Rascasse Audience Intelligence

Phil Mickelson Audience in United States

A data profile of the people who buy, follow and care about Phil Mickelson in United States — modelled from more than twelve digital signal sources. Phil Mickelson has an estimated audience of 2,003,863 people in United States.

#29among Golf in United States#2599among Person in United States#1282in Sports

The average Phil Mickelson fan in United States is 41.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Adam Scott, Professional Golfers Association, John Daly, with strongest over-indexing on Adam Scott (42.13× the country average).

Demographically, the Phil Mickelson audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Phil Mickelson fan in United States is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Adam Scott.

Category: Sports · Type: Person · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phil Mickelson profile in United States.

Audience size
2M
in United States
Gender
19.4%♀
80.6% male
Age
41.3
average years
Country rank
#14214
Person in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phil Mickelson fans

19.4% are female, 80.6% are male, average age 41.3.

Fig. 02

Gender split

19.4%
Female
80.6%
Male
Demographic split for Phil Mickelson audience in United States
MetricValue
Female19.4%
Male80.6%
Average age41.3
Estimated audience size2,003,863
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Phil Mickelson audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4919%
50+27%
Fig. 04

Worldwide distribution

67.4%

of the worldwide Phil Mickelson audience comes from United States.

Worldwide audience distribution share by country for Phil Mickelson
CountryShare
United States67.4%
United Kingdom7.8%
Canada6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phil Mickelson audience in United States is strongest.

Fig. 05

Top regions by affinity

Phil Mickelson fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~50K1.62×
02North Carolina~80K1.34×
03Minnesota~40K1.30×
04Arizona~50K1.27×
05Ohio~80K1.23×
06Connecticut~30K1.23×
07Michigan~70K1.22×
08Iowa~20K1.22×
09Nebraska~10K1.19×
10Pennsylvania~80K1.16×
11Montana~7K1.15×
12Massachusetts~50K1.14×
13Wisconsin~40K1.13×
14Indiana~40K1.12×
15Kansas~20K1.12×
16North Dakota~5K1.12×
17Kentucky~30K1.11×
18South Dakota~5K1.10×
19Tennessee~50K1.08×
20Rhode Island~7K1.08×
21New Hampshire~9K1.06×
22Florida~100K1.04×
23Georgia~70K1.04×
24Alabama~30K1.03×
25Illinois~70K1.02×
26Maine~8K1.02×
27Vermont~4K1.02×
28Virginia~50K0.98×
29Idaho~10K0.98×
30Missouri~30K0.97×
31West Virginia~9K0.96×
32Colorado~30K0.94×
33Utah~20K0.93×
34New Jersey~50K0.91×
35Oklahoma~20K0.90×
36Oregon~20K0.89×
37Delaware~5K0.88×
38Mississippi~10K0.86×
39Arkansas~10K0.85×
40Washington, District of Columbia~5K0.84×
41New York~90K0.81×
42Hawaii~7K0.78×
43Nevada~20K0.77×
44California~200K0.76×
45Louisiana~20K0.76×
46Washington~30K0.75×
47Maryland~30K0.75×
48Texas~100K0.71×
49New Mexico~7K0.64×
50Alaska~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Phil Mickelson, United States
0.62×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phil Mickelson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phil Mickelson audience
#·InterestCategoryAffinity×
01Keegan BradleySports47.49×
02Lee TrevinoSports44.53×
03Adam ScottSports42.13×
04FootJoySports36.98×
05Hideki MatsuyamaSports36.12×
06Pebble Beach Golf LinksSports33.63×
07Scotty CameronSports32.90×
08Justin RoseSports32.37×
09Golf WorldSports30.95×
10John DalySports30.80×
11SrixonSports30.28×
12Brooks KoepkaSports30.23×
13Presidents CupSports29.84×
14Professional Golfers AssociationSports28.76×
15Arnold PalmerSports24.71×
16LPGASports13.51×
17TopGolfSports10.70×
18Rory McIlroySports9.84×
19Scottie SchefflerSports9.40×
20Ryder CupSports9.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phil Mickelson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phil Mickelson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.40×
Sports ActivityPOWER1.37×
Risk AppetiteTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phil Mickelson audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Urban LifestyleOPEN0.89×
TraditionCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phil Mickelson have in United States?

Phil Mickelson has an estimated audience of 2,003,863 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Phil Mickelson fans?

19.4% of Phil Mickelson fans are female, 80.6% are male, with an average age of 41.3 years.

03

Which brands do Phil Mickelson fans like most?

Phil Mickelson fans show strongest brand affinity for Adam Scott (42.13×), Professional Golfers Association (28.76×), and John Daly (30.8×) over the country average.

04

Where do Phil Mickelson fans live in United States?

Phil Mickelson fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Phil Mickelson fans also like?

Beyond Phil Mickelson itself, the audience over-indexes on Professional Golfers Association (28.76×), John Daly (30.8×), Justin Rose (32.37×), and Brooks Koepka (30.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See Phil Mickelson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Phil Mickelson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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