Lexus Audience in United States

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Lexus has an estimated audience of 14,094,624 people in United States. 31.2% are female, 68.8% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Yahoo!奇摩名人娛樂, Used Cars, Mobile phones, Online shopping, Business.

The average Lexus fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yahoo!奇摩名人娛樂, Used Cars, Mobile phones, with strongest over-indexing on Yahoo!奇摩名人娛樂 (3.53× the country average). Demographically, the Lexus audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Lexus fans

Demographic split for Lexus audience in United States
MetricValue
Female31.2%
Male68.8%
Average age39.2
Estimated audience size14,094,624

Audience persona

The typical Lexus fan in United States is more male, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Lexus in United States
RegionReachAffinity
California2,878,1981.86×
Texas1,961,5301.62×
Florida1,409,5501.48×
New York1,066,0001.35×
Georgia605,3771.39×
Illinois561,3231.2×
New Jersey541,6611.51×
North Carolina483,7401.14×
Pennsylvania480,4341.01×
Virginia446,0581.3×
Ohio388,3480.89×
Washington347,6571.23×
Arizona341,1011.19×
Massachusetts340,0451.22×
Maryland330,0271.36×
Tennessee303,2411.07×
Michigan280,6410.76×
Colorado253,4051.14×
Louisiana225,1341.24×
South Carolina223,7241.06×
Indiana214,3340.83×
Alabama209,5651.06×
Missouri193,4490.85×
Connecticut177,3511.25×
Nevada172,9651.27×
Minnesota166,6400.83×
Wisconsin163,4750.77×
Kentucky158,0620.89×
Oregon152,4000.94×
Oklahoma152,3000.97×
Utah126,0121×
Mississippi112,9700.97×
Arkansas101,9340.88×
Kansas90,7330.82×
Iowa80,4970.69×
Hawaii79,6921.32×
New Mexico66,6420.94×
Nebraska55,6690.79×
Idaho51,7010.73×
New Hampshire51,1890.92×
Rhode Island43,7300.97×
West Virginia43,5610.66×
Washington, District of Columbia41,3620.98×
Delaware39,8911.03×
Maine28,8260.57×
Alaska21,0060.7×
Montana16,7860.43×
North Dakota13,7120.47×
South Dakota13,7060.42×
Vermont12,6290.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lexus audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂3.53×Internet & Social Media
Used Cars4.57×Cars & Mobility
Mobile phones2.13×Technology & Electronics
Online shopping1.75×Shopping
Business1.66×Business & Career
Movies1.51×Movies & TV
AutoZone2.47×Cars & Mobility
Computers1.64×Technology & Electronics
Used car2.86×Cars & Mobility
Mobile app1.83×Technology & Electronics
Personal luxury car6.25×Cars & Mobility
Video games1.59×Games
Las Vegas2.48×Travel & Leisure
Automobiles1.58×Cars & Mobility
SUVs1.96×Cars & Mobility
Lexus GX11.43×Cars & Mobility
Asia2.61×Travel & Leisure
Carvana3.12×Cars & Mobility
Toyota2.48×Cars & Mobility
CarMax2.69×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lexus audience
TraitClusterScore
Risk AppetiteTHRILL2.45
Luxury OrientationPREMIUM2.25
Family OrientationCONSERVATISM1.72
Quality AwarenessPREMIUM1.55
Early Adopter MentalityPOWER1.29
Career OrientationPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Lexus
CountryShare
United States20.3%
Japan11.6%
China5.2%

See Lexus audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Lexus have in United States?

Lexus has an estimated audience of 14,094,624 people in United States, concentrated in California and Texas.

What is the gender split and age of Lexus fans?

31.2% of Lexus fans are female, 68.8% are male, with an average age of 39.2 years.

Which brands do Lexus fans like most?

Lexus fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (3.53×), Used Cars (4.57×), and Mobile phones (2.13×) over the country average.

Where do Lexus fans live in United States?

Lexus fans in United States are most concentrated in California (reach 2,878,198), Texas (reach 1,961,530), and Florida (reach 1,409,550). These three regions account for the largest share of the active audience.

What other brands do Lexus fans also like?

Beyond Lexus itself, the audience over-indexes on Used Cars (4.57×), Mobile phones (2.13×), Online shopping (1.75×), and Business (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lexus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.