Acura RDX Audience in United States

Acura RDX logo

Acura RDX has an estimated audience of 1,067,154 people in United States. 31.5% are female, 68.5% are male, average age 42.2. Top regions: California, Texas, New York. Top brand affinities: Acura MDX, Honda Pilot, Enterprise Car Sales, Honda CR-V, Acura TLX.

The average Acura RDX fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Acura MDX, Honda Pilot, Enterprise Car Sales, with strongest over-indexing on Acura MDX (151.18× the country average). Demographically, the Acura RDX audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Acura RDX fans

Demographic split for Acura RDX audience in United States
MetricValue
Female31.5%
Male68.5%
Average age42.2
Estimated audience size1,067,154

Audience persona

The typical Acura RDX fan in United States is more male, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Acura MDX.

Top regions in United States

Top regions ranked by reach for Acura RDX in United States
RegionReachAffinity
California129,7851.11×
Texas105,0831.15×
New York92,5751.55×
Florida86,1311.19×
New Jersey55,9522.06×
Illinois51,8841.46×
Pennsylvania50,1801.4×
Georgia44,1731.34×
North Carolina39,6391.23×
Ohio38,8831.18×
Massachusetts34,3591.63×
Virginia34,2561.32×
Maryland28,7991.57×
Washington22,6651.06×
Connecticut20,7131.94×
Tennessee20,5740.96×
Missouri18,6531.08×
Arizona18,4260.85×
Colorado17,3821.03×
Indiana16,8850.87×
Michigan16,0400.57×
South Carolina15,9460.99×
Alabama15,1871.02×
Louisiana15,0431.09×
Wisconsin14,4230.9×
Minnesota13,5710.89×
Oregon10,2630.84×
Kentucky10,1910.76×
Oklahoma9,6530.81×
Nevada8,7840.85×
Kansas8,2800.98×
Utah8,1610.85×
Mississippi7,5840.86×
Arkansas7,4550.85×
Iowa5,3920.61×
Rhode Island5,3631.58×
New Hampshire4,8951.16×
Hawaii4,0270.88×
Delaware3,9961.36×
New Mexico3,7420.7×
Nebraska3,6720.69×
Idaho3,5100.66×
West Virginia3,3560.68×
Washington, District of Columbia3,2641.02×
Maine2,4810.65×
South Dakota1,4500.59×
Vermont1,2290.66×
Montana1,1970.4×
Alaska1,0470.46×
North Dakota7320.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Acura RDX audience
BrandAffinityCategory
Acura MDX151.18×Cars & Mobility
Honda Pilot63.35×Cars & Mobility
Enterprise Car Sales89.54×Cars & Mobility
Honda CR-V41.7×Cars & Mobility
Acura TLX74.85×Cars & Mobility
Acura ILX156.63×Cars & Mobility
Mazda CX-540.56×Cars & Mobility
Toyota Sienna37.2×Cars & Mobility
Mazda341.56×Cars & Mobility
Hyundai Santa Fe34.58×Cars & Mobility
Nissan Rogue29.05×Cars & Mobility
Honda Ridgeline47.1×Cars & Mobility
Ford Escape35.5×Cars & Mobility
Mazda645.93×Cars & Mobility
Nissan Altima34.05×Cars & Mobility
Honda Odyssey (North America)37.47×Cars & Mobility
Toyota Highlander21.89×Cars & Mobility
Ford Explorer25.08×Cars & Mobility
Nissan Sentra38.22×Cars & Mobility
Hyundai Tucson31.84×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Acura RDX audience
TraitClusterScore
Quality AwarenessPREMIUM1.59
Luxury OrientationPREMIUM1.59
Family OrientationCONSERVATISM1.53
IndulgenceJOY1.4
Need for SecurityCONSERVATISM1.34
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Acura RDX
CountryShare
United States68.6%
Canada12.0%
United Kingdom4.8%

See Acura RDX audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Acura RDX have in United States?

Acura RDX has an estimated audience of 1,067,154 people in United States, concentrated in California and Texas.

What is the gender split and age of Acura RDX fans?

31.5% of Acura RDX fans are female, 68.5% are male, with an average age of 42.2 years.

Which brands do Acura RDX fans like most?

Acura RDX fans show strongest brand affinity for Acura MDX (151.18×), Honda Pilot (63.35×), and Enterprise Car Sales (89.54×) over the country average.

Where do Acura RDX fans live in United States?

Acura RDX fans in United States are most concentrated in California (reach 129,785), Texas (reach 105,083), and New York (reach 92,575). These three regions account for the largest share of the active audience.

What other brands do Acura RDX fans also like?

Beyond Acura RDX itself, the audience over-indexes on Honda Pilot (63.35×), Enterprise Car Sales (89.54×), Honda CR-V (41.7×), and Acura TLX (74.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Acura RDX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.