Rascasse Audience Intelligence

The Tour Championship Audience in United States

A data profile of the people who buy, follow and care about The Tour Championship in United States — modelled from more than twelve digital signal sources. The Tour Championship has an estimated audience of 5,448,587 people in United States.

#13among Golf in United States#65among Event in United States#531in Sports

The average The Tour Championship fan in United States is 43.8 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, Texas.

Top brand affinities include PGA TOUR Superstore, PGA Tour, Scottie Scheffler, with strongest over-indexing on PGA TOUR Superstore (150.32× the country average).

Demographically, the The Tour Championship audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Sports Activity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Tour Championship fan in United States is more male, around 43.8 years old, with strong Sports Activity tendencies and a notable affinity for PGA TOUR Superstore.

Category: Sports · Type: Event · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Tour Championship profile in United States.

Audience size
5.4M
in United States
Gender
24.7%♀
75.3% male
Age
43.8
average years
Country rank
#6190
Event in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Tour Championship fans

24.7% are female, 75.3% are male, average age 43.8.

Fig. 02

Gender split

24.7%
Female
75.3%
Male
Demographic split for The Tour Championship audience in United States
MetricValue
Female24.7%
Male75.3%
Average age43.8
Estimated audience size5,448,587
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the The Tour Championship audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3913%
40-4923%
50+34%
Fig. 04

Worldwide distribution

63.3%

of the worldwide The Tour Championship audience comes from United States.

Worldwide audience distribution share by country for The Tour Championship
CountryShare
United States63.3%
Canada8.8%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Tour Championship audience in United States is strongest.

Fig. 05

Top regions by affinity

The Tour Championship fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~400K2.55×
02Massachusetts~200K1.44×
03South Carolina~100K1.37×
04Maine~30K1.36×
05Minnesota~100K1.33×
06North Carolina~200K1.31×
07New Hampshire~30K1.30×
08Michigan~200K1.23×
09Iowa~60K1.23×
10Nebraska~30K1.23×
11Vermont~10K1.21×
12Wisconsin~100K1.20×
13Colorado~100K1.17×
14Connecticut~60K1.15×
15Pennsylvania~200K1.13×
16Montana~20K1.10×
17Alabama~80K1.08×
18Rhode Island~20K1.08×
19South Dakota~10K1.07×
20Ohio~200K1.06×
21Illinois~200K1.05×
22Tennessee~100K1.03×
23North Dakota~10K1.03×
24Idaho~30K0.98×
25Kentucky~70K0.97×
26Missouri~80K0.96×
27Delaware~10K0.96×
28Florida~300K0.94×
29Kansas~40K0.92×
30Indiana~90K0.87×
31Arizona~100K0.86×
32Mississippi~40K0.86×
33West Virginia~20K0.86×
34Utah~40K0.85×
35Virginia~100K0.83×
36Oregon~50K0.82×
37Washington, District of Columbia~10K0.81×
38Maryland~80K0.80×
39New Jersey~100K0.79×
40Alaska~9K0.79×
41New York~200K0.77×
42Washington~80K0.77×
43Oklahoma~50K0.77×
44Arkansas~30K0.76×
45Hawaii~20K0.73×
46Louisiana~50K0.71×
47Texas~300K0.70×
48New Mexico~20K0.70×
49Nevada~30K0.61×
50California~300K0.52×
Fig. 06

Affinity by region

Affinity by region — The Tour Championship, United States
0.52×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Tour Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Tour Championship audience
#·InterestCategoryAffinity×
01PGA TOUR SuperstoreShopping150.32×
02adidas GolfSports16.84×
03Rock Bottom GolfSports13.33×
04Brooks KoepkaSports8.67×
05Scottie SchefflerSports7.06×
06Rory McIlroySports6.18×
07Ryder CupSports6.09×
08Professional Golfers AssociationSports5.84×
09LPGASports5.76×
10PGA ChampionshipSports5.12×
11PGA TourSports4.84×
12Masters TournamentSports4.23×
13Golf equipmentSports3.97×
14Golf cartSports3.92×
15Golf ballSports3.81×
16The Open ChampionshipSports3.68×
17Golf clubSports3.44×
18Golf ChannelSports3.33×
19Golf courseSports2.98×
20GolfSports2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Tour Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Tour Championship audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.69×
Family OrientationCONSERVATISM1.67×
Quality AwarenessPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Tour Championship audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
CreativityOPEN0.74×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Tour Championship have in United States?

The Tour Championship has an estimated audience of 5,448,587 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of The Tour Championship fans?

24.7% of The Tour Championship fans are female, 75.3% are male, with an average age of 43.8 years.

03

Which brands do The Tour Championship fans like most?

The Tour Championship fans show strongest brand affinity for PGA TOUR Superstore (150.32×), PGA Tour (4.84×), and Scottie Scheffler (7.06×) over the country average.

04

Where do The Tour Championship fans live in United States?

The Tour Championship fans in United States are most concentrated in Georgia (reach ~400K), Florida (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do The Tour Championship fans also like?

Beyond The Tour Championship itself, the audience over-indexes on PGA Tour (4.84×), Scottie Scheffler (7.06×), PGA Championship (5.12×), and Golf equipment (3.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See The Tour Championship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Tour Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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