Phil Mickelson Audience in United States

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Phil Mickelson has an estimated audience of 2,090,103 people in United States. 19.4% are female, 80.6% are male, average age 41.3. Top regions: California, Florida, Texas. Top brand affinities: Adam Scott (golfer), Professional Golfers Association, John Daly (golfer), Justin Rose, Keegan Bradley.

The average Phil Mickelson fan in United States is 41.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Adam Scott (golfer), Professional Golfers Association, John Daly (golfer), with strongest over-indexing on Adam Scott (golfer) (42.13× the country average). Demographically, the Phil Mickelson audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Golf

Demographics of Phil Mickelson fans

Demographic split for Phil Mickelson audience in United States
MetricValue
Female19.4%
Male80.6%
Average age41.3
Estimated audience size2,090,103

Audience persona

The typical Phil Mickelson fan in United States is more male, around 41.3 years old, with strong Family Orientation tendencies and a notable affinity for Adam Scott (golfer).

Top regions in United States

Top regions ranked by reach for Phil Mickelson in United States
RegionReachAffinity
California174,7920.76×
Florida152,3271.08×
Texas134,8800.75×
New York98,4640.84×
North Carolina91,3371.45×
Pennsylvania82,5891.17×
Ohio81,9021.27×
Illinois73,9231.06×
Georgia70,1331.09×
Michigan65,8591.21×
Arizona57,0201.34×
South Carolina55,8011.77×
New Jersey51,4900.97×
Virginia50,4540.99×
Tennessee48,7121.16×
Massachusetts48,5991.18×
Indiana42,9831.13×
Minnesota39,1271.31×
Wisconsin34,7861.11×
Missouri32,7300.97×
Colorado31,1770.95×
Alabama31,0441.06×
Washington30,6260.73×
Kentucky30,0511.15×
Maryland26,4420.74×
Connecticut24,1231.15×
Oklahoma21,0870.91×
Louisiana20,9590.78×
Oregon20,6110.86×
Iowa19,9491.16×
Kansas18,0611.1×
Utah18,0070.96×
Nevada15,1230.75×
Mississippi14,8820.86×
Arkansas14,6010.85×
Nebraska12,8821.23×
Idaho9,6460.92×
West Virginia9,3120.96×
New Hampshire8,7451.06×
Maine7,2720.97×
Rhode Island7,1581.08×
Montana6,6291.14×
Hawaii6,3950.71×
New Mexico6,1170.58×
Washington, District of Columbia5,2020.83×
South Dakota4,9321.02×
North Dakota4,8171.12×
Delaware4,2640.74×
Vermont3,1420.86×
Wyoming2,3460.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Phil Mickelson audience
BrandAffinityCategory
Adam Scott (golfer)42.13×Sports
Professional Golfers Association28.76×Sports
John Daly (golfer)30.8×Sports
Justin Rose32.37×Sports
Keegan Bradley47.49×Sports
Brooks Koepka30.23×Sports
Pebble Beach Golf Links33.63×Sports
TopGolf10.7×Sports
Arnold Palmer24.71×Sports
FootJoy36.98×Sports
Rory McIlroy9.84×Sports
Srixon30.28×Sports
LPGA13.51×Sports
Scottie Scheffler9.4×Sports
Lee Trevino44.53×Sports
Ryder Cup9.13×Sports
Golf World30.95×Sports
Scotty Cameron32.9×Sports
Hideki Matsuyama36.12×Sports
Phillips 6613.53×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Phil Mickelson audience
TraitClusterScore
Family OrientationCONSERVATISM2.35
Luxury OrientationPREMIUM1.85
Career OrientationPOWER1.77
LGBTQ+ IdentityOPEN1.56
Sports ActivityPOWER1.35
Risk AppetiteTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Phil Mickelson
CountryShare
United States68.4%
United Kingdom8.4%
Canada6.0%

See Phil Mickelson audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Phil Mickelson have in United States?

Phil Mickelson has an estimated audience of 2,090,103 people in United States, concentrated in California and Florida.

What is the gender split and age of Phil Mickelson fans?

19.4% of Phil Mickelson fans are female, 80.6% are male, with an average age of 41.3 years.

Which brands do Phil Mickelson fans like most?

Phil Mickelson fans show strongest brand affinity for Adam Scott (golfer) (42.13×), Professional Golfers Association (28.76×), and John Daly (golfer) (30.8×) over the country average.

Where do Phil Mickelson fans live in United States?

Phil Mickelson fans in United States are most concentrated in California (reach 174,792), Florida (reach 152,327), and Texas (reach 134,880). These three regions account for the largest share of the active audience.

What other brands do Phil Mickelson fans also like?

Beyond Phil Mickelson itself, the audience over-indexes on Professional Golfers Association (28.76×), John Daly (golfer) (30.8×), Justin Rose (32.37×), and Keegan Bradley (47.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phil Mickelson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.