Rascasse Audience Intelligence

Black Panther (film) Audience in United States

A data profile of the people who buy, follow and care about Black Panther (film) in United States — modelled from more than twelve digital signal sources. Black Panther (film) has an estimated audience of 4,517,950 people in United States.

#243among Movie / TV Show / Series in United States#773in Movies & TV

The average Black Panther (film) fan in United States is 40.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peacemaker, Resistance (series), Superman, with strongest over-indexing on Peacemaker (12.19× the country average).

Demographically, the Black Panther (film) audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black Panther (film) fan in United States is more male, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Peacemaker.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black Panther (film) profile in United States.

Audience size
4.5M
in United States
Gender
41.9%♀
58.1% male
Age
40.9
average years
Country rank
#7281
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black Panther (film) viewers

41.9% are female, 58.1% are male, average age 40.9.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Black Panther (film) audience in United States
MetricValue
Female41.9%
Male58.1%
Average age40.9
Estimated audience size4,517,950
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Black Panther (film) audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3923%
40-4922%
50+22%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Black Panther (film) audience comes from United States.

Worldwide audience distribution share by country for Black Panther (film)
CountryShare
United States37.1%
India9.3%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black Panther (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Black Panther (film) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~50K1.42×
02Georgia~200K1.39×
03Louisiana~80K1.36×
04Alabama~80K1.24×
05Texas~500K1.22×
06Maryland~100K1.22×
07South Carolina~80K1.19×
08Arkansas~40K1.16×
09North Carolina~200K1.15×
10Oklahoma~60K1.15×
11Florida~400K1.12×
12California~600K1.11×
13Tennessee~100K1.11×
14Virginia~100K1.08×
15Kentucky~60K1.08×
16Michigan~100K1.07×
17Missouri~80K1.07×
18Washington, District of Columbia~10K1.06×
19Illinois~200K1.05×
20Indiana~90K1.05×
21Nevada~50K1.05×
22Arizona~100K1.03×
23Pennsylvania~200K1.02×
24Ohio~100K1.01×
25New Mexico~20K1.01×
26New York~300K1.00×
27New Jersey~100K1.00×
28Connecticut~50K0.99×
29Kansas~40K0.99×
30Delaware~10K0.99×
31Washington~90K0.98×
32Utah~40K0.95×
33West Virginia~20K0.94×
34Nebraska~20K0.92×
35Colorado~70K0.90×
36Oregon~50K0.90×
37Massachusetts~80K0.88×
38Minnesota~60K0.88×
39Hawaii~20K0.87×
40Wisconsin~60K0.86×
41Rhode Island~10K0.86×
42Iowa~30K0.85×
43Alaska~8K0.85×
44Idaho~20K0.83×
45North Dakota~8K0.82×
46South Dakota~9K0.80×
47Maine~10K0.74×
48Montana~10K0.74×
49Vermont~6K0.74×
50New Hampshire~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Black Panther (film), United States
0.73×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black Panther (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black Panther (film) audience
#·InterestCategoryAffinity×
01Paula PattonMovies & TV34.44×
02Terrence HowardMovies & TV33.01×
03Sneaky PeteMovies & TV31.98×
04Don CheadleMovies & TV30.88×
05Wilmer ValderramaMovies & TV29.97×
06Forest WhitakerMovies & TV29.12×
07Maya RudolphMovies & TV26.19×
08Avengers (band)Music & Radio24.41×
09Queen LatifahMusic & Radio22.60×
10Resistance (series)Games21.81×
11MegamindMovies & TV21.73×
12Regina KingMovies & TV21.71×
13America FerreraMovies & TV21.10×
14Salma HayekMovies & TV15.39×
15Invincible (2006 film)Movies & TV15.25×
16Denzel WashingtonMovies & TV14.07×
17Will SmithMovies & TV12.41×
18PeacemakerMovies & TV12.19×
19ZendayaMovies & TV10.74×
20SupermanMovies & TV4.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black Panther (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black Panther (film) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.40×
IndividualismJOY1.36×
Social Media UsageJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black Panther (film) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.00×
Pet OwnershipJOY1.04×
Design AffinityPREMIUM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black Panther (film) have in United States?

Black Panther (film) has an estimated audience of 4,517,950 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Black Panther (film) viewers?

41.9% of Black Panther (film) fans are female, 58.1% are male, with an average age of 40.9 years.

03

Which brands do Black Panther (film) fans like most?

Black Panther (film) fans show strongest brand affinity for Peacemaker (12.19×), Resistance (series) (21.81×), and Superman (4.86×) over the country average.

04

Where do Black Panther (film) fans live in United States?

Black Panther (film) fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Black Panther (film) fans also like?

Beyond Black Panther (film) itself, the audience over-indexes on Resistance (series) (21.81×), Superman (4.86×), Maya Rudolph (26.19×), and Paula Patton (34.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Black Panther (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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