Rascasse Audience Intelligence

Black Panther (film) Viewer Demographics in United States

Black Panther (film) has an estimated audience of 4.9M people in United States.

#239among movies & series in United States#730in Movies & TV

The average Black Panther (film) fan in United States is 41.6 years old, more male, and lives primarily in California.

Interest is seasonal: October, November and December account for 39% of the year's searches, June is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Paula Patton, Terrence Howard, Don Cheadle, with strongest over-indexing on Paula Patton (34.44× the country average).

Demographically, the Black Panther (film) audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

The typical Black Panther (film) fan in United States is more male, around 41.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Paula Patton.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.9M
in United States
Gender
41.9%♀
58.1% male
Age
41.6
average years
Country rank
#6889
among all objects in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Black Panther (film) viewers

41.9% are female, 58.1% are male, average age 41.6.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Black Panther (film) audience in United States
MetricValue
Female41.9%
Male58.1%
Average age41.6
Estimated audience size4.9M
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Black Panther (film) audience in United States
Age bracketShare%
16-2414%
25-3420%
35-4423%
45-5422%
55+22%
Fig. 04

Worldwide distribution

30.7%

of the worldwide Black Panther (film) audience comes from United States.

Worldwide audience distribution share by country for Black Panther (film)
CountryShare
United States30.7%
India7.8%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Black Panther (film) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K1.42×
02Georgia~200K1.39×
03Louisiana~90K1.36×
04Alabama~90K1.24×
05Texas~400K1.22×
06Maryland~100K1.22×
07South Carolina~100K1.19×
08Arkansas~50K1.16×
09North Carolina~200K1.15×
10Oklahoma~70K1.15×
11Florida~400K1.12×
12California~600K1.11×
13Tennessee~100K1.11×
14Virginia~100K1.08×
15Kentucky~70K1.08×
16Michigan~200K1.07×
17Missouri~100K1.07×
18Washington, District of Columbia~10K1.06×
19Illinois~200K1.05×
20Indiana~100K1.05×
21Nevada~50K1.05×
22Arizona~100K1.03×
23Pennsylvania~200K1.02×
24Ohio~200K1.01×
25New Mexico~30K1.01×
26New York~300K1.00×
27New Jersey~100K1.00×
28Connecticut~50K0.99×
29Kansas~40K0.99×
30Delaware~10K0.99×
31Washington~100K0.98×
32Utah~50K0.95×
33West Virginia~20K0.94×
34Nebraska~30K0.92×
35Colorado~80K0.90×
36Oregon~60K0.90×
37Massachusetts~90K0.88×
38Minnesota~70K0.88×
39Hawaii~20K0.87×
40Wisconsin~70K0.86×
41Rhode Island~10K0.86×
42Iowa~40K0.85×
43Alaska~9K0.85×
44Idaho~20K0.83×
45North Dakota~9K0.82×
46South Dakota~10K0.80×
47Maine~10K0.74×
48Montana~10K0.74×
49Vermont~7K0.74×
50New Hampshire~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Black Panther (film), United States
0.73×1.00×1.42×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Black Panther (film) audience vs. the country average
#·InterestCategoryAffinity×
01Paula PattonMovies & TV34.44×
02Terrence HowardMovies & TV33.01×
03Don CheadleMovies & TV30.88×
04Wilmer ValderramaMovies & TV29.97×
05Forest WhitakerMovies & TV29.12×
06Penélope CruzMovies & TV29.00×
07Maya RudolphMovies & TV26.19×
08X-Men (TV series)Movies & TV24.69×
09Avengers (band)Music & Radio24.41×
10Queen LatifahMusic & Radio22.60×
11Resistance (series)Games21.81×
12MegamindMovies & TV21.73×
13Regina KingMovies & TV21.71×
14Salma HayekMovies & TV15.39×
15Invincible (2006 film)Movies & TV15.25×
16Denzel WashingtonMovies & TV14.07×
17Morgan FreemanMovies & TV13.62×
18Will SmithMovies & TV12.41×
19PeacemakerMovies & TV12.19×
20ZendayaMovies & TV10.74×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Black Panther (film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Black Panther (film) audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.40×
IndividualismJOY1.36×
Social Media UsageJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Black Panther (film) audience vs. the country average · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.00×
Pet OwnershipJOY1.04×
Design AffinityPREMIUM1.05×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Black Panther (film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/black-panther-film-162079” · Methodology