Rascasse Audience Intelligence

Jack Nicklaus Audience in United States

A data profile of the people who buy, follow and care about Jack Nicklaus in United States — modelled from more than twelve digital signal sources. Jack Nicklaus has an estimated audience of 2,296,071 people in United States.

#28among Golf in United States#2219among Person in United States#1146in Sports

The average Jack Nicklaus fan in United States is 36.9 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Professional Golfers Association, Golf course, TopGolf, with strongest over-indexing on Professional Golfers Association (17.54× the country average).

Demographically, the Jack Nicklaus audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jack Nicklaus fan in United States is more male, around 36.9 years old, with strong Sports Activity tendencies and a notable affinity for Professional Golfers Association.

Category: Sports · Type: Person · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jack Nicklaus profile in United States.

Audience size
2.3M
in United States
Gender
28.9%♀
71.1% male
Age
36.9
average years
Country rank
#12746
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jack Nicklaus fans

28.9% are female, 71.1% are male, average age 36.9.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Jack Nicklaus audience in United States
MetricValue
Female28.9%
Male71.1%
Average age36.9
Estimated audience size2,296,071
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Jack Nicklaus audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

59.1%

of the worldwide Jack Nicklaus audience comes from United States.

Worldwide audience distribution share by country for Jack Nicklaus
CountryShare
United States59.1%
United Kingdom9.0%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jack Nicklaus audience in United States is strongest.

Fig. 05

Top regions by affinity

Jack Nicklaus fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~200K2.11×
02South Carolina~60K1.64×
03Michigan~90K1.33×
04Florida~200K1.29×
05Kentucky~40K1.22×
06North Carolina~90K1.20×
07Iowa~20K1.17×
08Alabama~40K1.14×
09New Hampshire~10K1.13×
10Georgia~80K1.12×
11Indiana~50K1.12×
12Minnesota~40K1.12×
13Tennessee~50K1.11×
14Connecticut~30K1.11×
15Pennsylvania~90K1.10×
16Wisconsin~40K1.10×
17Arizona~50K1.08×
18Massachusetts~50K1.08×
19Montana~7K1.08×
20Missouri~40K1.07×
21Oklahoma~30K1.07×
22Nebraska~10K1.07×
23Rhode Island~8K1.04×
24Maine~9K1.01×
25South Dakota~6K1.00×
26Kansas~20K0.99×
27Colorado~40K0.98×
28Vermont~4K0.98×
29Illinois~80K0.96×
30West Virginia~10K0.96×
31Arkansas~20K0.95×
32Delaware~6K0.95×
33North Dakota~5K0.94×
34Idaho~10K0.93×
35Virginia~50K0.91×
36New Jersey~50K0.86×
37Mississippi~20K0.86×
38Oregon~20K0.84×
39Louisiana~30K0.83×
40Utah~20K0.82×
41Nevada~20K0.79×
42New York~100K0.78×
43Texas~200K0.76×
44Maryland~30K0.75×
45Washington, District of Columbia~6K0.75×
46Hawaii~8K0.74×
47Washington~40K0.71×
48California~200K0.68×
49New Mexico~8K0.67×
50Alaska~3K0.61×
Fig. 06

Affinity by region

Affinity by region — Jack Nicklaus, United States
0.61×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jack Nicklaus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jack Nicklaus audience
#·InterestCategoryAffinity×
01FootJoySports27.20×
02Keegan BradleySports21.03×
03Adam ScottSports18.45×
04Pebble Beach Golf LinksSports17.97×
05Professional Golfers AssociationSports17.54×
06Justin RoseSports16.07×
07John DalySports14.54×
08Rickie FowlerSports13.46×
09LPGASports13.39×
10Jameis WinstonSports12.72×
11TopGolfSports10.61×
12Jordan SpiethSports9.78×
13Kirk CousinsSports9.66×
14Rory McIlroySports9.51×
15Ryder CupSports8.34×
16Golf courseSports7.00×
17Backcountry skiingSports6.15×
18Scottie SchefflerSports5.97×
19The Open ChampionshipSports5.32×
20PGA TourSports4.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jack Nicklaus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jack Nicklaus audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.81×
PatriotismCONSERVATISM1.33×
Luxury OrientationPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jack Nicklaus audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Urban LifestyleOPEN0.85×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jack Nicklaus have in United States?

Jack Nicklaus has an estimated audience of 2,296,071 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Jack Nicklaus fans?

28.9% of Jack Nicklaus fans are female, 71.1% are male, with an average age of 36.9 years.

03

Which brands do Jack Nicklaus fans like most?

Jack Nicklaus fans show strongest brand affinity for Professional Golfers Association (17.54×), Golf course (7×), and TopGolf (10.61×) over the country average.

04

Where do Jack Nicklaus fans live in United States?

Jack Nicklaus fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jack Nicklaus fans also like?

Beyond Jack Nicklaus itself, the audience over-indexes on Golf course (7×), TopGolf (10.61×), LPGA (13.39×), and Adam Scott (18.45×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Jack Nicklaus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jack Nicklaus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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