Washington Wizards Audience in United States

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Washington Wizards has an estimated audience of 9,168,654 people in United States. 41.6% are female, 58.4% are male, average age 27.8. Top regions: Maryland, Virginia, California. Top brand affinities: Caitlin Clark, Minnesota Timberwolves, Indiana Pacers, Charlotte Hornets, WNBA.

The average Washington Wizards fan in United States is 27.8 years old, more male, and lives primarily in Maryland. The audience is concentrated in Maryland, Virginia, California. Top brand affinities include Caitlin Clark, Minnesota Timberwolves, Indiana Pacers, with strongest over-indexing on Caitlin Clark (17.09× the country average). Demographically, the Washington Wizards audience skews more male with an average age of 27.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Washington Wizards fans

Demographic split for Washington Wizards audience in United States
MetricValue
Female41.6%
Male58.4%
Average age27.8
Estimated audience size9,168,654

Audience persona

The typical Washington Wizards fan in United States is more male, around 27.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Caitlin Clark.

Top regions in United States

Top regions ranked by reach for Washington Wizards in United States
RegionReachAffinity
Maryland1,052,2226.67×
Virginia785,3353.52×
California637,5860.63×
Florida545,8800.88×
Texas480,9490.61×
New York409,6260.8×
North Carolina281,4491.02×
Ohio252,1560.89×
Pennsylvania251,9060.82×
Georgia249,1920.88×
Illinois236,2730.77×
Washington, District of Columbia229,2258.32×
Michigan176,3690.74×
Massachusetts171,3110.95×
New Jersey170,3170.73×
Arizona154,6940.83×
Tennessee133,9840.73×
Wisconsin127,2430.92×
Alabama124,0070.97×
South Carolina116,3310.84×
Indiana113,0540.67×
Louisiana108,2650.92×
Washington82,1680.45×
Colorado80,7140.56×
Missouri78,3580.53×
Minnesota77,6550.59×
Kentucky75,1490.65×
Mississippi67,8360.9×
Connecticut66,9690.73×
Oklahoma63,2830.62×
Nevada56,4240.64×
Oregon52,2200.5×
West Virginia51,1721.2×
Arkansas47,0060.62×
Utah45,3680.55×
Kansas35,1740.49×
Iowa33,3920.44×
Delaware31,8471.26×
Rhode Island21,8050.75×
New Hampshire21,0240.58×
Hawaii20,9960.53×
Nebraska20,8410.45×
Maine20,0940.61×
New Mexico17,1650.37×
Idaho14,8030.32×
South Dakota10,6390.5×
Vermont10,0930.63×
Montana9,1190.36×
Alaska7,9640.41×
North Dakota7,1990.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Washington Wizards audience
BrandAffinityCategory
Caitlin Clark17.09×Sports
Minnesota Timberwolves18.4×Sports
Indiana Pacers16.34×Sports
Charlotte Hornets16.07×Sports
WNBA10.53×Sports
Phoenix Suns13.33×Sports
Memphis Grizzlies17.26×Sports
Los Angeles Clippers14.76×Sports
Utah Jazz12.51×Sports
Klay Thompson17.68×Sports
Chris Paul19.11×Sports
Brooklyn Nets10.78×Sports
New York Knicks9.53×Sports
Stephen Curry12.32×Sports
New Orleans Pelicans12.17×Sports
Carmelo Anthony14.48×Sports
Houston Rockets8.19×Sports
Kyle Lowry42.04×Sports
San Antonio Spurs8.71×Sports
Russell Westbrook12.46×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Washington Wizards audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.77
Early Adopter MentalityPOWER1.27
IndulgenceJOY1.24
SustainabilityBALANCE1.2
Family OrientationCONSERVATISM1.17
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Washington Wizards
CountryShare
United States59.7%
Brazil5.2%
Canada4.2%

See Washington Wizards audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Washington Wizards have in United States?

Washington Wizards has an estimated audience of 9,168,654 people in United States, concentrated in Maryland and Virginia.

What is the gender split and age of Washington Wizards fans?

41.6% of Washington Wizards fans are female, 58.4% are male, with an average age of 27.8 years.

Which brands do Washington Wizards fans like most?

Washington Wizards fans show strongest brand affinity for Caitlin Clark (17.09×), Minnesota Timberwolves (18.4×), and Indiana Pacers (16.34×) over the country average.

Where do Washington Wizards fans live in United States?

Washington Wizards fans in United States are most concentrated in Maryland (reach 1,052,222), Virginia (reach 785,335), and California (reach 637,586). These three regions account for the largest share of the active audience.

What other brands do Washington Wizards fans also like?

Beyond Washington Wizards itself, the audience over-indexes on Minnesota Timberwolves (18.4×), Indiana Pacers (16.34×), Charlotte Hornets (16.07×), and WNBA (10.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington Wizards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.