PGA Tour Audience in United States

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PGA Tour has an estimated audience of 34,511,907 people in United States. 35.9% are female, 64.1% are male, average age 36.7. Top regions: Florida, California, Texas. Top brand affinities: Golf equipment, PGA Championship, Golf ball, Golf club, Rory McIlroy.

The average PGA Tour fan in United States is 36.7 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Golf equipment, PGA Championship, Golf ball, with strongest over-indexing on Golf equipment (7.59× the country average). Demographically, the PGA Tour audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Golf

Demographics of PGA Tour fans

Demographic split for PGA Tour audience in United States
MetricValue
Female35.9%
Male64.1%
Average age36.7
Estimated audience size34,511,907

Audience persona

The typical PGA Tour fan in United States is more male, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Golf equipment.

Top regions in United States

Top regions ranked by reach for PGA Tour in United States
RegionReachAffinity
Florida2,881,0411.23×
California2,615,5510.69×
Texas2,135,7180.72×
New York1,447,8320.75×
North Carolina1,414,9321.36×
Ohio1,330,2401.25×
Pennsylvania1,270,0561.09×
Michigan1,201,1541.33×
Illinois1,196,6181.04×
Georgia1,009,9500.95×
Arizona921,0631.31×
South Carolina836,8161.61×
Massachusetts817,3691.2×
Virginia723,4270.86×
Wisconsin712,8281.37×
Tennessee705,4411.02×
Indiana686,7651.09×
Minnesota671,4011.36×
New Jersey668,6590.76×
Washington554,1080.8×
Colorado543,0381×
Missouri512,8160.92×
Alabama490,4361.02×
Kentucky487,1581.13×
Maryland436,1630.74×
Connecticut384,9621.11×
Iowa365,5121.29×
Utah345,0731.12×
Louisiana336,6450.76×
Oklahoma334,5830.87×
Oregon327,7010.83×
Nevada314,8110.94×
Kansas247,7780.91×
Mississippi239,1040.84×
Arkansas210,1130.74×
Idaho196,3181.13×
New Hampshire176,2261.3×
Nebraska171,7000.99×
Hawaii132,3900.89×
West Virginia131,2380.82×
Maine128,6971.04×
New Mexico115,8170.67×
Montana113,6091.19×
Rhode Island105,4390.96×
North Dakota85,8791.21×
South Dakota84,6721.06×
Delaware63,9150.67×
Vermont62,0561.02×
Washington, District of Columbia60,7980.59×
Wyoming55,5061.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PGA Tour audience
BrandAffinityCategory
Golf equipment7.59×Sports
PGA Championship8.31×Sports
Golf ball7.3×Sports
Golf club6.45×Sports
Rory McIlroy10.05×Sports
Golf Channel5.43×Sports
Scottie Scheffler7.36×Sports
Ryder Cup6.89×Sports
Golf course3.95×Sports
Titleist7.83×Sports
Tiger Woods6.06×Sports
LPGA7.99×Sports
Callaway Golf Company7.66×Sports
Jordan Spieth9.53×Sports
U.S. Open (golf)8.15×Sports
Golf1.92×Sports
Justin Rose8×Sports
Bryson DeChambeau6.51×Sports
John Daly (golfer)6.64×Sports
Turkey hunting2.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PGA Tour audience
TraitClusterScore
Luxury OrientationPREMIUM1.42
Sports ActivityPOWER1.29
PatriotismCONSERVATISM1.19
Early Adopter MentalityPOWER1.17
DIY MentalityTHRILL1.12
TraditionCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for PGA Tour
CountryShare
United States47.7%
United Kingdom7.5%
Canada5.0%

See PGA Tour audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does PGA Tour have in United States?

PGA Tour has an estimated audience of 34,511,907 people in United States, concentrated in Florida and California.

What is the gender split and age of PGA Tour fans?

35.9% of PGA Tour fans are female, 64.1% are male, with an average age of 36.7 years.

Which brands do PGA Tour fans like most?

PGA Tour fans show strongest brand affinity for Golf equipment (7.59×), PGA Championship (8.31×), and Golf ball (7.3×) over the country average.

Where do PGA Tour fans live in United States?

PGA Tour fans in United States are most concentrated in Florida (reach 2,881,041), California (reach 2,615,551), and Texas (reach 2,135,718). These three regions account for the largest share of the active audience.

What other brands do PGA Tour fans also like?

Beyond PGA Tour itself, the audience over-indexes on PGA Championship (8.31×), Golf ball (7.3×), Golf club (6.45×), and Rory McIlroy (10.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PGA Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.