A data profile of the people who buy, follow and care about WebMotors in Brazil — modelled from more than twelve digital signal sources. WebMotors has an estimated audience of 11,920,510 people in Brazil.
The average WebMotors fan in Brazil is 40.6 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Betano, Real Madrid C.F., João Fonseca, with strongest over-indexing on Betano (1.51× the country average).
Demographically, the WebMotors audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical WebMotors fan in Brazil is more male, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Betano.
The key figures that characterise the WebMotors profile in Brazil.
29.4% are female, 70.6% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 40.6 |
| Estimated audience size | 11,920,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 26% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide WebMotors audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 90.8% |
| United States | 2.7% |
| Japan | 1.1% |
Where the WebMotors audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~9M | 3.02× | |
| 02 | Santa Catarina | ~1M | 2.10× | |
| 03 | Federal District | ~400K | 1.96× | |
| 04 | Mato Grosso do Sul | ~300K | 1.73× | |
| 05 | Paraná | ~1M | 1.66× | |
| 06 | Minas Gerais | ~2M | 1.54× | |
| 07 | Rio Grande do Sul | ~1M | 1.45× | |
| 08 | Goiás | ~600K | 1.27× | |
| 09 | Mato Grosso | ~300K | 1.23× | |
| 10 | Rio de Janeiro | ~1.5M | 1.18× | |
| 11 | Espírito Santo | ~200K | 0.87× | |
| 12 | Tocantins | ~70K | 0.86× | |
| 13 | Rio Grande do Norte | ~200K | 0.83× | |
| 14 | Rondônia | ~70K | 0.72× | |
| 15 | Bahia | ~500K | 0.70× | |
| 16 | Pernambuco | ~300K | 0.63× | |
| 17 | Ceará | ~300K | 0.56× | |
| 18 | Maranhão | ~200K | 0.56× | |
| 19 | Paraíba | ~100K | 0.56× | |
| 20 | Piauí | ~90K | 0.56× | |
| 21 | Sergipe | ~70K | 0.56× | |
| 22 | Alagoas | ~90K | 0.53× | |
| 23 | Pará | ~200K | 0.48× | |
| 24 | Acre | ~20K | 0.46× | |
| 25 | Roraima | ~10K | 0.44× | |
| 26 | Amapá | ~20K | 0.41× | |
| 27 | Amazonas | ~70K | 0.34× |
The strongest cross-interests of the WebMotors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | iCarros | Cars & Mobility | 4.73× | ||
| 02 | Quatro Rodas | Cars & Mobility | 3.15× | ||
| 03 | Motor vehicle | Cars & Mobility | 2.19× | ||
| 04 | Fiat | Cars & Mobility | 2.12× | ||
| 05 | Volkswagen | Cars & Mobility | 2.05× | ||
| 06 | Honda | Cars & Mobility | 1.88× | ||
| 07 | Formula One | Sports | 1.81× | ||
| 08 | Serie A | Sports | 1.75× | ||
| 09 | Paris Saint-Germain | Sports | 1.72× | ||
| 10 | Campeonato Brasileiro Série A | Sports | 1.72× | ||
| 11 | CR Flamengo | Sports | 1.71× | ||
| 12 | Real Madrid C.F. | Sports | 1.67× | ||
| 13 | Brazil national football team | Sports | 1.67× | ||
| 14 | Neymar | Sports | 1.57× | ||
| 15 | Cristiano Ronaldo | Sports | 1.57× | ||
| 16 | João Fonseca | Sports | 1.54× | ||
| 17 | Botafogo de Futebol e Regatas | Sports | 1.52× | ||
| 18 | Betano | Games | 1.51× | ||
| 19 | Sport Club Corinthians Paulista | Sports | 1.51× | ||
| 20 | UEFA Champions League | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.48× | |
| Quality Awareness | PREMIUM | 1.33× | |
| DIY Mentality | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.75× | |
| Creativity | OPEN | 0.77× | |
| Tradition | CONSERVATISM | 0.78× |
WebMotors has an estimated audience of 11,920,510 people in Brazil, concentrated in São Paulo and Minas Gerais.
29.4% of WebMotors fans are female, 70.6% are male, with an average age of 40.6 years.
WebMotors fans show strongest brand affinity for Betano (1.51×), Real Madrid C.F. (1.67×), and João Fonseca (1.54×) over the country average.
WebMotors fans in Brazil are most concentrated in São Paulo (reach ~9M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond WebMotors itself, the audience over-indexes on Real Madrid C.F. (1.67×), João Fonseca (1.54×), iCarros (4.73×), and Sport Club Corinthians Paulista (1.51×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for WebMotors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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