A data profile of the people who buy, follow and care about Michael B. Jordan in Brazil — modelled from more than twelve digital signal sources. Michael B. Jordan has an estimated audience of 4,032,793 people in Brazil.
The average Michael B. Jordan fan in Brazil is 36.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Chadwick Boseman, Tessa Thompson, Angela Bassett, with strongest over-indexing on Chadwick Boseman (73.56× the country average).
Demographically, the Michael B. Jordan audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Michael B. Jordan fan in Brazil is more female, around 36.0 years old, with strong Spirituality tendencies and a notable affinity for Chadwick Boseman.
The key figures that characterise the Michael B. Jordan profile in Brazil.
56.1% are female, 43.9% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 36.0 |
| Estimated audience size | 4,032,793 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 14% | |
| 50+ | 14% |
of the worldwide Michael B. Jordan audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 37.1% |
| Brazil | 11.7% |
| United Kingdom | 5.7% |
Where the Michael B. Jordan audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~1.5M | 1.32× | |
| 02 | Rio de Janeiro | ~500K | 1.32× | |
| 03 | Federal District | ~100K | 1.31× | |
| 04 | Rio Grande do Sul | ~300K | 1.25× | |
| 05 | Minas Gerais | ~500K | 1.21× | |
| 06 | Goiás | ~200K | 1.08× | |
| 07 | Pernambuco | ~200K | 1.06× | |
| 08 | Mato Grosso do Sul | ~70K | 1.05× | |
| 09 | Sergipe | ~50K | 1.05× | |
| 10 | Bahia | ~300K | 1.04× | |
| 11 | Paraná | ~300K | 1.04× | |
| 12 | Espírito Santo | ~90K | 0.98× | |
| 13 | Roraima | ~10K | 0.98× | |
| 14 | Santa Catarina | ~200K | 0.97× | |
| 15 | Amapá | ~10K | 0.96× | |
| 16 | Alagoas | ~60K | 0.93× | |
| 17 | Amazonas | ~70K | 0.91× | |
| 18 | Ceará | ~200K | 0.89× | |
| 19 | Paraíba | ~80K | 0.89× | |
| 20 | Maranhão | ~100K | 0.88× | |
| 21 | Mato Grosso | ~70K | 0.88× | |
| 22 | Piauí | ~50K | 0.88× | |
| 23 | Pará | ~100K | 0.86× | |
| 24 | Rondônia | ~30K | 0.86× | |
| 25 | Acre | ~10K | 0.86× | |
| 26 | Rio Grande do Norte | ~60K | 0.83× | |
| 27 | Tocantins | ~20K | 0.81× |
The strongest cross-interests of the Michael B. Jordan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Izabela Vidovic | Movies & TV | 153.85× | ||
| 02 | Homefront (video game) | Games | 153.85× | ||
| 03 | Escape Plan (film) | Movies & TV | 131.60× | ||
| 04 | Angela Bassett | Movies & TV | 86.95× | ||
| 05 | Ryan Coogler | Music & Radio | 85.54× | ||
| 06 | Degrassi: Next Generation | Movies & TV | 81.36× | ||
| 07 | Tessa Thompson | Movies & TV | 77.66× | ||
| 08 | DC Universe Animated Original Movies | Movies & TV | 73.72× | ||
| 09 | Chadwick Boseman | Movies & TV | 73.56× | ||
| 10 | Martin Freeman | Movies & TV | 60.48× | ||
| 11 | Simone Biles | Sports | 40.20× | ||
| 12 | Lupita Nyongo | Movies & TV | 27.60× | ||
| 13 | Rambo (film series) | Movies & TV | 24.34× | ||
| 14 | Forest Whitaker | Movies & TV | 24.15× | ||
| 15 | Creed (band) | Music & Radio | 20.69× | ||
| 16 | Jason Statham | Movies & TV | 12.22× | ||
| 17 | Sylvester Stallone | Movies & TV | 8.45× | ||
| 18 | Superhero film | Movies & TV | 7.80× | ||
| 19 | Superhero | Movies & TV | 7.21× | ||
| 20 | Superman | Movies & TV | 2.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.24× | |
| Community Orientation | OPEN | 1.23× | |
| Urban Lifestyle | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.90× | |
| Design Affinity | PREMIUM | 0.90× | |
| Travelling | THRILL | 0.94× |
Michael B. Jordan has an estimated audience of 4,032,793 people in Brazil, concentrated in São Paulo and Minas Gerais.
56.1% of Michael B. Jordan fans are female, 43.9% are male, with an average age of 36.0 years.
Michael B. Jordan fans show strongest brand affinity for Chadwick Boseman (73.56×), Tessa Thompson (77.66×), and Angela Bassett (86.95×) over the country average.
Michael B. Jordan fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Michael B. Jordan itself, the audience over-indexes on Tessa Thompson (77.66×), Angela Bassett (86.95×), Izabela Vidovic (153.85×), and Ryan Coogler (85.54×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Michael B. Jordan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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