A data profile of the people who buy, follow and care about Toyota in Brazil — modelled from more than twelve digital signal sources. Toyota has an estimated audience of 7,686,561 people in Brazil.
The average Toyota fan in Brazil is 41.1 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Consortium, Honda, WebMotors, with strongest over-indexing on Consortium (1.86× the country average).
Demographically, the Toyota audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Toyota fan in Brazil is more male, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Consortium.
The key figures that characterise the Toyota profile in Brazil.
37.2% are female, 62.8% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 41.1 |
| Estimated audience size | 7,686,561 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Toyota audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 5.1% |
| Italy | 4.7% |
Where the Toyota audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso | ~200K | 1.52× | |
| 02 | Tocantins | ~70K | 1.41× | |
| 03 | Rondônia | ~90K | 1.35× | |
| 04 | Maranhão | ~200K | 1.23× | |
| 05 | Mato Grosso do Sul | ~100K | 1.22× | |
| 06 | Piauí | ~100K | 1.16× | |
| 07 | Alagoas | ~100K | 1.05× | |
| 08 | Santa Catarina | ~400K | 1.02× | |
| 09 | Federal District | ~100K | 1.02× | |
| 10 | São Paulo | ~2M | 0.99× | |
| 11 | Paraíba | ~200K | 0.99× | |
| 12 | Rio Grande do Sul | ~400K | 0.98× | |
| 13 | Espírito Santo | ~200K | 0.98× | |
| 14 | Pernambuco | ~300K | 0.97× | |
| 15 | Acre | ~30K | 0.97× | |
| 16 | Pará | ~200K | 0.95× | |
| 17 | Bahia | ~500K | 0.93× | |
| 18 | Sergipe | ~70K | 0.93× | |
| 19 | Goiás | ~300K | 0.91× | |
| 20 | Rio Grande do Norte | ~100K | 0.91× | |
| 21 | Paraná | ~400K | 0.88× | |
| 22 | Minas Gerais | ~700K | 0.86× | |
| 23 | Amapá | ~20K | 0.85× | |
| 24 | Roraima | ~20K | 0.83× | |
| 25 | Ceará | ~300K | 0.78× | |
| 26 | Rio de Janeiro | ~500K | 0.76× | |
| 27 | Amazonas | ~70K | 0.56× |
The strongest cross-interests of the Toyota audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toyota Corolla | Cars & Mobility | 2.51× | ||
| 02 | Toyota Hilux | Cars & Mobility | 2.48× | ||
| 03 | Peugeot | Cars & Mobility | 2.36× | ||
| 04 | Ford Ka | Cars & Mobility | 2.12× | ||
| 05 | Hyundai HB20 | Cars & Mobility | 2.11× | ||
| 06 | Nissan | Cars & Mobility | 2.06× | ||
| 07 | Fiat | Cars & Mobility | 2.02× | ||
| 08 | Renault | Cars & Mobility | 2.00× | ||
| 09 | Citroën | Cars & Mobility | 2.00× | ||
| 10 | General Motors | Cars & Mobility | 1.98× | ||
| 11 | Hyundai | Cars & Mobility | 1.96× | ||
| 12 | Volkswagen | Cars & Mobility | 1.91× | ||
| 13 | Jeep Compass | Cars & Mobility | 1.90× | ||
| 14 | Consortium | Business & Career | 1.86× | ||
| 15 | WebMotors | Cars & Mobility | 1.86× | ||
| 16 | Honda | Cars & Mobility | 1.82× | ||
| 17 | SUVs | Cars & Mobility | 1.79× | ||
| 18 | Tractor | Cars & Mobility | 1.65× | ||
| 19 | BMW | Cars & Mobility | 1.62× | ||
| 20 | Bus | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.19× | |
| Risk Appetite | THRILL | 1.06× | |
| Family Orientation | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Individualism | JOY | 0.61× | |
| Indulgence | JOY | 0.66× |
Toyota's target market in Brazil covers an estimated 7,686,561 people, concentrated in São Paulo and Minas Gerais.
37.2% of the Toyota audience are female, 62.8% are male, with an average age of 41.1 years.
Toyota fans show strongest brand affinity for Consortium (1.86×), Honda (1.82×), and WebMotors (1.86×) over the country average.
Toyota fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Toyota itself, the audience over-indexes on Honda (1.82×), WebMotors (1.86×), SUVs (1.79×), and Volkswagen (1.91×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Toyota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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