Brooks Koepka Audience in United States
Brooks Koepka has an estimated audience of 2,324,409 people in United States. 15.2% are female, 84.8% are male, average age 44.1. Top regions: Florida, California, Texas. Top brand affinities: Justin Rose, Adam Scott (golfer), Collin Morikawa, Scotty Cameron, LIV Golf.
The average Brooks Koepka fan in United States is 44.1 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Justin Rose, Adam Scott (golfer), Collin Morikawa, with strongest over-indexing on Justin Rose (38.9× the country average). Demographically, the Brooks Koepka audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Golf
Demographics of Brooks Koepka fans
| Metric | Value |
|---|---|
| Female | 15.2% |
| Male | 84.8% |
| Average age | 44.1 |
| Estimated audience size | 2,324,409 |
Audience persona
The typical Brooks Koepka fan in United States is more male, around 44.1 years old, with strong Risk Appetite tendencies and a notable affinity for Justin Rose.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 201,402 | 1.28× |
| California | 163,129 | 0.64× |
| Texas | 156,793 | 0.78× |
| New York | 126,979 | 0.98× |
| Pennsylvania | 102,815 | 1.31× |
| North Carolina | 99,636 | 1.42× |
| Illinois | 98,335 | 1.27× |
| Ohio | 91,177 | 1.27× |
| Georgia | 78,880 | 1.1× |
| Michigan | 75,271 | 1.24× |
| Massachusetts | 63,811 | 1.39× |
| New Jersey | 58,955 | 1× |
| Virginia | 57,874 | 1.02× |
| Tennessee | 56,413 | 1.21× |
| South Carolina | 52,654 | 1.51× |
| Arizona | 51,171 | 1.08× |
| Minnesota | 45,191 | 1.36× |
| Indiana | 44,974 | 1.06× |
| Wisconsin | 41,298 | 1.18× |
| Colorado | 40,562 | 1.11× |
| Missouri | 38,075 | 1.02× |
| Alabama | 37,158 | 1.14× |
| Kentucky | 36,414 | 1.25× |
| Washington | 33,808 | 0.73× |
| Maryland | 32,005 | 0.8× |
| Connecticut | 31,942 | 1.37× |
| Louisiana | 26,408 | 0.88× |
| Iowa | 23,967 | 1.25× |
| Oklahoma | 22,964 | 0.89× |
| Oregon | 19,599 | 0.74× |
| Utah | 19,179 | 0.92× |
| Kansas | 18,772 | 1.02× |
| Nevada | 16,459 | 0.73× |
| Mississippi | 14,700 | 0.77× |
| Nebraska | 13,543 | 1.16× |
| Arkansas | 13,279 | 0.69× |
| New Hampshire | 11,027 | 1.2× |
| West Virginia | 9,391 | 0.87× |
| Idaho | 9,300 | 0.8× |
| Rhode Island | 7,796 | 1.05× |
| Maine | 7,485 | 0.9× |
| Washington, District of Columbia | 7,165 | 1.03× |
| Hawaii | 6,883 | 0.69× |
| Montana | 5,959 | 0.92× |
| New Mexico | 5,862 | 0.5× |
| Delaware | 4,881 | 0.76× |
| South Dakota | 4,850 | 0.9× |
| North Dakota | 4,665 | 0.98× |
| Vermont | 3,195 | 0.78× |
| Wyoming | 2,422 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Justin Rose | 38.9× | Sports |
| Adam Scott (golfer) | 21.96× | Sports |
| Collin Morikawa | 39.02× | Sports |
| Scotty Cameron | 43.88× | Sports |
| LIV Golf | 24.34× | Sports |
| Hideki Matsuyama | 44.32× | Sports |
| John Daly (golfer) | 16.34× | Sports |
| Scottie Scheffler | 8.08× | Sports |
| Callaway Golf Company | 9.23× | Sports |
| Gary Player | 30.38× | Sports |
| Phil Mickelson | 15.12× | Sports |
| Putter | 13.14× | Sports |
| Lou Gehrig | 20.44× | Sports |
| Vital MX | 40.87× | Sports |
| Shane Lowry (golfer) | 18.81× | Sports |
| Keegan Bradley | 16.72× | Sports |
| Walkathon | 39.36× | Sports |
| Pebble Beach Golf Links | 14.97× | Sports |
| Irish Open (golf) | 43.32× | Sports |
| Golf course | 3.1× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.15 |
| Luxury Orientation | PREMIUM | 2.05 |
| Sports Activity | POWER | 1.57 |
| Early Adopter Mentality | POWER | 1.28 |
| Family Orientation | CONSERVATISM | 1.21 |
| Convenience Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.9% |
| United Kingdom | 9.8% |
| Canada | 6.1% |
See Brooks Koepka audiences in other countries
More Golf audiences in United States
- PGA Tour (34,511,908)
- Australian Open (golf) (21,172,297)
- PGA Championship (19,866,669)
- The Open Championship (15,619,276)
- Rory McIlroy (12,200,700)
Frequently asked questions
How many fans does Brooks Koepka have in United States?
Brooks Koepka has an estimated audience of 2,324,409 people in United States, concentrated in Florida and California.
What is the gender split and age of Brooks Koepka fans?
15.2% of Brooks Koepka fans are female, 84.8% are male, with an average age of 44.1 years.
Which brands do Brooks Koepka fans like most?
Brooks Koepka fans show strongest brand affinity for Justin Rose (38.9×), Adam Scott (golfer) (21.96×), and Collin Morikawa (39.02×) over the country average.
Where do Brooks Koepka fans live in United States?
Brooks Koepka fans in United States are most concentrated in Florida (reach 201,402), California (reach 163,129), and Texas (reach 156,793). These three regions account for the largest share of the active audience.
What other brands do Brooks Koepka fans also like?
Beyond Brooks Koepka itself, the audience over-indexes on Adam Scott (golfer) (21.96×), Collin Morikawa (39.02×), Scotty Cameron (43.88×), and LIV Golf (24.34×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Brooks Koepka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.