Rascasse Audience Intelligence

Washington Wizards Audience in United States

A data profile of the people who buy, follow and care about Washington Wizards in United States — modelled from more than twelve digital signal sources. Washington Wizards has an estimated audience of 9,255,118 people in United States.

#46among Basketball in United States#85among Team in United States#318in Sports

The average Washington Wizards fan in United States is 27.8 years old, more male, and lives primarily in Maryland.

The audience is concentrated in Maryland, Virginia, California.

Top brand affinities include Minnesota Timberwolves, Caitlin Clark, WNBA, with strongest over-indexing on Minnesota Timberwolves (18.4× the country average).

Demographically, the Washington Wizards audience skews more male with an average age of 27.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Washington Wizards fan in United States is more male, around 27.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Minnesota Timberwolves.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Washington Wizards profile in United States.

Audience size
9.3M
in United States
Gender
41.6%♀
58.4% male
Age
27.8
average years
Country rank
#3876
Team in United States
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Washington Wizards fans

41.6% are female, 58.4% are male, average age 27.8.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Washington Wizards audience in United States
MetricValue
Female41.6%
Male58.4%
Average age27.8
Estimated audience size9,255,118
Fig. 03

Age distribution

Ø 27.8
average years
Age distribution of the Washington Wizards audience in United States
Age bracketShare%
16-1956%
20-2919%
30-3911%
40-498%
50+6%
Fig. 04

Worldwide distribution

59.6%

of the worldwide Washington Wizards audience comes from United States.

Worldwide audience distribution share by country for Washington Wizards
CountryShare
United States59.6%
Brazil5.1%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Washington Wizards audience in United States is strongest.

Fig. 05

Top regions by affinity

Washington Wizards fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K8.29×
02Maryland~1M6.56×
03Virginia~800K3.49×
04Delaware~30K1.32×
05West Virginia~50K1.17×
06North Carolina~300K0.98×
07Georgia~300K0.95×
08Mississippi~70K0.94×
09Louisiana~100K0.91×
10Alabama~100K0.90×
11Massachusetts~200K0.88×
12Florida~500K0.86×
13Ohio~200K0.86×
14South Carolina~100K0.84×
15Pennsylvania~300K0.83×
16Wisconsin~100K0.83×
17New York~400K0.78×
18Arizona~100K0.76×
19Indiana~100K0.76×
20Illinois~200K0.75×
21Michigan~200K0.75×
22Tennessee~100K0.74×
23New Jersey~200K0.73×
24Oklahoma~70K0.73×
25Connecticut~70K0.73×
26Rhode Island~20K0.73×
27Kentucky~80K0.67×
28Arkansas~50K0.66×
29Vermont~10K0.66×
30Nevada~60K0.65×
31Texas~500K0.64×
32Maine~20K0.64×
33California~600K0.61×
34Utah~50K0.59×
35Hawaii~20K0.59×
36New Hampshire~20K0.59×
37Minnesota~80K0.58×
38South Dakota~10K0.57×
39Missouri~80K0.56×
40Colorado~80K0.56×
41Kansas~40K0.51×
42Oregon~50K0.50×
43Alaska~10K0.50×
44Iowa~40K0.48×
45North Dakota~9K0.48×
46Nebraska~20K0.47×
47Washington~90K0.46×
48Montana~10K0.44×
49New Mexico~20K0.43×
50Idaho~20K0.38×
Fig. 06

Affinity by region

Affinity by region — Washington Wizards, United States
0.38×1.00×8.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Washington Wizards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Washington Wizards audience
#·InterestCategoryAffinity×
01Kyle LowrySports42.04×
02Chris PaulSports19.11×
03Minnesota TimberwolvesSports18.40×
04Klay ThompsonSports17.68×
05Memphis GrizzliesSports17.26×
06Caitlin ClarkSports17.09×
07Indiana PacersSports16.34×
08Charlotte HornetsSports16.07×
09Los Angeles ClippersSports14.76×
10Carmelo AnthonySports14.48×
11Phoenix SunsSports13.33×
12Utah JazzSports12.51×
13Stephen CurrySports12.32×
14New Orleans PelicansSports12.17×
15Brooklyn NetsSports10.78×
16WNBASports10.53×
17New York KnicksSports9.53×
18San Antonio SpursSports8.71×
19Houston RocketsSports8.19×
20Victor WembanyamaSports7.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Washington Wizards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Washington Wizards audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.59×
Risk AppetiteTHRILL1.13×
Luxury OrientationPREMIUM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Washington Wizards audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.61×
DIY MentalityTHRILL0.66×
CreativityOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Washington Wizards have in United States?

Washington Wizards has an estimated audience of 9,255,118 people in United States, concentrated in Maryland and Virginia.

02

What is the gender split and age of Washington Wizards fans?

41.6% of Washington Wizards fans are female, 58.4% are male, with an average age of 27.8 years.

03

Which brands do Washington Wizards fans like most?

Washington Wizards fans show strongest brand affinity for Minnesota Timberwolves (18.4×), Caitlin Clark (17.09×), and WNBA (10.53×) over the country average.

04

Where do Washington Wizards fans live in United States?

Washington Wizards fans in United States are most concentrated in Maryland (reach ~1M), Virginia (reach ~800K), and California (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Washington Wizards fans also like?

Beyond Washington Wizards itself, the audience over-indexes on Caitlin Clark (17.09×), WNBA (10.53×), Charlotte Hornets (16.07×), and Phoenix Suns (13.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Washington Wizards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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