Rascasse Audience Intelligence

PGA Tour Audience in United States

A data profile of the people who buy, follow and care about PGA Tour in United States — modelled from more than twelve digital signal sources. PGA Tour has an estimated audience of 34,628,020 people in United States.

#1among Golf in United States#12among Event in United States#40in Sports

The average PGA Tour fan in United States is 36.7 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Golf equipment, PGA Championship, Golf ball, with strongest over-indexing on Golf equipment (7.59× the country average).

Demographically, the PGA Tour audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PGA Tour fan in United States is more male, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for Golf equipment.

Category: Sports · Type: Event · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PGA Tour profile in United States.

Audience size
34.6M
in United States
Gender
35.9%♀
64.1% male
Age
36.7
average years
Country rank
#733
Event in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PGA Tour fans

35.9% are female, 64.1% are male, average age 36.7.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for PGA Tour audience in United States
MetricValue
Female35.9%
Male64.1%
Average age36.7
Estimated audience size34,628,020
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the PGA Tour audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

47.8%

of the worldwide PGA Tour audience comes from United States.

Worldwide audience distribution share by country for PGA Tour
CountryShare
United States47.8%
United Kingdom7.5%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PGA Tour audience in United States is strongest.

Fig. 05

Top regions by affinity

PGA Tour fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~800K1.60×
02Minnesota~700K1.38×
03Wisconsin~700K1.34×
04North Dakota~90K1.33×
05New Hampshire~200K1.30×
06North Carolina~1.5M1.29×
07Iowa~400K1.29×
08Montana~100K1.27×
09Michigan~1M1.26×
10Arizona~900K1.23×
11South Dakota~100K1.21×
12Ohio~1.5M1.19×
13Idaho~200K1.19×
14Wyoming~60K1.19×
15Florida~3M1.18×
16Massachusetts~800K1.16×
17Vermont~70K1.14×
18Kentucky~500K1.09×
19Maine~100K1.09×
20Indiana~700K1.08×
21Connecticut~400K1.08×
22Pennsylvania~1M1.07×
23Utah~300K1.04×
24Nebraska~200K1.04×
25Tennessee~700K1.00×
26Rhode Island~100K1.00×
27Alabama~500K0.99×
28Missouri~500K0.96×
29Colorado~500K0.96×
30Illinois~1M0.94×
31Kansas~300K0.93×
32Georgia~1M0.91×
33Nevada~300K0.90×
34Hawaii~100K0.87×
35Mississippi~200K0.86×
36West Virginia~100K0.86×
37Virginia~700K0.85×
38Oklahoma~300K0.85×
39Oregon~300K0.83×
40Washington~500K0.77×
41Louisiana~300K0.77×
42Arkansas~200K0.76×
43New Mexico~100K0.74×
44Delaware~70K0.74×
45New Jersey~600K0.73×
46New York~1.5M0.72×
47Maryland~400K0.72×
48Texas~2M0.70×
49California~2.5M0.64×
50Washington, District of Columbia~60K0.55×
Fig. 06

Affinity by region

Affinity by region — PGA Tour, United States
0.55×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PGA Tour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PGA Tour audience
#·InterestCategoryAffinity×
01Rory McIlroySports10.05×
02Jordan SpiethSports9.53×
03Cameron YoungSports9.07×
04PGA ChampionshipSports8.31×
05U.S. Open (golf)Sports8.15×
06LPGASports7.99×
07TitleistSports7.83×
08Callaway Golf CompanySports7.66×
09Golf equipmentSports7.59×
10The Tour ChampionshipSports7.56×
11Scottie SchefflerSports7.36×
12Golf ballSports7.30×
13Masters TournamentSports7.19×
14Ryder CupSports6.89×
15Golf clubSports6.45×
16Tiger WoodsSports6.06×
17Golf ChannelSports5.43×
18Golf courseSports3.95×
19GolfSports1.92×
20Lindsey GrahamPolitics & Society1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PGA Tour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PGA Tour audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.85×
Risk AppetiteTHRILL1.25×
Luxury OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PGA Tour audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
MindfulnessBALANCE0.81×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PGA Tour have in United States?

PGA Tour has an estimated audience of 34,628,020 people in United States, concentrated in Florida and California.

02

What is the gender split and age of PGA Tour fans?

35.9% of PGA Tour fans are female, 64.1% are male, with an average age of 36.7 years.

03

Which brands do PGA Tour fans like most?

PGA Tour fans show strongest brand affinity for Golf equipment (7.59×), PGA Championship (8.31×), and Golf ball (7.3×) over the country average.

04

Where do PGA Tour fans live in United States?

PGA Tour fans in United States are most concentrated in Florida (reach ~3M), California (reach ~2.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do PGA Tour fans also like?

Beyond PGA Tour itself, the audience over-indexes on PGA Championship (8.31×), Golf ball (7.3×), Golf club (6.45×), and Masters Tournament (7.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See PGA Tour audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PGA Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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