Rascasse Audience Intelligence

Acura RDX Audience in United States

Acura RDX has an estimated audience of 1.1M people in United States.

#167among Car type in United States
#170among Car Model in United States
#704in Cars & Mobility

The average Acura RDX fan in United States is 42.9 years old, more male, and lives primarily in California.

Its fans are 3.8 years older than the group average of 39.1.

Women make up 31.5% of the fan base, 3.4 percentage points more than the group average.

Compared with the other 1187 objects in Car type, Acura RDX fans stand out for their interest in Acura ILX, Enterprise Car Sales and Acura TLX.

Most fans live in California, New York, Florida.

Top affinities include Acura ILX, Acura MDX, Enterprise Car Sales, with strongest over-indexing on Acura ILX (156.63× the country average).

Demographically, the Acura RDX audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Patriotism.

The typical Acura RDX fan in United States is more male, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Acura ILX.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in United States
Gender
31.5%♀
68.5% male
Age
42.9
average years
Country rank
#22402
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Acura RDX fans

31.5% are female, 68.5% are male, average age 42.9.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Acura RDX audience in United States
MetricValue
Female31.5%
Male68.5%
Average age42.9
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Acura RDX audience in United States
Age bracketShare%
16-2415%
25-3417%
35-4418%
45-5421%
55+29%
Fig. 04

Worldwide distribution

65.7%

of the worldwide Acura RDX audience comes from United States.

Worldwide audience distribution share by country for Acura RDX
CountryShare
United States65.7%
Canada11.5%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Acura RDX fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~60K1.98×
02Connecticut~20K1.89×
03Rhode Island~6K1.58×
04Massachusetts~40K1.57×
05Maryland~30K1.51×
06New York~100K1.47×
07Delaware~5K1.40×
08Pennsylvania~60K1.38×
09Illinois~60K1.38×
10Georgia~50K1.29×
11Virginia~40K1.28×
12North Carolina~50K1.26×
13New Hampshire~5K1.20×
14Ohio~50K1.18×
15Florida~90K1.17×
16Louisiana~20K1.11×
17Texas~80K1.08×
18Missouri~20K1.08×
19Alabama~20K1.06×
20California~100K1.03×
21Colorado~20K1.01×
22South Carolina~20K1.01×
23Washington, District of Columbia~2K1.01×
24Washington~30K0.99×
25Tennessee~20K0.99×
26Kansas~10K0.99×
27Wisconsin~20K0.94×
28Mississippi~9K0.93×
29Minnesota~20K0.90×
30Arkansas~9K0.89×
31Indiana~20K0.86×
32Hawaii~4K0.86×
33Arizona~20K0.84×
34Utah~9K0.84×
35Nevada~9K0.84×
36Oklahoma~10K0.82×
37Oregon~10K0.81×
38Vermont~2K0.79×
39Kentucky~10K0.78×
40Nebraska~5K0.74×
41West Virginia~4K0.74×
42New Mexico~5K0.73×
43Idaho~4K0.72×
44Maine~3K0.71×
45South Dakota~2K0.71×
46Iowa~7K0.65×
47Alaska~2K0.63×
48Michigan~20K0.60×
49North Dakota~1K0.57×
50Montana~2K0.55×
Fig. 06

Affinity by region

Affinity by region — Acura RDX, United States
0.55×1.00×1.98×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Acura RDX audience vs. the country average
#·InterestCategoryAffinity×
01Acura ILXCars & Mobility156.63×
02Acura MDXCars & Mobility151.18×
03Enterprise Car SalesCars & Mobility89.54×
04Acura TLXCars & Mobility74.85×
05Honda Civic HybridCars & Mobility72.71×
06Honda PilotCars & Mobility63.35×
07Honda RidgelineCars & Mobility47.10×
08Mazda6Cars & Mobility45.93×
09Honda CR-VCars & Mobility41.70×
10Mazda3Cars & Mobility41.56×
11Mazda CX-5Cars & Mobility40.56×
12Nissan SentraCars & Mobility38.22×
13Honda Odyssey (North America)Cars & Mobility37.47×
14Toyota SiennaCars & Mobility37.20×
15Ford EscapeCars & Mobility35.50×
16Hyundai Santa FeCars & Mobility34.58×
17Hyundai ElantraCars & Mobility33.27×
18Hyundai TucsonCars & Mobility31.84×
19Nissan RogueCars & Mobility29.05×
20Toyota HighlanderCars & Mobility21.89×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Acura RDX audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Acura RDX audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.38×
PatriotismCONSERVATISM1.96×
Luxury OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Acura RDX audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Community OrientationOPEN0.88×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Acura RDX over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/acura-rdx-26948” · Methodology