Will Smith Audience in United States

Will Smith logo

Will Smith has an estimated audience of 7,909,579 people in United States. 58.9% are female, 41.1% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Randy Quaid, Outdoor recreation, Comedy movies, Video games, Judd Hirsch.

The average Will Smith fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Randy Quaid, Outdoor recreation, Comedy movies, with strongest over-indexing on Randy Quaid (14.6× the country average). Demographically, the Will Smith audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Will Smith fans

Demographic split for Will Smith audience in United States
MetricValue
Female58.9%
Male41.1%
Average age34.8
Estimated audience size7,909,579

Audience persona

The typical Will Smith fan in United States is more female, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for Randy Quaid.

Top regions in United States

Top regions ranked by reach for Will Smith in United States
RegionReachAffinity
California955,0721.1×
Texas832,4971.22×
Florida629,6391.18×
New York445,3231.01×
Georgia328,9851.35×
Pennsylvania285,2561.07×
Illinois282,6511.07×
North Carolina278,7221.17×
Ohio256,2981.05×
Michigan227,4691.1×
New Jersey208,9971.04×
Virginia203,1921.05×
Tennessee186,2931.17×
Maryland168,2821.24×
Indiana155,9431.08×
Arizona155,1010.96×
Washington149,3900.94×
Missouri141,1291.11×
Massachusetts139,8310.9×
South Carolina135,4701.14×
Louisiana130,9091.28×
Alabama117,5821.06×
Colorado113,1790.91×
Wisconsin109,2250.92×
Kentucky108,1101.09×
Oklahoma102,5761.17×
Minnesota100,2040.88×
Mississippi89,7361.38×
Oregon85,4450.94×
Nevada84,7071.11×
Connecticut76,8520.97×
Arkansas76,4961.17×
Utah66,4830.94×
Kansas62,7861.01×
Iowa57,9890.89×
New Mexico40,7801.03×
Nebraska36,4390.92×
Idaho35,5350.9×
West Virginia33,0660.9×
Hawaii29,4740.87×
New Hampshire23,2580.75×
Maine22,4450.79×
Delaware22,0001.01×
Washington, District of Columbia21,3380.9×
Rhode Island20,2580.8×
Montana17,1390.78×
South Dakota13,7710.75×
North Dakota12,2520.75×
Alaska12,1180.72×
Wyoming9,5720.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Will Smith audience
BrandAffinityCategory
Randy Quaid14.6×Movies & TV
Outdoor recreation1.52×Sports
Comedy movies1.67×Movies & TV
Video games1.56×Games
Judd Hirsch17.61×Movies & TV
Hip hop music1.57×Music & Radio
Batman2.2×Movies & TV
Adventure1.61×Travel & Leisure
Peacemaker1.56×Movies & TV
DirecTV1.8×Movies & TV
Christina Ricci4.74×Movies & TV
Philadelphia 76ers3.47×Sports
Scooby-Doo2.03×Movies & TV
Tommy Lee Jones5.52×Movies & TV
Bad Boys II5×Movies & TV
Ana de Armas2.58×Movies & TV
Walt Disney World1.54×Travel & Leisure
Jesse Jackson3.63×Politics & Society
Raven (comics)2.44×Literature
Margot Robbie3.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Will Smith audience
TraitClusterScore
ExtroversionTHRILL1.32
Early Adopter MentalityPOWER1.15
Social Media UsageJOY1.02
Convenience OrientationPREMIUM1.02
LGBTQ+ IdentityOPEN1.01
MindfulnessBALANCE1

Worldwide distribution

Worldwide audience distribution share by country for Will Smith
CountryShare
United States29.0%
Brazil5.5%
Germany4.9%

See Will Smith audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Will Smith have in United States?

Will Smith has an estimated audience of 7,909,579 people in United States, concentrated in California and Texas.

What is the gender split and age of Will Smith fans?

58.9% of Will Smith fans are female, 41.1% are male, with an average age of 34.8 years.

Which brands do Will Smith fans like most?

Will Smith fans show strongest brand affinity for Randy Quaid (14.6×), Outdoor recreation (1.52×), and Comedy movies (1.67×) over the country average.

Where do Will Smith fans live in United States?

Will Smith fans in United States are most concentrated in California (reach 955,072), Texas (reach 832,497), and Florida (reach 629,639). These three regions account for the largest share of the active audience.

What other brands do Will Smith fans also like?

Beyond Will Smith itself, the audience over-indexes on Outdoor recreation (1.52×), Comedy movies (1.67×), Video games (1.56×), and Judd Hirsch (17.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Will Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.