Rascasse Audience Intelligence

Philadelphia 76ers Audience in United States

A data profile of the people who buy, follow and care about Philadelphia 76ers in United States — modelled from more than twelve digital signal sources. Philadelphia 76ers has an estimated audience of 12,512,841 people in United States.

#32among Basketball in United States#56among Team in United States#211in Sports

The average Philadelphia 76ers fan in United States is 29.3 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Florida, New Jersey.

Top brand affinities include Luka Dončić, Jayson Tatum, Joel Embiid, with strongest over-indexing on Luka Dončić (12.94× the country average).

Demographically, the Philadelphia 76ers audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Philadelphia 76ers fan in United States is more male, around 29.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Luka Dončić.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philadelphia 76ers profile in United States.

Audience size
12.5M
in United States
Gender
40.1%♀
59.9% male
Age
29.3
average years
Country rank
#2853
Team in United States
Fig. 01

Search interest · 12-month trend

+312%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Philadelphia 76ers fans

40.1% are female, 59.9% are male, average age 29.3.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Philadelphia 76ers audience in United States
MetricValue
Female40.1%
Male59.9%
Average age29.3
Estimated audience size12,512,841
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Philadelphia 76ers audience in United States
Age bracketShare%
16-1951%
20-2920%
30-3913%
40-4910%
50+7%
Fig. 04

Worldwide distribution

61.8%

of the worldwide Philadelphia 76ers audience comes from United States.

Worldwide audience distribution share by country for Philadelphia 76ers
CountryShare
United States61.8%
Brazil7.0%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philadelphia 76ers audience in United States is strongest.

Fig. 05

Top regions by affinity

Philadelphia 76ers fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~2.5M6.04×
02Delaware~200K5.65×
03New Jersey~900K2.84×
04Florida~1M1.28×
05Maryland~200K1.20×
06South Carolina~200K1.20×
07Mississippi~100K1.20×
08North Carolina~400K1.17×
09Georgia~400K1.15×
10New York~700K1.09×
11Virginia~300K1.02×
12Massachusetts~200K1.02×
13Alabama~200K1.00×
14Ohio~400K0.99×
15Louisiana~200K0.99×
16Washington, District of Columbia~40K0.98×
17Connecticut~100K0.97×
18Rhode Island~30K0.91×
19Maine~40K0.89×
20New Hampshire~40K0.87×
21Indiana~200K0.84×
22Hawaii~40K0.83×
23Illinois~300K0.80×
24Nevada~90K0.80×
25Vermont~20K0.80×
26Michigan~200K0.79×
27Tennessee~200K0.78×
28Arkansas~80K0.76×
29Arizona~200K0.75×
30Oklahoma~100K0.73×
31Wisconsin~100K0.67×
32West Virginia~40K0.66×
33Texas~700K0.64×
34Kentucky~100K0.64×
35California~800K0.62×
36Colorado~100K0.61×
37Iowa~60K0.59×
38Missouri~100K0.55×
39Kansas~50K0.54×
40New Mexico~30K0.54×
41South Dakota~10K0.54×
42Alaska~10K0.54×
43North Dakota~10K0.52×
44Minnesota~90K0.51×
45Nebraska~30K0.51×
46Montana~20K0.50×
47Oregon~60K0.45×
48Utah~50K0.42×
49Washington~100K0.40×
50Idaho~20K0.36×
Fig. 06

Affinity by region

Affinity by region — Philadelphia 76ers, United States
0.36×1.00×6.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philadelphia 76ers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philadelphia 76ers audience
#·InterestCategoryAffinity×
01Ben SimmonsSports15.50×
02Joel EmbiidSports15.47×
03Jayson TatumSports14.66×
04Christopher NolanMovies & TV14.15×
05Luka DončićSports12.94×
06Jaden SmithMovies & TV9.01×
07Memphis GrizzliesSports8.49×
08Chris PaulSports7.78×
09Klay ThompsonSports7.45×
10Giannis AntetokounmpoSports6.86×
11New Orleans PelicansSports6.83×
12Minnesota TimberwolvesSports6.78×
13Anthony Davis (basketball)Sports6.67×
14Phoenix SunsSports6.47×
15Los Angeles ClippersSports6.04×
16Victor WembanyamaSports5.88×
17Carmelo AnthonySports5.84×
18New York KnicksSports5.21×
19Houston RocketsSports5.07×
20WNBASports4.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philadelphia 76ers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philadelphia 76ers audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.28×
Risk AppetiteTHRILL1.18×
Social Media UsageJOY1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philadelphia 76ers audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.63×
TraditionCONSERVATISM0.64×
PatriotismCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Philadelphia 76ers have in United States?

Philadelphia 76ers has an estimated audience of 12,512,841 people in United States, concentrated in Pennsylvania and Florida.

02

What is the gender split and age of Philadelphia 76ers fans?

40.1% of Philadelphia 76ers fans are female, 59.9% are male, with an average age of 29.3 years.

03

Which brands do Philadelphia 76ers fans like most?

Philadelphia 76ers fans show strongest brand affinity for Luka Dončić (12.94×), Jayson Tatum (14.66×), and Joel Embiid (15.47×) over the country average.

04

Where do Philadelphia 76ers fans live in United States?

Philadelphia 76ers fans in United States are most concentrated in Pennsylvania (reach ~2.5M), Florida (reach ~1M), and New Jersey (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Philadelphia 76ers fans also like?

Beyond Philadelphia 76ers itself, the audience over-indexes on Jayson Tatum (14.66×), Joel Embiid (15.47×), Christopher Nolan (14.15×), and Giannis Antetokounmpo (6.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Philadelphia 76ers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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