Rascasse Audience Intelligence

Acura RDX Audience in United States

Name: Acura RDX — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Acura RDX in United States — modelled from more than twelve digital signal sources. Acura RDX has an estimated audience of 1,088,509 people in United States.

#170among Car type in United States #174among Car Model in United States #707in Cars & Mobility

The average Acura RDX fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Acura MDX, Honda Pilot, Enterprise Car Sales, with strongest over-indexing on Acura MDX (151.18× the country average).

Demographically, the Acura RDX audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Acura RDX fan in United States is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Acura MDX.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Acura RDX profile in United States.

Audience size

1.1M

in United States

Gender

31.5%♀

68.5% male

Age

42.2

average years

Country rank

#22353

Car Model in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Acura RDX fans

31.5% are female, 68.5% are male, average age 42.2.

Fig. 02

Gender split

31.5%

Female

68.5%

Male

Demographic split for Acura RDX audience in United States
Metric	Value
Female	31.5%
Male	68.5%
Average age	42.2
Estimated audience size	1,088,509

Fig. 03

Age distribution

Age distribution of the Acura RDX audience in United States
Age bracket	Share	%
16-19		15%
20-29		17%
30-39		18%
40-49		21%
50+		29%

Fig. 04

Worldwide distribution

68.8%

of the worldwide Acura RDX audience comes from United States.

Worldwide audience distribution share by country for Acura RDX
Country	Share
United States	68.8%
Canada	11.9%
United Kingdom	4.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Acura RDX audience in United States is strongest.

Fig. 05

Top regions by affinity

Acura RDX fans by region: top regions in United States
#	Region	Reach	×
01	New Jersey	~50K	1.98×
02	Connecticut	~20K	1.89×
03	Rhode Island	~5K	1.58×
04	Massachusetts	~30K	1.57×
05	Maryland	~30K	1.51×
06	New York	~90K	1.47×
07	Delaware	~4K	1.40×
08	Pennsylvania	~50K	1.38×
09	Illinois	~50K	1.38×
10	Georgia	~40K	1.29×
11	Virginia	~30K	1.28×
12	North Carolina	~40K	1.26×
13	New Hampshire	~5K	1.20×
14	Ohio	~40K	1.18×
15	Florida	~80K	1.17×
16	Louisiana	~20K	1.11×
17	Texas	~100K	1.08×
18	Missouri	~20K	1.08×
19	Alabama	~20K	1.06×
20	California	~100K	1.03×
21	Colorado	~20K	1.01×
22	South Carolina	~20K	1.01×
23	Washington, District of Columbia	~3K	1.01×
24	Washington	~20K	0.99×
25	Tennessee	~20K	0.99×
26	Kansas	~8K	0.99×
27	Wisconsin	~20K	0.94×
28	Mississippi	~8K	0.93×
29	Minnesota	~10K	0.90×
30	Arkansas	~8K	0.89×
31	Indiana	~20K	0.86×
32	Hawaii	~4K	0.86×
33	Arizona	~20K	0.84×
34	Nevada	~9K	0.84×
35	Utah	~8K	0.84×
36	Oklahoma	~10K	0.82×
37	Oregon	~10K	0.81×
38	Vermont	~1K	0.79×
39	Kentucky	~10K	0.78×
40	Nebraska	~4K	0.74×
41	West Virginia	~4K	0.74×
42	New Mexico	~4K	0.73×
43	Idaho	~4K	0.72×
44	Maine	~3K	0.71×
45	South Dakota	~2K	0.71×
46	Iowa	~6K	0.65×
47	Alaska	~1K	0.63×
48	Michigan	~20K	0.60×
49	North Dakota	~1K	0.57×
50	Montana	~2K	0.55×

Affinity by region — Acura RDX, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Acura RDX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Acura RDX audience
#	Interest	Category	×
01	Acura ILX	Cars & Mobility	156.63×
02	Acura MDX	Cars & Mobility	151.18×
03	Enterprise Car Sales	Cars & Mobility	89.54×
04	Acura TLX	Cars & Mobility	74.85×
05	Honda Civic Hybrid	Cars & Mobility	72.71×
06	Honda Pilot	Cars & Mobility	63.35×
07	Honda Ridgeline	Cars & Mobility	47.10×
08	Mazda6	Cars & Mobility	45.93×
09	Honda CR-V	Cars & Mobility	41.70×
10	Mazda3	Cars & Mobility	41.56×
11	Mazda CX-5	Cars & Mobility	40.56×
12	Nissan Sentra	Cars & Mobility	38.22×
13	Honda Odyssey (North America)	Cars & Mobility	37.47×
14	Toyota Sienna	Cars & Mobility	37.20×
15	Ford Escape	Cars & Mobility	35.50×
16	Hyundai Santa Fe	Cars & Mobility	34.58×
17	Hyundai Tucson	Cars & Mobility	31.84×
18	Nissan Rogue	Cars & Mobility	29.05×
19	Ford Explorer	Cars & Mobility	25.08×
20	Toyota Highlander	Cars & Mobility	21.89×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Acura RDX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Acura RDX audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	4.38×
Patriotism	CONSERVATISM	1.96×
Luxury Orientation	PREMIUM	1.40×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Acura RDX audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.88×
Community Orientation	OPEN	0.88×
Extroversion	THRILL	0.88×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Acura RDX have in United States?

Acura RDX has an estimated audience of 1,088,509 people in United States, concentrated in California and Texas.

What is the gender split and age of Acura RDX fans?

31.5% of Acura RDX fans are female, 68.5% are male, with an average age of 42.2 years.

Which brands do Acura RDX fans like most?

Acura RDX fans show strongest brand affinity for Acura MDX (151.18×), Honda Pilot (63.35×), and Enterprise Car Sales (89.54×) over the country average.

Where do Acura RDX fans live in United States?

Acura RDX fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

What other brands do Acura RDX fans also like?

Beyond Acura RDX itself, the audience over-indexes on Honda Pilot (63.35×), Enterprise Car Sales (89.54×), Honda CR-V (41.7×), and Acura TLX (74.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Acura RDX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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