Rascasse Audience Intelligence

Lexus NX Audience in United States

Lexus NX has an estimated audience of 988K people in United States.

#182among Car type in United States
#188among Car Model in United States
#763in Cars & Mobility

The average Lexus NX fan in United States is 40.6 years old, more male, and lives primarily in California.

Its fans are 1.5 years older than the group average of 39.1.

Women make up 32.2% of the fan base, 4.1 percentage points more than the group average.

Compared with the other 1187 objects in Car type, Lexus NX fans stand out for their interest in Lexus CT, Lexus SC and Lexus ES.

Most fans live in California, Texas, Florida.

Top affinities include Lexus CT, Lexus SC, Lexus ES, with strongest over-indexing on Lexus CT (333.33× the country average).

Demographically, the Lexus NX audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

The typical Lexus NX fan in United States is more male, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Lexus CT.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
988K
in United States
Gender
32.2%♀
67.8% male
Age
40.6
average years
Country rank
#24657
among all objects in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Lexus NX fans

32.2% are female, 67.8% are male, average age 40.6.

Fig. 02

Gender split

32.2%
Female
67.8%
Male
Demographic split for Lexus NX audience in United States
MetricValue
Female32.2%
Male67.8%
Average age40.6
Estimated audience size988K
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Lexus NX audience in United States
Age bracketShare%
16-2419%
25-3419%
35-4420%
45-5420%
55+23%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Lexus NX audience comes from United States.

Worldwide audience distribution share by country for Lexus NX
CountryShare
United States17.9%
Japan9.5%
Taiwan8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lexus NX fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.71×
02Massachusetts~30K1.55×
03New Jersey~40K1.53×
04New Hampshire~6K1.50×
05Georgia~50K1.47×
06Texas~100K1.44×
07Hawaii~6K1.43×
08Florida~90K1.39×
09Connecticut~10K1.33×
10Maryland~20K1.32×
11North Carolina~40K1.26×
12Washington~30K1.25×
13New York~70K1.24×
14Illinois~50K1.24×
15Virginia~30K1.22×
16Louisiana~20K1.18×
17Rhode Island~4K1.13×
18Washington, District of Columbia~2K1.13×
19Nevada~10K1.12×
20Alabama~20K1.09×
21Tennessee~20K1.07×
22South Carolina~20K1.07×
23Colorado~20K1.03×
24Delaware~3K1.01×
25Arizona~20K1.00×
26Mississippi~9K1.00×
27Pennsylvania~40K0.99×
28Kentucky~10K0.97×
29Oklahoma~10K0.96×
30Ohio~30K0.90×
31Kansas~8K0.87×
32Missouri~20K0.86×
33Oregon~10K0.86×
34Arkansas~8K0.86×
35Utah~8K0.85×
36Minnesota~10K0.83×
37New Mexico~5K0.78×
38Vermont~1K0.78×
39Alaska~2K0.77×
40Nebraska~4K0.76×
41West Virginia~4K0.75×
42Indiana~10K0.74×
43Maine~3K0.74×
44Wisconsin~10K0.73×
45Idaho~4K0.73×
46Michigan~20K0.71×
47Iowa~6K0.66×
48North Dakota~1K0.63×
49South Dakota~2K0.61×
50Montana~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Lexus NX, United States
0.60×1.00×1.71×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lexus NX audience vs. the country average
#·InterestCategoryAffinity×
01Lexus CTCars & Mobility333.33×
02Lexus SCCars & Mobility277.06×
03Lexus ESCars & Mobility159.07×
04Lexus GSCars & Mobility149.66×
05Lexus LXCars & Mobility120.19×
06Lexus LCCars & Mobility117.26×
07Lexus RCCars & Mobility112.75×
08Lexus RXCars & Mobility93.96×
09Lexus LSCars & Mobility78.66×
10Lexus GXCars & Mobility71.01×
11Nissan X-TrailCars & Mobility60.51×
12Lexus ISCars & Mobility43.48×
13Mercedes-Benz GLA-ClassCars & Mobility29.56×
14Audi Q3Cars & Mobility24.91×
15Audi Q5Cars & Mobility23.42×
16Audi Q7Cars & Mobility20.61×
17HellcatsMovies & TV16.75×
18Toyota Land CruiserCars & Mobility12.57×
19LexusCars & Mobility9.86×
20Certified Pre-OwnedCars & Mobility9.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lexus NX audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lexus NX audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.18×
Career OrientationPOWER1.77×
Family OrientationCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lexus NX audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.74×
ExtroversionTHRILL0.78×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Lexus NX over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/lexus-nx-175330” · Methodology