A data profile of the people who buy, follow and care about Quatro Rodas in Brazil — modelled from more than twelve digital signal sources. Quatro Rodas has an estimated audience of 3,862,564 people in Brazil.
The average Quatro Rodas fan in Brazil is 43.6 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio Grande do Sul.
Top brand affinities include WebMotors, iCarros, Motor vehicle, with strongest over-indexing on WebMotors (3.44× the country average).
Demographically, the Quatro Rodas audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Quatro Rodas fan in Brazil is more male, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for WebMotors.
The key figures that characterise the Quatro Rodas profile in Brazil.
27.3% are female, 72.7% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 43.6 |
| Estimated audience size | 3,862,564 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Quatro Rodas audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 98.1% |
| Argentina | 0.8% |
| United States | 0.1% |
Where the Quatro Rodas audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~100K | 1.85× | |
| 02 | Paraíba | ~100K | 1.41× | |
| 03 | Alagoas | ~80K | 1.35× | |
| 04 | Santa Catarina | ~200K | 1.33× | |
| 05 | Rio Grande do Sul | ~300K | 1.32× | |
| 06 | Minas Gerais | ~500K | 1.17× | |
| 07 | Paraná | ~300K | 1.14× | |
| 08 | Acre | ~20K | 1.12× | |
| 09 | Tocantins | ~30K | 1.08× | |
| 10 | Espírito Santo | ~80K | 1.04× | |
| 11 | Goiás | ~200K | 1.03× | |
| 12 | Piauí | ~60K | 1.03× | |
| 13 | São Paulo | ~1M | 1.01× | |
| 14 | Mato Grosso | ~70K | 0.99× | |
| 15 | Bahia | ~300K | 0.98× | |
| 16 | Maranhão | ~90K | 0.97× | |
| 17 | Roraima | ~10K | 0.97× | |
| 18 | Mato Grosso do Sul | ~50K | 0.94× | |
| 19 | Rondônia | ~30K | 0.92× | |
| 20 | Rio Grande do Norte | ~60K | 0.90× | |
| 21 | Sergipe | ~40K | 0.88× | |
| 22 | Amapá | ~10K | 0.83× | |
| 23 | Pernambuco | ~100K | 0.78× | |
| 24 | Rio de Janeiro | ~300K | 0.77× | |
| 25 | Ceará | ~100K | 0.68× | |
| 26 | Pará | ~70K | 0.59× | |
| 27 | Amazonas | ~40K | 0.57× |
The strongest cross-interests of the Quatro Rodas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | iCarros | Cars & Mobility | 3.57× | ||
| 02 | WebMotors | Cars & Mobility | 3.44× | ||
| 03 | Michael B. Jordan | Movies & TV | 2.93× | ||
| 04 | Hyundai | Cars & Mobility | 2.43× | ||
| 05 | Fiat | Cars & Mobility | 2.29× | ||
| 06 | Hyundai HB20 | Cars & Mobility | 2.27× | ||
| 07 | Nissan | Cars & Mobility | 2.24× | ||
| 08 | Renault | Cars & Mobility | 2.23× | ||
| 09 | Tire | Cars & Mobility | 2.21× | ||
| 10 | Motor vehicle | Cars & Mobility | 2.15× | ||
| 11 | Volkswagen | Cars & Mobility | 2.11× | ||
| 12 | General Motors | Cars & Mobility | 2.11× | ||
| 13 | Toyota | Cars & Mobility | 2.09× | ||
| 14 | Wheel | Cars & Mobility | 2.07× | ||
| 15 | Car rentals | Cars & Mobility | 2.01× | ||
| 16 | Honda | Cars & Mobility | 1.95× | ||
| 17 | OLX | Shopping | 1.94× | ||
| 18 | SUVs | Cars & Mobility | 1.63× | ||
| 19 | Motorcycles | Cars & Mobility | 1.60× | ||
| 20 | Formula One | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.36× | |
| Luxury Orientation | PREMIUM | 1.29× | |
| DIY Mentality | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.84× | |
| Creativity | OPEN | 0.85× | |
| Mindfulness | BALANCE | 0.87× |
Quatro Rodas has an estimated audience of 3,862,564 people in Brazil, concentrated in São Paulo and Minas Gerais.
27.3% of Quatro Rodas fans are female, 72.7% are male, with an average age of 43.6 years.
Quatro Rodas fans show strongest brand affinity for WebMotors (3.44×), iCarros (3.57×), and Motor vehicle (2.15×) over the country average.
Quatro Rodas fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Rio Grande do Sul (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Quatro Rodas itself, the audience over-indexes on iCarros (3.57×), Motor vehicle (2.15×), Volkswagen (2.11×), and Honda (1.95×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Quatro Rodas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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