Rascasse Audience Intelligence

Hideki Matsuyama Audience in United States

A data profile of the people who buy, follow and care about Hideki Matsuyama in United States — modelled from more than twelve digital signal sources. Hideki Matsuyama has an estimated audience of 718,450 people in United States.

#62among Golf in United States#6893among Person in United States#2775in Sports

The average Hideki Matsuyama fan in United States is 44.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Masters Tournament, Brooks Koepka, Indoor golf, with strongest over-indexing on Masters Tournament (16.7× the country average).

Demographically, the Hideki Matsuyama audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hideki Matsuyama fan in United States is more male, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for Masters Tournament.

Category: Sports · Type: Person · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hideki Matsuyama profile in United States.

Audience size
718K
in United States
Gender
18.0%♀
82.0% male
Age
44.6
average years
Country rank
#29425
Person in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hideki Matsuyama fans

18.0% are female, 82.0% are male, average age 44.6.

Fig. 02

Gender split

18.0%
Female
82.0%
Male
Demographic split for Hideki Matsuyama audience in United States
MetricValue
Female18.0%
Male82.0%
Average age44.6
Estimated audience size718,450
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Hideki Matsuyama audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3915%
40-4918%
50+39%
Fig. 04

Worldwide distribution

70.3%

of the worldwide Hideki Matsuyama audience comes from United States.

Worldwide audience distribution share by country for Hideki Matsuyama
CountryShare
United States70.3%
United Kingdom8.0%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hideki Matsuyama audience in United States is strongest.

Fig. 05

Top regions by affinity

Hideki Matsuyama fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~9K3.06×
02Arizona~20K1.73×
03Minnesota~10K1.34×
04Massachusetts~20K1.32×
05South Carolina~10K1.32×
06Nebraska~4K1.28×
07North Carolina~20K1.21×
08Ohio~20K1.18×
09Connecticut~8K1.16×
10Wisconsin~10K1.14×
11New Hampshire~3K1.13×
12North Dakota~2K1.12×
13Michigan~20K1.11×
14Iowa~6K1.11×
15Colorado~10K1.09×
16Illinois~20K1.06×
17Tennessee~10K1.06×
18Pennsylvania~20K1.05×
19South Dakota~2K1.04×
20Florida~50K1.03×
21Rhode Island~2K1.02×
22Kentucky~9K1.01×
23Indiana~10K1.00×
24Georgia~20K0.99×
25Maine~2K0.98×
26Missouri~10K0.94×
27Vermont~1K0.94×
28New Jersey~20K0.91×
29Montana~2K0.91×
30Alabama~8K0.90×
31Nevada~6K0.88×
32Kansas~5K0.88×
33Idaho~3K0.88×
34Delaware~2K0.86×
35New York~30K0.84×
36Virginia~10K0.84×
37Washington, District of Columbia~2K0.84×
38Oregon~6K0.82×
39Utah~5K0.82×
40California~60K0.81×
41Arkansas~5K0.81×
42Maryland~9K0.78×
43Oklahoma~6K0.77×
44Mississippi~4K0.77×
45Washington~10K0.76×
46West Virginia~2K0.76×
47Texas~40K0.72×
48Alaska~1K0.72×
49Louisiana~6K0.71×
50New Mexico~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Hideki Matsuyama, United States
0.68×1.00×3.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hideki Matsuyama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hideki Matsuyama audience
#·InterestCategoryAffinity×
01Indoor golfSports94.48×
02Brooks KoepkaSports44.32×
03Phil MickelsonSports36.12×
04The Players ChampionshipSports29.93×
05Pebble Beach Golf LinksSports28.11×
06Arnold PalmerSports26.81×
07Justin RoseSports26.80×
08Max VerstappenSports20.00×
09KoenigseggCars & Mobility17.51×
10Masters TournamentSports16.70×
11Ryder CupSports16.09×
12Jack NicklausSports15.22×
13LPGASports13.92×
14Tiger WoodsSports10.99×
15US Open (tennis)Sports9.33×
16Family carCars & Mobility8.83×
17FedExBusiness & Career8.55×
18TopGolfSports7.70×
19PGA TourSports4.93×
20GolfSports2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hideki Matsuyama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hideki Matsuyama audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.73×
PatriotismCONSERVATISM2.32×
Luxury OrientationPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hideki Matsuyama audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
MindfulnessBALANCE0.72×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hideki Matsuyama have in United States?

Hideki Matsuyama has an estimated audience of 718,450 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Hideki Matsuyama fans?

18.0% of Hideki Matsuyama fans are female, 82.0% are male, with an average age of 44.6 years.

03

Which brands do Hideki Matsuyama fans like most?

Hideki Matsuyama fans show strongest brand affinity for Masters Tournament (16.7×), Brooks Koepka (44.32×), and Indoor golf (94.48×) over the country average.

04

Where do Hideki Matsuyama fans live in United States?

Hideki Matsuyama fans in United States are most concentrated in California (reach ~60K), Florida (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hideki Matsuyama fans also like?

Beyond Hideki Matsuyama itself, the audience over-indexes on Brooks Koepka (44.32×), Indoor golf (94.48×), Ryder Cup (16.09×), and Phil Mickelson (36.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hideki Matsuyama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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