Rascasse Audience Intelligence

Lexus GX Audience in United States

Name: Lexus GX — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Lexus GX in United States — modelled from more than twelve digital signal sources. Lexus GX has an estimated audience of 1,741,306 people in United States.

#99among Car Model in United States #532in Cars & Mobility

The average Lexus GX fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lexus ES, Lexus NX, Lexus LS, with strongest over-indexing on Lexus ES (116.76× the country average).

Demographically, the Lexus GX audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lexus GX fan in United States is more male, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Lexus ES.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lexus GX profile in United States.

Audience size

1.7M

in United States

Gender

26.2%♀

73.8% male

Age

40.5

average years

Country rank

#15857

Car Model in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Lexus GX fans

26.2% are female, 73.8% are male, average age 40.5.

Fig. 02

Gender split

26.2%

Female

73.8%

Male

Demographic split for Lexus GX audience in United States
Metric	Value
Female	26.2%
Male	73.8%
Average age	40.5
Estimated audience size	1,741,306

Fig. 03

Age distribution

Age distribution of the Lexus GX audience in United States
Age bracket	Share	%
16-19		17%
20-29		18%
30-39		21%
40-49		22%
50+		22%

Fig. 04

Worldwide distribution

56.1%

of the worldwide Lexus GX audience comes from United States.

Worldwide audience distribution share by country for Lexus GX
Country	Share
United States	56.1%
Japan	5.1%
Canada	4.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lexus GX audience in United States is strongest.

Fig. 05

Top regions by affinity

Lexus GX fans by region: top regions in United States
#	Region	Reach	×
01	Texas	~200K	1.56×
02	Colorado	~40K	1.47×
03	Hawaii	~10K	1.45×
04	California	~300K	1.42×
05	Louisiana	~30K	1.42×
06	Georgia	~80K	1.40×
07	North Carolina	~70K	1.29×
08	Alabama	~30K	1.29×
09	South Carolina	~30K	1.27×
10	Utah	~20K	1.26×
11	Arizona	~50K	1.25×
12	Tennessee	~40K	1.22×
13	Arkansas	~20K	1.20×
14	Florida	~100K	1.18×
15	New Jersey	~50K	1.14×
16	Nevada	~20K	1.13×
17	Washington	~40K	1.12×
18	Connecticut	~20K	1.10×
19	Oklahoma	~20K	1.09×
20	Virginia	~50K	1.07×
21	Mississippi	~20K	1.04×
22	Massachusetts	~40K	1.02×
23	Kentucky	~20K	1.01×
24	Maryland	~30K	0.99×
25	Idaho	~9K	0.96×
26	Oregon	~20K	0.95×
27	Illinois	~60K	0.94×
28	Missouri	~30K	0.93×
29	New Hampshire	~7K	0.93×
30	New Mexico	~8K	0.92×
31	New York	~90K	0.90×
32	Pennsylvania	~50K	0.88×
33	Kansas	~10K	0.88×
34	Washington, District of Columbia	~5K	0.86×
35	Rhode Island	~5K	0.84×
36	Alaska	~3K	0.84×
37	Ohio	~50K	0.81×
38	Nebraska	~7K	0.81×
39	Delaware	~4K	0.81×
40	West Virginia	~7K	0.79×
41	Montana	~4K	0.78×
42	Indiana	~30K	0.77×
43	Minnesota	~20K	0.75×
44	Maine	~5K	0.74×
45	Michigan	~30K	0.70×
46	Iowa	~10K	0.68×
47	Vermont	~2K	0.68×
48	Wisconsin	~20K	0.65×
49	North Dakota	~2K	0.65×
50	South Dakota	~2K	0.58×

Affinity by region — Lexus GX, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lexus GX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lexus GX audience
#	Interest	Category	×
01	Lexus LC	Cars & Mobility	123.39×
02	Lexus ES	Cars & Mobility	116.76×
03	Lexus LS	Cars & Mobility	114.02×
04	Lexus RC	Cars & Mobility	112.72×
05	Lexus CT	Cars & Mobility	110.72×
06	Lexus NX	Cars & Mobility	97.65×
07	Lexus IS	Cars & Mobility	82.54×
08	Lexus RX	Cars & Mobility	60.79×
09	Lexus LX	Cars & Mobility	60.43×
10	Acura RDX	Cars & Mobility	29.64×
11	Acura MDX	Cars & Mobility	28.32×
12	Toyota Sequoia	Cars & Mobility	23.96×
13	Mid-size car	Cars & Mobility	20.00×
14	Honda Pilot	Cars & Mobility	19.21×
15	Convertible	Cars & Mobility	14.94×
16	Coupé	Cars & Mobility	14.89×
17	Toyota Land Cruiser	Cars & Mobility	13.21×
18	Front-wheel drive	Cars & Mobility	12.79×
19	Physical model	Kids & Family	11.29×
20	Autotrader	Cars & Mobility	8.59×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lexus GX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Lexus GX audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	3.11×
Patriotism	CONSERVATISM	2.35×
Luxury Orientation	PREMIUM	1.59×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Lexus GX audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.87×
Extroversion	THRILL	0.88×
Creativity	OPEN	0.98×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Lexus GX have in United States?

Lexus GX has an estimated audience of 1,741,306 people in United States, concentrated in California and Texas.

What is the gender split and age of Lexus GX fans?

26.2% of Lexus GX fans are female, 73.8% are male, with an average age of 40.5 years.

Which brands do Lexus GX fans like most?

Lexus GX fans show strongest brand affinity for Lexus ES (116.76×), Lexus NX (97.65×), and Lexus LS (114.02×) over the country average.

Where do Lexus GX fans live in United States?

Lexus GX fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Lexus GX fans also like?

Beyond Lexus GX itself, the audience over-indexes on Lexus NX (97.65×), Lexus LS (114.02×), Lexus IS (82.54×), and Lexus RC (112.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lexus GX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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