Black Panther (film) Audience in United States

Black Panther (film) logo

Black Panther (film) has an estimated audience of 4,673,272 people in United States. 41.9% are female, 58.1% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Peacemaker, Euphoria, Superman, Resistance (series), Paula Patton.

The average Black Panther (film) fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Peacemaker, Euphoria, Superman, with strongest over-indexing on Peacemaker (12.19× the country average). Demographically, the Black Panther (film) audience skews more male with an average age of 40.9, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Black Panther (film) fans

Demographic split for Black Panther (film) audience in United States
MetricValue
Female41.9%
Male58.1%
Average age40.9
Estimated audience size4,673,272

Audience persona

The typical Black Panther (film) fan in United States is more male, around 40.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Peacemaker.

Top regions in United States

Top regions ranked by reach for Black Panther (film) in United States
RegionReachAffinity
California597,4751.16×
Texas507,8941.26×
Florida372,9961.18×
New York276,1701.06×
Georgia205,6451.43×
North Carolina171,7261.22×
Illinois168,4711.08×
Pennsylvania161,7611.03×
Ohio149,8161.04×
Michigan135,4981.11×
Virginia126,4961.11×
New Jersey122,6781.03×
Tennessee108,2311.15×
Maryland101,1631.26×
Arizona98,6091.03×
Washington95,8701.02×
Indiana89,7411.05×
South Carolina83,2691.18×
Missouri83,0741.1×
Massachusetts82,6490.9×
Louisiana82,3271.37×
Alabama78,9491.21×
Colorado68,4610.93×
Kentucky62,7681.07×
Wisconsin60,4140.86×
Oklahoma58,8651.13×
Minnesota56,9780.85×
Mississippi52,1841.36×
Nevada49,4461.09×
Oregon48,7170.91×
Connecticut47,0901×
Arkansas43,3191.13×
Utah40,0990.96×
Kansas35,4500.96×
Iowa32,7350.85×
New Mexico22,6730.97×
Nebraska20,9470.89×
West Virginia19,4330.89×
Idaho18,5410.79×
Hawaii17,1380.85×
Washington, District of Columbia14,8361.06×
New Hampshire12,9790.7×
Rhode Island12,5450.84×
Delaware12,2100.95×
Maine11,7390.7×
Montana8,9510.69×
South Dakota7,9870.74×
Alaska7,7330.77×
North Dakota7,0500.73×
Vermont5,3430.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black Panther (film) audience
BrandAffinityCategory
Peacemaker12.19×Movies & TV
Euphoria6.53×Movies & TV
Superman4.86×Movies & TV
Resistance (series)21.81×Games
Paula Patton34.44×Movies & TV
Maya Rudolph26.19×Movies & TV
Salma Hayek15.39×Movies & TV
Forest Whitaker29.12×Movies & TV
Terrence Howard33.01×Movies & TV
Megamind21.73×Movies & TV
Penélope Cruz29×Movies & TV
Queen Latifah22.6×Music & Radio
Avengers (band)24.41×Music & Radio
Sneaky Pete31.98×Movies & TV
Invincible (2006 film)15.25×Movies & TV
Denzel Washington14.07×Movies & TV
Diddy9.08×Music & Radio
Rashida Jones23.03×Movies & TV
Don Cheadle30.88×Movies & TV
Wilmer Valderrama29.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black Panther (film) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.99
PatriotismCONSERVATISM1.87
Early Adopter MentalityPOWER1.57
Career OrientationPOWER1.42
Social Media UsageJOY1.39
Luxury OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Black Panther (film)
CountryShare
United States36.9%
India9.0%
Germany7.0%

See Black Panther (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Black Panther (film) have in United States?

Black Panther (film) has an estimated audience of 4,673,272 people in United States, concentrated in California and Texas.

What is the gender split and age of Black Panther (film) fans?

41.9% of Black Panther (film) fans are female, 58.1% are male, with an average age of 40.9 years.

Which brands do Black Panther (film) fans like most?

Black Panther (film) fans show strongest brand affinity for Peacemaker (12.19×), Euphoria (6.53×), and Superman (4.86×) over the country average.

Where do Black Panther (film) fans live in United States?

Black Panther (film) fans in United States are most concentrated in California (reach 597,475), Texas (reach 507,894), and Florida (reach 372,996). These three regions account for the largest share of the active audience.

What other brands do Black Panther (film) fans also like?

Beyond Black Panther (film) itself, the audience over-indexes on Euphoria (6.53×), Superman (4.86×), Resistance (series) (21.81×), and Paula Patton (34.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Panther (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.