Rascasse Audience Intelligence

Los Angeles Clippers Audience in United States

A data profile of the people who buy, follow and care about Los Angeles Clippers in United States — modelled from more than twelve digital signal sources. Los Angeles Clippers has an estimated audience of 9,944,058 people in United States.

#41among Basketball in United States#78among Team in United States#292in Sports

The average Los Angeles Clippers fan in United States is 27.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Luka Dončić, Los Angeles Angels of Anaheim, NBA playoffs, with strongest over-indexing on Luka Dončić (19.17× the country average).

Demographically, the Los Angeles Clippers audience skews more male with an average age of 27.1, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Los Angeles Clippers fan in United States is more male, around 27.1 years old, with strong Career Orientation tendencies and a notable affinity for Luka Dončić.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Los Angeles Clippers profile in United States.

Audience size
9.9M
in United States
Gender
41.9%♀
58.1% male
Age
27.1
average years
Country rank
#3599
Team in United States
Fig. 01

Search interest · 12-month trend

-65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Los Angeles Clippers fans

41.9% are female, 58.1% are male, average age 27.1.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Los Angeles Clippers audience in United States
MetricValue
Female41.9%
Male58.1%
Average age27.1
Estimated audience size9,944,058
Fig. 03

Age distribution

Ø 27.1
average years
Age distribution of the Los Angeles Clippers audience in United States
Age bracketShare%
16-1957%
20-2920%
30-3912%
40-498%
50+4%
Fig. 04

Worldwide distribution

56.5%

of the worldwide Los Angeles Clippers audience comes from United States.

Worldwide audience distribution share by country for Los Angeles Clippers
CountryShare
United States56.5%
Brazil6.3%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Los Angeles Clippers audience in United States is strongest.

Fig. 05

Top regions by affinity

Los Angeles Clippers fans by region: top regions in United States
#RegionReachAffinity×
01California~3.5M3.06×
02Mississippi~100K1.73×
03Nevada~200K1.65×
04Hawaii~70K1.60×
05Arizona~300K1.58×
06Oklahoma~200K1.54×
07Oregon~200K1.45×
08Louisiana~200K1.41×
09Texas~1M1.29×
10Minnesota~200K1.27×
11Alabama~200K1.25×
12Arkansas~100K1.13×
13Georgia~400K1.12×
14Tennessee~200K1.10×
15Illinois~400K1.06×
16North Carolina~300K1.05×
17Colorado~200K1.05×
18Florida~700K1.02×
19Maryland~200K1.02×
20South Carolina~200K1.02×
21Washington, District of Columbia~30K1.01×
22New York~600K1.00×
23Ohio~300K0.95×
24New Jersey~200K0.91×
25Michigan~200K0.89×
26Indiana~200K0.89×
27Virginia~200K0.87×
28Massachusetts~200K0.84×
29Rhode Island~30K0.84×
30North Dakota~20K0.82×
31Connecticut~90K0.81×
32New Mexico~40K0.81×
33Delaware~20K0.81×
34Washington~200K0.80×
35Missouri~100K0.80×
36Pennsylvania~300K0.79×
37Kentucky~100K0.76×
38Utah~70K0.74×
39South Dakota~20K0.74×
40Alaska~20K0.73×
41Kansas~60K0.72×
42Iowa~60K0.69×
43Wisconsin~100K0.68×
44Nebraska~30K0.67×
45New Hampshire~20K0.59×
46Idaho~30K0.58×
47West Virginia~30K0.58×
48Maine~20K0.55×
49Vermont~10K0.54×
50Montana~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Los Angeles Clippers, United States
0.50×1.00×3.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Los Angeles Clippers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Los Angeles Clippers audience
#·InterestCategoryAffinity×
01Los Angeles Angels of AnaheimSports27.23×
02Luka DončićSports19.17×
03Chris PaulSports11.30×
04Klay ThompsonSports9.82×
05Shohei OhtaniSports9.76×
06Minnesota TimberwolvesSports9.30×
07Memphis GrizzliesSports8.87×
08Indiana PacersSports8.37×
09Carmelo AnthonySports8.08×
10Washington WizardsSports7.56×
11Phoenix SunsSports7.29×
12Utah JazzSports6.55×
13NBA TVSports5.97×
14New York KnicksSports5.96×
15NBA playoffsSports5.86×
16Caitlin ClarkSports5.78×
17NBA FinalsSports5.66×
18WNBASports5.62×
19Giannis AntetokounmpoSports5.06×
20College basketballSports4.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Los Angeles Clippers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Los Angeles Clippers audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.05×
IndulgenceJOY1.03×
Early Adopter MentalityPOWER1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Los Angeles Clippers audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.41×
CreativityOPEN0.45×
TraditionCONSERVATISM0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Los Angeles Clippers have in United States?

Los Angeles Clippers has an estimated audience of 9,944,058 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Los Angeles Clippers fans?

41.9% of Los Angeles Clippers fans are female, 58.1% are male, with an average age of 27.1 years.

03

Which brands do Los Angeles Clippers fans like most?

Los Angeles Clippers fans show strongest brand affinity for Luka Dončić (19.17×), Los Angeles Angels of Anaheim (27.23×), and NBA playoffs (5.86×) over the country average.

04

Where do Los Angeles Clippers fans live in United States?

Los Angeles Clippers fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Los Angeles Clippers fans also like?

Beyond Los Angeles Clippers itself, the audience over-indexes on Los Angeles Angels of Anaheim (27.23×), NBA playoffs (5.86×), NBA Finals (5.66×), and Minnesota Timberwolves (9.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Los Angeles Clippers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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