Philadelphia 76ers Audience in United States

Philadelphia 76ers logo

Philadelphia 76ers has an estimated audience of 12,031,665 people in United States. 40.1% are female, 59.9% are male, average age 29.3. Top regions: Pennsylvania, Florida, New Jersey. Top brand affinities: Jayson Tatum, Luka Dončić, Christopher Nolan, Minnesota Timberwolves, Joel Embiid.

The average Philadelphia 76ers fan in United States is 29.3 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Florida, New Jersey. Top brand affinities include Jayson Tatum, Luka Dončić, Christopher Nolan, with strongest over-indexing on Jayson Tatum (14.66× the country average). Demographically, the Philadelphia 76ers audience skews more male with an average age of 29.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Philadelphia 76ers fans

Demographic split for Philadelphia 76ers audience in United States
MetricValue
Female40.1%
Male59.9%
Average age29.3
Estimated audience size12,031,665

Audience persona

The typical Philadelphia 76ers fan in United States is more male, around 29.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jayson Tatum.

Top regions in United States

Top regions ranked by reach for Philadelphia 76ers in United States
RegionReachAffinity
Pennsylvania2,634,4206.5×
Florida1,027,1971.26×
New Jersey938,3043.07×
California891,9940.67×
New York786,3821.17×
Texas665,7160.64×
North Carolina395,0631.09×
Georgia376,9461.02×
Ohio370,6731×
Illinois333,3600.83×
Virginia314,1851.07×
Maryland259,4561.25×
Massachusetts237,9151×
Michigan222,7400.71×
South Carolina211,4171.17×
Indiana205,0060.93×
Arizona195,9790.8×
Tennessee187,5040.78×
Delaware185,7865.6×
Alabama168,2871×
Louisiana160,8211.04×
Wisconsin126,0770.7×
Colorado116,2060.61×
Connecticut114,2260.95×
Mississippi110,1781.11×
Missouri98,8850.51×
Kentucky94,5210.63×
Nevada92,3100.79×
Oklahoma86,4600.65×
Washington84,4390.35×
Minnesota82,7510.48×
Arkansas70,5040.71×
Oregon60,0200.44×
Iowa56,6710.57×
Kansas49,9490.53×
Hawaii45,1530.87×
Utah44,6660.41×
Washington, District of Columbia37,7251.04×
New Hampshire37,7230.8×
Maine34,3470.8×
Rhode Island33,5610.88×
West Virginia33,1770.59×
New Mexico29,0510.48×
Nebraska28,6100.47×
Idaho16,3730.27×
Vermont14,7480.7×
Montana14,0560.42×
South Dakota12,4580.45×
Alaska11,2640.44×
North Dakota10,8790.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philadelphia 76ers audience
BrandAffinityCategory
Jayson Tatum14.66×Sports
Luka Dončić12.94×Sports
Christopher Nolan14.15×Movies & TV
Minnesota Timberwolves6.78×Sports
Joel Embiid15.47×Sports
Phoenix Suns6.47×Sports
Memphis Grizzlies8.49×Sports
WNBA4.52×Sports
Indiana Pacers6.8×Sports
Ben Simmons15.5×Sports
Houston Rockets5.07×Sports
New York Knicks5.21×Sports
New Orleans Pelicans6.83×Sports
Giannis Antetokounmpo6.86×Sports
Los Angeles Clippers6.04×Sports
Russell Westbrook7.36×Sports
Sportswear (fashion)5.13×Fashion & Accessoires
Caitlin Clark4.33×Sports
Washington Wizards5.79×Sports
Oklahoma City Thunder3.38×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philadelphia 76ers audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.05
Early Adopter MentalityPOWER1.2
Family OrientationCONSERVATISM1.2
Social Media UsageJOY1.16
Luxury OrientationPREMIUM0.99
Sports ActivityPOWER0.97

Worldwide distribution

Worldwide audience distribution share by country for Philadelphia 76ers
CountryShare
United States62.0%
Brazil7.0%
Canada4.0%

See Philadelphia 76ers audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Philadelphia 76ers have in United States?

Philadelphia 76ers has an estimated audience of 12,031,665 people in United States, concentrated in Pennsylvania and Florida.

What is the gender split and age of Philadelphia 76ers fans?

40.1% of Philadelphia 76ers fans are female, 59.9% are male, with an average age of 29.3 years.

Which brands do Philadelphia 76ers fans like most?

Philadelphia 76ers fans show strongest brand affinity for Jayson Tatum (14.66×), Luka Dončić (12.94×), and Christopher Nolan (14.15×) over the country average.

Where do Philadelphia 76ers fans live in United States?

Philadelphia 76ers fans in United States are most concentrated in Pennsylvania (reach 2,634,420), Florida (reach 1,027,197), and New Jersey (reach 938,304). These three regions account for the largest share of the active audience.

What other brands do Philadelphia 76ers fans also like?

Beyond Philadelphia 76ers itself, the audience over-indexes on Luka Dončić (12.94×), Christopher Nolan (14.15×), Minnesota Timberwolves (6.78×), and Joel Embiid (15.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philadelphia 76ers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.