Drill Audience in United States

Drill has an estimated audience of 26,769,702 people in United States. 21.1% are female, 78.9% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Drill fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Drill audience skews more male with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Musical genre

Demographics of Drill fans

Demographic split for Drill audience in United States
MetricValue
Female21.1%
Male78.9%
Average age39.9
Estimated audience size26,769,702

Audience persona

The typical Drill fan in United States is more male, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Drill in United States
RegionReachAffinity
California3,670,6841.25×
Texas3,274,0521.42×
Florida2,184,1121.21×
New York1,825,4161.22×
Georgia986,1121.2×
Illinois953,6941.07×
North Carolina946,7141.18×
Pennsylvania859,7310.95×
Ohio803,5560.97×
New Jersey727,1281.07×
Virginia711,0231.09×
Michigan698,3931×
Arizona671,3631.23×
Tennessee566,5151.05×
Massachusetts559,8371.06×
Washington541,1801.01×
Maryland512,2541.11×
Indiana503,6971.03×
Alabama472,2271.26×
South Carolina446,6601.11×
Missouri421,4710.98×
Louisiana408,6671.18×
Colorado381,6910.9×
Minnesota349,9480.91×
Kentucky336,9841×
Oregon320,3591.04×
Wisconsin314,0810.78×
Oklahoma313,9531.06×
Mississippi308,5321.4×
Nevada270,7671.05×
Connecticut254,3860.95×
Arkansas235,4531.07×
Utah232,8430.97×
Kansas227,0721.08×
Iowa211,4910.96×
New Mexico139,4401.04×
Nebraska136,3011.02×
Idaho118,1420.88×
West Virginia106,8550.86×
Hawaii90,0300.78×
Rhode Island78,8870.93×
Washington, District of Columbia75,0170.93×
New Hampshire71,1540.67×
Maine65,5450.68×
Delaware61,6340.83×
Montana55,7740.75×
Alaska52,5190.92×
South Dakota48,0600.78×
North Dakota45,2150.82×
Vermont29,4660.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drill audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage23.75×Cars & Mobility
Income tax13.19×Business & Career
Cast-iron cookware9.91×Home & Garden
Lawn mower5.53×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Hardware store3.49×Home & Garden
Honda HR-V16.11×Cars & Mobility
Drill bit4.85×Home & Garden
Lowe's2.17×Shopping
Makita9.02×Home & Garden
Pre-school playgroup17.08×Kids & Family
Chainsaw5.89×Home & Garden
Circular saw10.97×Home & Garden
Carpentry3.02×Home & Garden
Livemusic2.67×Music & Radio
Payment card8.17×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drill audience
TraitClusterScore
DIY MentalityTHRILL1.88
Quality AwarenessPREMIUM1.35
PatriotismCONSERVATISM1.31
IndividualismJOY1.3
Convenience OrientationPREMIUM1.26
Need for SecurityCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Drill
CountryShare
United States30.8%
Germany5.3%
Japan4.6%

See Drill audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Drill have in United States?

Drill has an estimated audience of 26,769,702 people in United States, concentrated in California and Texas.

What is the gender split and age of Drill fans?

21.1% of Drill fans are female, 78.9% are male, with an average age of 39.9 years.

Which brands do Drill fans like most?

Drill fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Drill fans live in United States?

Drill fans in United States are most concentrated in California (reach 3,670,684), Texas (reach 3,274,052), and Florida (reach 2,184,112). These three regions account for the largest share of the active audience.

What other brands do Drill fans also like?

Beyond Drill itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (23.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.