Rascasse Audience Intelligence

Will Smith Audience in United States

A data profile of the people who buy, follow and care about Will Smith in United States — modelled from more than twelve digital signal sources. Will Smith has an estimated audience of 12,421,957 people in United States.

#30among Actor Actress or TV Star in United States#114among Person in United States#197in Movies & TV

The average Will Smith fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Randy Quaid, Outdoor recreation, Comedy movies, with strongest over-indexing on Randy Quaid (14.6× the country average).

Demographically, the Will Smith audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Need for Security, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Will Smith fan in United States is more female, around 34.8 years old, with strong Need for Security tendencies and a notable affinity for Randy Quaid.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Will Smith profile in United States.

Audience size
12.4M
in United States
Gender
58.9%♀
41.1% male
Age
34.8
average years
Country rank
#2869
Person in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Will Smith fans

58.9% are female, 41.1% are male, average age 34.8.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Will Smith audience in United States
MetricValue
Female58.9%
Male41.1%
Average age34.8
Estimated audience size12,421,957
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Will Smith audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

34.8%

of the worldwide Will Smith audience comes from United States.

Worldwide audience distribution share by country for Will Smith
CountryShare
United States34.8%
Germany6.0%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Will Smith audience in United States is strongest.

Fig. 05

Top regions by affinity

Will Smith fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~90K1.34×
02Georgia~300K1.27×
03Louisiana~100K1.25×
04Maryland~200K1.20×
05Arkansas~80K1.16×
06Oklahoma~100K1.14×
07Texas~800K1.13×
08Alabama~100K1.12×
09North Carolina~300K1.11×
10Tennessee~200K1.11×
11South Carolina~100K1.11×
12Florida~600K1.10×
13Missouri~100K1.10×
14Nevada~80K1.09×
15Kentucky~100K1.08×
16Pennsylvania~300K1.07×
17Michigan~200K1.07×
18California~900K1.06×
19Delaware~20K1.06×
20Indiana~100K1.04×
21Ohio~300K1.03×
22New Mexico~40K1.03×
23Kansas~60K1.02×
24Illinois~300K1.01×
25Virginia~200K1.00×
26New Jersey~200K0.99×
27Arizona~200K0.99×
28New York~400K0.96×
29Utah~70K0.96×
30Connecticut~80K0.95×
31Idaho~40K0.95×
32West Virginia~40K0.95×
33Oregon~90K0.94×
34Nebraska~40K0.94×
35Washington~100K0.93×
36Iowa~60K0.93×
37Wisconsin~100K0.92×
38Massachusetts~100K0.91×
39Colorado~100K0.90×
40Washington, District of Columbia~20K0.89×
41Wyoming~10K0.89×
42Montana~20K0.88×
43Alaska~10K0.88×
44Minnesota~100K0.87×
45Hawaii~30K0.87×
46North Dakota~10K0.85×
47Rhode Island~20K0.84×
48Maine~20K0.83×
49South Dakota~20K0.83×
50New Hampshire~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Will Smith, United States
0.81×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Will Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Will Smith audience
#·InterestCategoryAffinity×
01Judd HirschMovies & TV17.61×
02Randy QuaidMovies & TV14.60×
03Tommy Lee JonesMovies & TV5.52×
04Bad Boys IIMovies & TV5.00×
05Christina RicciMovies & TV4.74×
06Jaden SmithMovies & TV4.52×
07Jesse JacksonPolitics & Society3.63×
08Philadelphia 76ersSports3.47×
09Margot RobbieMovies & TV3.08×
10BatmanMovies & TV2.20×
11Scooby-DooMovies & TV2.03×
12Madea's Class ReunionMovies & TV1.83×
13DirecTVMovies & TV1.80×
14Comedy moviesMovies & TV1.67×
15AdventureTravel & Leisure1.61×
16Hip hop musicMusic & Radio1.57×
17Video gamesGames1.56×
18PeacemakerMovies & TV1.56×
19Walt Disney WorldTravel & Leisure1.54×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Will Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Will Smith audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.09×
Social Media UsageJOY1.08×
Pet OwnershipJOY1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Will Smith audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
Design AffinityPREMIUM0.78×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Will Smith have in United States?

Will Smith has an estimated audience of 12,421,957 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Will Smith fans?

58.9% of Will Smith fans are female, 41.1% are male, with an average age of 34.8 years.

03

Which brands do Will Smith fans like most?

Will Smith fans show strongest brand affinity for Randy Quaid (14.6×), Outdoor recreation (1.52×), and Comedy movies (1.67×) over the country average.

04

Where do Will Smith fans live in United States?

Will Smith fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Will Smith fans also like?

Beyond Will Smith itself, the audience over-indexes on Outdoor recreation (1.52×), Comedy movies (1.67×), Judd Hirsch (17.61×), and Video games (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Will Smith audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Will Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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