Sports audiences in Spain

The strongest Sports audiences in Spain, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports in Spain — full ranking

Top Sports audiences

  1. Real Madrid C.F. (49.9M)
  2. Carlos Alcaraz (43.7M)
  3. FC Barcelona (33.2M)
  4. Sports (26.4M)
  5. Sports and outdoors (25.7M)
  6. Hobbies and activities (24.5M)
  7. Soccer (21.3M)
  8. Outdoor recreation (20.7M)
  9. Fitness and wellness (20M)
  10. Physical fitness (17.5M)
  11. Physical exercise (16.1M)
  12. La Liga (15.3M)
  13. Basketball (12.6M)
  14. MotoGP (12M)
  15. UEFA Champions League (11.8M)
  16. Lamine Yamal (11.7M)
  17. Sevilla FC (10.3M)
  18. ONCE (cycling team) (9.7M)
  19. Golf (9.5M)
  20. Real Oviedo (9.1M)
  21. Diario AS (9M)
  22. Training (8.2M)
  23. Xabi Alonso (8.2M)
  24. MOTO GP (INDONESIA) (7.9M)
  25. Swimming (7.7M)
  26. Team sport (7.4M)
  27. Real Sociedad (7.1M)
  28. Formula One (7M)
  29. Jannik Sinner (6.7M)
  30. Baseball (6.5M)
  31. Volleyball (6.3M)
  32. Strength training (6.2M)
  33. Valencia CF (6.2M)
  34. Weight training (6M)
  35. Yoga (5.8M)
  36. MotoGP (5.8M)
  37. Motorcycle sport (5.7M)
  38. Real Zaragoza (5.7M)
  39. Premier League (5.5M)
  40. Tennis (5.4M)
  41. Track and field (5.3M)
  42. Walking (5.3M)
  43. NBA (5.2M)
  44. Cristiano Ronaldo (5.2M)
  45. Padel (sport) (5.2M)
  46. Running (5.2M)
  47. Basic Fit (5.1M)
  48. Fernando Alonso (5M)
  49. Cycling (5M)
  50. Sports club (4.8M)

Other categories in Spain

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