A data profile of the people who buy, follow and care about Drill in Brazil — modelled from more than twelve digital signal sources. Drill has an estimated audience of 3,790,705 people in Brazil.
Drill has an estimated audience of 3,790,705 people in Brazil. 21.8% are female, 78.2% are male, average age 42.9. Top brand affinities: Makita, Hardware store, Do it yourself (DIY), Lawn mower, Wearable technology.
Top brand affinities include Makita, Hardware store, Do it yourself (DIY), with strongest over-indexing on Makita (27.59× the country average).
Demographically, the Drill audience skews more male with an average age of 42.9, and over-indexes on personality traits such as DIY Mentality, Patriotism.
The typical Drill fan in Brazil is more male, around 42.9 years old, with strong DIY Mentality tendencies and a notable affinity for Makita.
The key figures that characterise the Drill profile in Brazil.
21.8% are female, 78.2% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 21.8% |
| Male | 78.2% |
| Average age | 42.9 |
| Estimated audience size | 3,790,705 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Drill audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 30.8% |
| Germany | 5.3% |
| Japan | 4.6% |
The strongest cross-interests of the Drill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makita | Home & Garden | 27.59× | ||
| 02 | Central heating | Home & Garden | 20.00× | ||
| 03 | Pitchfork | Music & Radio | 19.57× | ||
| 04 | Lawn mower | Home & Garden | 18.56× | ||
| 05 | Robert Bosch | Home & Garden | 10.97× | ||
| 06 | Hardware store | Home & Garden | 10.25× | ||
| 07 | Wearable technology | Technology & Electronics | 6.21× | ||
| 08 | 3D printing | Technology & Electronics | 5.73× | ||
| 09 | Solar power | Home & Garden | 5.72× | ||
| 10 | DeWalt | Home & Garden | 5.41× | ||
| 11 | Automobile repair shop | Cars & Mobility | 4.77× | ||
| 12 | Photovoltaics | Home & Garden | 4.09× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 3.79× | ||
| 14 | Carpentry | Home & Garden | 3.27× | ||
| 15 | WebMotors | Cars & Mobility | 2.05× | ||
| 16 | Fiat | Cars & Mobility | 1.96× | ||
| 17 | PCI Concursos | Shopping | 1.73× | ||
| 18 | Volkswagen | Cars & Mobility | 1.71× | ||
| 19 | Magazine Luiza | Shopping | 1.58× | ||
| 20 | Country music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 5.10× | |
| Patriotism | CONSERVATISM | 3.14× | |
| Early Adopter Mentality | POWER | 2.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.36× | |
| Creativity | OPEN | 0.54× | |
| Extroversion | THRILL | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Drill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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