Jack Nicklaus Audience in United States

Jack Nicklaus logo

Jack Nicklaus has an estimated audience of 2,467,216 people in United States. 28.9% are female, 71.1% are male, average age 36.9. Top regions: Florida, California, Ohio. Top brand affinities: Professional Golfers Association, Golf course, TopGolf, Adam Scott (golfer), Rory McIlroy.

The average Jack Nicklaus fan in United States is 36.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Ohio. Top brand affinities include Professional Golfers Association, Golf course, TopGolf, with strongest over-indexing on Professional Golfers Association (17.54× the country average). Demographically, the Jack Nicklaus audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Golf

Demographics of Jack Nicklaus fans

Demographic split for Jack Nicklaus audience in United States
MetricValue
Female28.9%
Male71.1%
Average age36.9
Estimated audience size2,467,216

Audience persona

The typical Jack Nicklaus fan in United States is more male, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Professional Golfers Association.

Top regions in United States

Top regions ranked by reach for Jack Nicklaus in United States
RegionReachAffinity
Florida223,9111.34×
California191,1160.7×
Ohio169,7472.23×
Texas164,9760.78×
New York109,4460.79×
Pennsylvania94,7171.14×
North Carolina94,4381.27×
Michigan91,2901.42×
Georgia87,7621.15×
Illinois81,6600.99×
South Carolina63,0891.7×
Arizona57,4441.14×
Virginia56,7560.94×
Tennessee55,2951.12×
New Jersey54,5710.87×
Massachusetts54,5121.12×
Indiana51,6761.15×
Missouri42,0141.06×
Alabama41,1431.19×
Wisconsin40,9121.1×
Colorado40,0661.03×
Kentucky39,1441.27×
Minnesota38,6931.09×
Washington34,7800.7×
Maryland31,4040.74×
Oklahoma30,1891.1×
Connecticut27,6851.12×
Louisiana25,5390.8×
Oregon24,2590.86×
Iowa22,9161.13×
Nevada19,4420.81×
Kansas19,0500.98×
Arkansas19,0260.94×
Utah17,6920.8×
Mississippi16,2480.8×
Nebraska13,1461.06×
New Hampshire10,9661.13×
Idaho10,7550.87×
West Virginia10,3650.9×
Maine8,6680.98×
Rhode Island7,8191×
New Mexico7,6260.62×
Hawaii7,3310.69×
Montana7,0361.03×
Delaware5,9400.87×
Washington, District of Columbia5,3320.72×
South Dakota5,0230.88×
North Dakota4,1030.81×
Vermont4,0250.93×
Wyoming2,6150.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jack Nicklaus audience
BrandAffinityCategory
Professional Golfers Association17.54×Sports
Golf course7×Sports
TopGolf10.61×Sports
Adam Scott (golfer)18.45×Sports
Rory McIlroy9.51×Sports
LPGA13.39×Sports
Justin Rose16.07×Sports
John Daly (golfer)14.54×Sports
Ryder Cup8.34×Sports
PGA Tour4.6×Sports
FootJoy27.2×Sports
Keegan Bradley21.03×Sports
Rickie Fowler13.46×Sports
Pebble Beach Golf Links17.97×Sports
Backcountry skiing6.15×Sports
The Open Championship5.32×Sports
Jameis Winston12.72×Sports
Scottie Scheffler5.97×Sports
Kirk Cousins9.66×Sports
Phil Mickelson14.02×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jack Nicklaus audience
TraitClusterScore
Luxury OrientationPREMIUM2.1
Family OrientationCONSERVATISM1.94
Design AffinityPREMIUM1.38
Sports ActivityPOWER1.31
Quality AwarenessPREMIUM1.24
LGBTQ+ IdentityOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Jack Nicklaus
CountryShare
United States61.0%
United Kingdom8.4%
Canada6.1%

See Jack Nicklaus audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Jack Nicklaus have in United States?

Jack Nicklaus has an estimated audience of 2,467,216 people in United States, concentrated in Florida and California.

What is the gender split and age of Jack Nicklaus fans?

28.9% of Jack Nicklaus fans are female, 71.1% are male, with an average age of 36.9 years.

Which brands do Jack Nicklaus fans like most?

Jack Nicklaus fans show strongest brand affinity for Professional Golfers Association (17.54×), Golf course (7×), and TopGolf (10.61×) over the country average.

Where do Jack Nicklaus fans live in United States?

Jack Nicklaus fans in United States are most concentrated in Florida (reach 223,911), California (reach 191,116), and Ohio (reach 169,747). These three regions account for the largest share of the active audience.

What other brands do Jack Nicklaus fans also like?

Beyond Jack Nicklaus itself, the audience over-indexes on Golf course (7×), TopGolf (10.61×), Adam Scott (golfer) (18.45×), and Rory McIlroy (9.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jack Nicklaus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.