cars & Mobility | 2.26× | ||
| 05 | UEFA Champions League | Sports | 2.17× | ||
| 06 | Carlos Alcaraz | Sports | 2.09× | ||
| 07 | DIRECTV Sports | Movies & TV | 2.09× | ||
| 08 | FC Barcelona | Sports | 2.08× | ||
| 09 | Electronic music | Music & Radio | 2.08× | ||
| 10 | Gastronomy | Food & Beverages | 1.78× | ||
| 11 | Entertainment | Movies & TV | 1.72× | ||
| 12 | Live events | Music & Radio | 1.66× | ||
| 13 | Sports | Sports | 1.64× | ||
| 14 | Outdoor recreation | Sports | 1.63× | ||
| 15 | Spain | Travel & Leisure | 1.61× | ||
| 16 | Music | Business & Career | 1.58× | ||
| 17 | Hobbies and activities | Sports | 1.57× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.54× | ||
| 19 | Arts and music | Arts & Culture | 1.53× | ||
| 20 | Real Madrid Club de Fútbol | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.57× | |
| Early Adopter Mentality | POWER | 1.57× | |
| Healthy Lifestyle | BALANCE | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.73× | |
| Convenience Orientation | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.94× |
Don Omar has an estimated audience of 709,427 people in Spain, concentrated in Andalusia and Community of Madrid.
56.8% of Don Omar fans are female, 43.2% are male, with an average age of 35.5 years.
Don Omar fans show strongest brand affinity for Carlos Alcaraz (2.09×), FC Barcelona (2.08×), and Entertainment (1.72×) over the country average.
Don Omar fans in Spain are most concentrated in Andalusia (reach ~200K), Community of Madrid (reach ~100K), and Catalonia (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Don Omar itself, the audience over-indexes on FC Barcelona (2.08×), Entertainment (1.72×), Real Madrid Club de Fútbol (1.52×), and DIRECTV Sports (2.09×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Don Omar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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