Jordan Spieth Audience in United States

Jordan Spieth logo

Jordan Spieth has an estimated audience of 4,141,696 people in United States. 31.1% are female, 68.9% are male, average age 34.7. Top regions: Texas, Florida, California. Top brand affinities: Golf cart, PGA Tour, MLB, Cars (film), REI.

The average Jordan Spieth fan in United States is 34.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Golf cart, PGA Tour, MLB, with strongest over-indexing on Golf cart (4.54× the country average). Demographically, the Jordan Spieth audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Golf

Demographics of Jordan Spieth fans

Demographic split for Jordan Spieth audience in United States
MetricValue
Female31.1%
Male68.9%
Average age34.7
Estimated audience size4,141,696

Audience persona

The typical Jordan Spieth fan in United States is more male, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Golf cart.

Top regions in United States

Top regions ranked by reach for Jordan Spieth in United States
RegionReachAffinity
Texas531,9721.49×
Florida342,6861.22×
California231,2940.51×
North Carolina174,0301.4×
Pennsylvania159,7131.15×
New York158,1850.68×
Ohio149,6621.17×
Illinois143,3451.04×
Georgia128,1951×
Michigan124,0361.15×
Arizona107,9981.28×
South Carolina103,0291.65×
Virginia93,2190.92×
Tennessee89,5301.08×
Indiana86,3471.14×
New Jersey83,6980.79×
Massachusetts81,5861×
Wisconsin74,7211.2×
Washington74,2200.89×
Minnesota70,0171.18×
Colorado63,9820.98×
Missouri62,4480.94×
Alabama58,5861.01×
Kentucky57,0291.1×
Maryland53,0610.75×
Iowa52,9851.55×
Connecticut45,5451.1×
Louisiana41,2280.77×
Oklahoma39,0150.85×
Oregon37,1890.78×
Mississippi30,1710.88×
Kansas29,0910.89×
Arkansas28,5140.84×
Utah28,3780.77×
Nevada28,2160.7×
Idaho24,5451.18×
Nebraska24,0491.16×
Montana18,3711.6×
New Hampshire17,6731.08×
West Virginia17,3450.9×
New Mexico14,7450.71×
Maine13,2780.9×
South Dakota12,6621.32×
Rhode Island12,6280.96×
Hawaii10,3370.58×
Delaware9,2920.81×
North Dakota7,9280.93×
Washington, District of Columbia7,0070.56×
Wyoming6,4401.05×
Alaska6,0940.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jordan Spieth audience
BrandAffinityCategory
Golf cart4.54×Sports
PGA Tour2.22×Sports
MLB1.63×Sports
Cars (film)2.35×Movies & TV
REI2.09×Fashion & Accessoires
Golf equipment2.27×Sports
NBA playoffs1.99×Sports
Golf ball2.31×Sports
Golf Channel2.22×Sports
Drill2.23×Home & Garden
Real Madrid C.F.1.81×Sports
Golden State Warriors1.87×Sports
NBA Finals1.83×Sports
Deer2.27×Pets & Animals
Outdoors2.37×Travel & Leisure
Los Angeles Lakers1.83×Sports
Golf club1.97×Sports
Golf course1.81×Sports
Electric guitar1.76×Music & Radio
Duck hunting2.35×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jordan Spieth audience
TraitClusterScore
Luxury OrientationPREMIUM2.69
Family OrientationCONSERVATISM2.31
Risk AppetiteTHRILL1.54
LGBTQ+ IdentityOPEN1.47
Sports ActivityPOWER1.33
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Jordan Spieth
CountryShare
United States75.1%
United Kingdom6.5%
Canada5.3%

See Jordan Spieth audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Jordan Spieth have in United States?

Jordan Spieth has an estimated audience of 4,141,696 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Jordan Spieth fans?

31.1% of Jordan Spieth fans are female, 68.9% are male, with an average age of 34.7 years.

Which brands do Jordan Spieth fans like most?

Jordan Spieth fans show strongest brand affinity for Golf cart (4.54×), PGA Tour (2.22×), and MLB (1.63×) over the country average.

Where do Jordan Spieth fans live in United States?

Jordan Spieth fans in United States are most concentrated in Texas (reach 531,972), Florida (reach 342,686), and California (reach 231,294). These three regions account for the largest share of the active audience.

What other brands do Jordan Spieth fans also like?

Beyond Jordan Spieth itself, the audience over-indexes on PGA Tour (2.22×), MLB (1.63×), Cars (film) (2.35×), and REI (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jordan Spieth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.