A data profile of the people who buy, follow and care about Cycling in Spain — modelled from more than twelve digital signal sources. Cycling has an estimated audience of 5,010,473 people in Spain.
The average Cycling fan in Spain is 42.6 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Tour de France, ONCE (cycling team), Bicycle touring, with strongest over-indexing on Tour de France (2.49× the country average).
Demographically, the Cycling audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Cycling fan in Spain is more male, around 42.6 years old, with strong Sports Activity tendencies and a notable affinity for Tour de France.
The key figures that characterise the Cycling profile in Spain.
43.2% are female, 56.8% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 42.6 |
| Estimated audience size | 5,010,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Cycling audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.8% |
| Italy | 5.7% |
Where the Cycling audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~400K | 2.62× | |
| 02 | Catalonia | ~1.5M | 1.58× | |
| 03 | Canary Islands | ~400K | 1.47× | |
| 04 | Basque Autonomous Country | ~200K | 1.08× | |
| 05 | Comunidad Valenciana | ~600K | 1.07× | |
| 06 | Navarre | ~60K | 0.96× | |
| 07 | Cantabria | ~60K | 0.94× | |
| 08 | La Rioja | ~30K | 0.93× | |
| 09 | Aragon | ~100K | 0.92× | |
| 10 | Community of Madrid | ~800K | 0.90× | |
| 11 | Region of Murcia | ~200K | 0.90× | |
| 12 | Principality of Asturias | ~100K | 0.90× | |
| 13 | Extremadura | ~90K | 0.85× | |
| 14 | Andalusia | ~800K | 0.83× | |
| 15 | Castile and León | ~200K | 0.80× | |
| 16 | Galicia | ~200K | 0.78× | |
| 17 | Castilla-La Mancha | ~200K | 0.77× |
The strongest cross-interests of the Cycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SCOTT Sports | Cars & Mobility | 3.70× | ||
| 02 | Cervélo | Cars & Mobility | 3.37× | ||
| 03 | Giro d'Italia | Sports | 2.72× | ||
| 04 | Racing bicycle | Sports | 2.54× | ||
| 05 | Tour de France | Sports | 2.49× | ||
| 06 | Cross-country cycling | Sports | 2.45× | ||
| 07 | Bicycle touring | Sports | 2.35× | ||
| 08 | Mountain bike | Sports | 2.21× | ||
| 09 | Mountain biking | Sports | 1.98× | ||
| 10 | Sport bike | Cars & Mobility | 1.95× | ||
| 11 | Motorcycle helmet | Cars & Mobility | 1.92× | ||
| 12 | Fernando Alonso | Sports | 1.82× | ||
| 13 | Motorcycle accessories | Cars & Mobility | 1.80× | ||
| 14 | Motorcycle racing | Cars & Mobility | 1.78× | ||
| 15 | ONCE (cycling team) | Sports | 1.68× | ||
| 16 | Bicycle | Cars & Mobility | 1.65× | ||
| 17 | Padel (sport) | Sports | 1.59× | ||
| 18 | MotoGP | Sports | 1.55× | ||
| 19 | Motorcycle club | Cars & Mobility | 1.53× | ||
| 20 | El Mueble | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.01× | |
| Risk Appetite | THRILL | 0.99× | |
| Patriotism | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.52× | |
| Spirituality | BALANCE | 0.58× | |
| Community Orientation | OPEN | 0.61× |
Cycling has an estimated audience of 5,010,473 people in Spain, concentrated in Catalonia and Andalusia.
43.2% of Cycling fans are female, 56.8% are male, with an average age of 42.6 years.
Cycling fans show strongest brand affinity for Tour de France (2.49×), ONCE (cycling team) (1.68×), and Bicycle touring (2.35×) over the country average.
Cycling fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~800K), and Community of Madrid (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Cycling itself, the audience over-indexes on ONCE (cycling team) (1.68×), Bicycle touring (2.35×), Sport bike (1.95×), and Motorcycle racing (1.78×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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