Hideki Matsuyama Audience in United States

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Hideki Matsuyama has an estimated audience of 677,852 people in United States. 18.0% are female, 82.0% are male, average age 44.6. Top regions: California, Florida, Texas. Top brand affinities: Fayette County, Georgia, Product design, Mothercare, Minnesota, Alaska.

The average Hideki Matsuyama fan in United States is 44.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Fayette County, Georgia, Product design, Mothercare, with strongest over-indexing on Fayette County, Georgia (90.57× the country average). Demographically, the Hideki Matsuyama audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Golf

Demographics of Hideki Matsuyama fans

Demographic split for Hideki Matsuyama audience in United States
MetricValue
Female18.0%
Male82.0%
Average age44.6
Estimated audience size677,852

Audience persona

The typical Hideki Matsuyama fan in United States is more male, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for Fayette County, Georgia.

Top regions in United States

Top regions ranked by reach for Hideki Matsuyama in United States
RegionReachAffinity
California63,0750.85×
Florida47,7921.04×
Texas42,4000.73×
New York34,4320.91×
North Carolina26,8161.31×
Ohio26,1771.25×
Illinois24,9101.1×
Pennsylvania24,1011.06×
Georgia21,0671.01×
Michigan20,6201.16×
Massachusetts18,4041.38×
Arizona16,3501.18×
New Jersey16,3200.95×
Tennessee15,1971.12×
Virginia14,3040.87×
South Carolina13,9431.37×
Minnesota13,1491.35×
Colorado13,0671.22×
Indiana12,9061.04×
Wisconsin10,7131.05×
Washington10,3310.76×
Hawaii10,0623.45×
Missouri9,4260.86×
Maryland9,2600.79×
Kentucky9,0071.06×
Connecticut8,1731.2×
Alabama7,9180.84×
Oregon6,3540.82×
Louisiana5,9500.68×
Iowa5,7191.02×
Nevada5,6460.86×
Oklahoma5,6040.74×
Utah4,8810.8×
Kansas4,6470.87×
Nebraska4,3891.29×
Arkansas4,1930.75×
Mississippi4,1220.74×
New Hampshire2,9511.1×
Idaho2,6570.78×
Maine2,4721.02×
Rhode Island2,1731.01×
West Virginia2,0270.64×
New Mexico1,8630.55×
Washington, District of Columbia1,6970.83×
Montana1,6080.86×
South Dakota1,4430.92×
North Dakota1,4311.03×
Delaware1,3470.72×
Vermont1,0930.92×
Wyoming7140.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hideki Matsuyama audience
BrandAffinityCategory
Fayette County, Georgia90.57×Travel & Leisure
Product design4.2×Business & Career
Mothercare5.24×Kids & Family
Minnesota2.62×Travel & Leisure
Alaska2.21×Travel & Leisure
Graham Greene7.22×Literature
Academy Award for Best Visual Effects12.03×Movies & TV
Ixtapaluca16.69×Travel & Leisure
Waterford7.62×Travel & Leisure
Nebraska2.26×Travel & Leisure
Pro-Ject3.2×Music & Radio
Sinaloa2.57×Travel & Leisure
Whitley County, Kentucky11.77×Travel & Leisure
Trane6.23×Home & Garden
Bank account1.69×Business & Career
JDSU2.07×Business & Career
Justice1.91×Politics & Society
Fairlife6.24×Food & Beverages
Suikoden IV20×Games
TVNotas6.24×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hideki Matsuyama audience
TraitClusterScore
Family OrientationCONSERVATISM2.32
Luxury OrientationPREMIUM2.07
LGBTQ+ IdentityOPEN1.44
PatriotismCONSERVATISM1.4
Sports ActivityPOWER1.39
Quality AwarenessPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Hideki Matsuyama
CountryShare
United States70.4%
United Kingdom7.3%
Canada5.9%

See Hideki Matsuyama audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Hideki Matsuyama have in United States?

Hideki Matsuyama has an estimated audience of 677,852 people in United States, concentrated in California and Florida.

What is the gender split and age of Hideki Matsuyama fans?

18.0% of Hideki Matsuyama fans are female, 82.0% are male, with an average age of 44.6 years.

Which brands do Hideki Matsuyama fans like most?

Hideki Matsuyama fans show strongest brand affinity for Fayette County, Georgia (90.57×), Product design (4.2×), and Mothercare (5.24×) over the country average.

Where do Hideki Matsuyama fans live in United States?

Hideki Matsuyama fans in United States are most concentrated in California (reach 63,075), Florida (reach 47,792), and Texas (reach 42,400). These three regions account for the largest share of the active audience.

What other brands do Hideki Matsuyama fans also like?

Beyond Hideki Matsuyama itself, the audience over-indexes on Product design (4.2×), Mothercare (5.24×), Minnesota (2.62×), and Alaska (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hideki Matsuyama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.