WebMotors Audience in Brazil
WebMotors has an estimated audience of 11,920,510 people in Brazil. 29.4% are female, 70.6% are male, average age 40.6. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Real Madrid C.F., Betano, iCarros, João Fonseca, Sport Club Corinthians Paulista.
The average WebMotors fan in Brazil is 40.6 years old, more male, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Real Madrid C.F., Betano, iCarros, with strongest over-indexing on Real Madrid C.F. (1.67× the country average). Demographically, the WebMotors audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Website / Newspaper / Magazine
Audience demographics of WebMotors
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 40.6 |
| Estimated audience size | 11,920,510 |
Audience persona
The typical WebMotors fan in Brazil is more male, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Real Madrid C.F..
WebMotors fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~9M | 3.02× |
| Minas Gerais | ~2M | 1.54× |
| Rio de Janeiro | ~1.5M | 1.18× |
| Paraná | ~1M | 1.66× |
| Santa Catarina | ~1M | 2.1× |
| Rio Grande do Sul | ~1M | 1.45× |
| Goiás | ~600K | 1.27× |
| Bahia | ~500K | 0.7× |
| Federal District | ~400K | 1.96× |
| Pernambuco | ~300K | 0.63× |
| Mato Grosso do Sul | ~300K | 1.73× |
| Ceará | ~300K | 0.56× |
| Mato Grosso | ~300K | 1.23× |
| Espírito Santo | ~200K | 0.87× |
| Pará | ~200K | 0.48× |
| Maranhão | ~200K | 0.56× |
| Rio Grande do Norte | ~200K | 0.83× |
| Paraíba | ~100K | 0.56× |
| Piauí | ~90K | 0.56× |
| Alagoas | ~90K | 0.53× |
| Rondônia | ~70K | 0.72× |
| Amazonas | ~70K | 0.34× |
| Sergipe | ~70K | 0.56× |
| Tocantins | ~70K | 0.86× |
| Acre | ~20K | 0.46× |
| Amapá | ~20K | 0.41× |
| Roraima | ~10K | 0.44× |
Top brand affinities of WebMotors fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Madrid C.F. | 1.67× | Sports |
| Betano | 1.51× | Games |
| iCarros | 4.73× | Cars & Mobility |
| João Fonseca | 1.54× | Sports |
| Sport Club Corinthians Paulista | 1.51× | Sports |
| Neymar | 1.57× | Sports |
| Motor vehicle | 2.19× | Cars & Mobility |
| Paris Saint-Germain | 1.72× | Sports |
| Botafogo de Futebol e Regatas | 1.52× | Sports |
| Campeonato Brasileiro Série A | 1.72× | Sports |
| Volkswagen | 2.05× | Cars & Mobility |
| Honda | 1.88× | Cars & Mobility |
| Cristiano Ronaldo | 1.57× | Sports |
| Serie A | 1.75× | Sports |
| Fiat | 2.12× | Cars & Mobility |
| UEFA Champions League | 1.51× | Sports |
| CR Flamengo | 1.71× | Sports |
| Brazil national football team | 1.67× | Sports |
| Quatro Rodas | 3.15× | Cars & Mobility |
| Horses | 1.63× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.48 |
| Quality Awareness | PREMIUM | 1.33 |
| DIY Mentality | THRILL | 1.27 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Need for Security | CONSERVATISM | 1.2 |
| Travelling | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 90.8% |
| United States | 2.7% |
| Japan | 1.1% |
See WebMotors audiences in other countries
More Cars & Mobility audiences in Brazil
- Newslinq (40,892,749)
- Newswatch (Nigeria) (38,963,434)
- NewsIt (37,992,760)
- NewsNow (33,507,771)
- News-Times (Forest Grove) (32,206,509)
Frequently asked questions
How many fans does WebMotors have in Brazil?
WebMotors has an estimated audience of 11,920,510 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of WebMotors fans?
29.4% of WebMotors fans are female, 70.6% are male, with an average age of 40.6 years.
Which brands do WebMotors fans like most?
WebMotors fans show strongest brand affinity for Real Madrid C.F. (1.67×), Betano (1.51×), and iCarros (4.73×) over the country average.
Where do WebMotors fans live in Brazil?
WebMotors fans in Brazil are most concentrated in São Paulo (reach ~9M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do WebMotors fans also like?
Beyond WebMotors itself, the audience over-indexes on Betano (1.51×), iCarros (4.73×), João Fonseca (1.54×), and Sport Club Corinthians Paulista (1.51×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for WebMotors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.