Lexus GX Audience in United States

Lexus GX logo

Lexus GX has an estimated audience of 1,807,534 people in United States. 26.2% are female, 73.8% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Lexus ES, Lexus NX, Lexus LS, Lexus LC, Lexus RC.

The average Lexus GX fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lexus ES, Lexus NX, Lexus LS, with strongest over-indexing on Lexus ES (116.76× the country average). Demographically, the Lexus GX audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Lexus GX fans

Demographic split for Lexus GX audience in United States
MetricValue
Female26.2%
Male73.8%
Average age40.5
Estimated audience size1,807,534

Audience persona

The typical Lexus GX fan in United States is more male, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Lexus ES.

Top regions in United States

Top regions ranked by reach for Lexus GX in United States
RegionReachAffinity
California290,5041.46×
Texas255,8981.65×
Florida149,1801.22×
New York94,1210.93×
Georgia81,6491.47×
North Carolina73,0081.34×
Illinois58,6620.97×
Pennsylvania54,4460.89×
New Jersey53,8831.17×
Virginia48,0561.09×
Arizona47,4371.29×
Ohio46,0900.83×
Tennessee43,9981.21×
Colorado43,7791.54×
Washington41,9091.16×
Massachusetts37,0181.04×
South Carolina34,7581.28×
Louisiana33,3431.43×
Michigan33,3310.71×
Alabama31,9061.26×
Maryland30,8510.99×
Missouri27,7010.95×
Indiana25,8860.78×
Kentucky22,9261.01×
Oklahoma22,3181.11×
Utah20,1491.24×
Oregon20,0990.97×
Connecticut19,9281.1×
Minnesota19,7320.76×
Nevada19,7151.13×
Arkansas17,6241.18×
Wisconsin17,5470.65×
Mississippi14,6250.98×
Kansas12,5820.88×
Hawaii10,4871.35×
Iowa10,1260.68×
Idaho8,4910.94×
New Mexico8,1250.9×
Nebraska7,1940.79×
New Hampshire6,4490.91×
West Virginia6,2170.74×
Maine4,5940.71×
Rhode Island4,5400.79×
Washington, District of Columbia4,4910.83×
Delaware3,8600.77×
Montana3,6680.73×
Alaska2,9100.75×
North Dakota2,1480.58×
South Dakota2,1480.51×
Vermont1,9530.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lexus GX audience
BrandAffinityCategory
Lexus ES116.76×Cars & Mobility
Lexus NX97.65×Cars & Mobility
Lexus LS114.02×Cars & Mobility
Lexus LC123.39×Cars & Mobility
Lexus RC112.72×Cars & Mobility
Lexus IS82.54×Cars & Mobility
Lexus RX60.79×Cars & Mobility
Lexus LX60.43×Cars & Mobility
Acura MDX28.32×Cars & Mobility
Lexus CT110.72×Cars & Mobility
Toyota Sequoia23.96×Cars & Mobility
Coupé14.89×Cars & Mobility
Autotrader8.59×Cars & Mobility
Mid-size car20×Cars & Mobility
Convertible14.94×Cars & Mobility
Honda Pilot19.21×Cars & Mobility
Front-wheel drive12.79×Cars & Mobility
Physical model11.29×Kids & Family
Acura RDX29.64×Cars & Mobility
Automatic transmission11.93×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lexus GX audience
TraitClusterScore
Luxury OrientationPREMIUM2.2
Quality AwarenessPREMIUM1.88
Need for SecurityCONSERVATISM1.75
Family OrientationCONSERVATISM1.54
TravellingTHRILL1.34
IndulgenceJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Lexus GX
CountryShare
United States57.1%
Japan5.0%
Canada4.9%

See Lexus GX audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Lexus GX have in United States?

Lexus GX has an estimated audience of 1,807,534 people in United States, concentrated in California and Texas.

What is the gender split and age of Lexus GX fans?

26.2% of Lexus GX fans are female, 73.8% are male, with an average age of 40.5 years.

Which brands do Lexus GX fans like most?

Lexus GX fans show strongest brand affinity for Lexus ES (116.76×), Lexus NX (97.65×), and Lexus LS (114.02×) over the country average.

Where do Lexus GX fans live in United States?

Lexus GX fans in United States are most concentrated in California (reach 290,504), Texas (reach 255,898), and Florida (reach 149,180). These three regions account for the largest share of the active audience.

What other brands do Lexus GX fans also like?

Beyond Lexus GX itself, the audience over-indexes on Lexus NX (97.65×), Lexus LS (114.02×), Lexus LC (123.39×), and Lexus RC (112.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lexus GX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.