Lexus NX Audience in United States

Lexus NX logo

Lexus NX has an estimated audience of 898,002 people in United States. 32.2% are female, 67.8% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Lexus ES, Lexus LX, Lexus CT, Lexus RX, Lexus GX.

The average Lexus NX fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lexus ES, Lexus LX, Lexus CT, with strongest over-indexing on Lexus ES (159.07× the country average). Demographically, the Lexus NX audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Lexus NX fans

Demographic split for Lexus NX audience in United States
MetricValue
Female32.2%
Male67.8%
Average age39.9
Estimated audience size898,002

Audience persona

The typical Lexus NX fan in United States is more male, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Lexus ES.

Top regions in United States

Top regions ranked by reach for Lexus NX in United States
RegionReachAffinity
California180,6821.83×
Texas119,1221.54×
Florida86,5441.42×
New York65,2291.3×
Georgia42,9991.55×
Illinois39,1421.31×
New Jersey36,5531.6×
North Carolina35,8491.33×
Massachusetts30,1981.71×
Pennsylvania29,6090.98×
Virginia26,9271.23×
Washington23,9841.33×
Ohio23,7160.86×
Maryland21,1181.37×
Tennessee18,6181.03×
Arizona18,1420.99×
Michigan16,3450.7×
Colorado15,5501.1×
South Carolina14,4421.07×
Alabama13,4971.08×
Louisiana12,9911.12×
Missouri12,4280.86×
Connecticut12,0241.33×
Indiana11,7630.72×
Minnesota10,7440.84×
Kentucky10,7160.95×
Nevada10,3321.19×
Oklahoma9,4990.95×
Wisconsin9,4620.7×
Oregon9,1100.88×
Utah6,8310.85×
Mississippi6,7640.91×
Arkansas6,1840.84×
Kansas6,1430.87×
Hawaii5,5711.44×
New Hampshire5,2791.49×
Iowa4,4870.61×
Nebraska3,3340.74×
New Mexico3,1620.7×
Rhode Island3,0781.08×
Washington, District of Columbia3,0401.13×
Idaho2,8970.64×
West Virginia2,6800.64×
Delaware2,1630.87×
Maine2,0750.65×
Alaska1,3270.69×
Montana9540.38×
Vermont8580.54×
South Dakota6970.34×
North Dakota6450.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lexus NX audience
BrandAffinityCategory
Lexus ES159.07×Cars & Mobility
Lexus LX120.19×Cars & Mobility
Lexus CT333.33×Cars & Mobility
Lexus RX93.96×Cars & Mobility
Lexus GX71.01×Cars & Mobility
Lexus RC112.75×Cars & Mobility
Lexus LC117.26×Cars & Mobility
Lexus GS149.66×Cars & Mobility
Lexus SC277.06×Cars & Mobility
Lexus LS78.66×Cars & Mobility
Lexus IS43.48×Cars & Mobility
Nissan X-Trail60.51×Cars & Mobility
Lexus9.86×Cars & Mobility
Mercedes-Benz GLA-Class29.56×Cars & Mobility
Audi Q523.42×Cars & Mobility
Hellcats16.75×Movies & TV
Certified Pre-Owned9.61×Cars & Mobility
Audi Q720.61×Cars & Mobility
Toyota Land Cruiser12.57×Cars & Mobility
Audi Q324.91×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lexus NX audience
TraitClusterScore
Family OrientationCONSERVATISM2.45
Luxury OrientationPREMIUM1.89
IndulgenceJOY1.79
Quality AwarenessPREMIUM1.62
Risk AppetiteTHRILL1.43
Price SensitivityPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Lexus NX
CountryShare
United States19.0%
Japan9.6%
Taiwan8.2%

See Lexus NX audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Lexus NX have in United States?

Lexus NX has an estimated audience of 898,002 people in United States, concentrated in California and Texas.

What is the gender split and age of Lexus NX fans?

32.2% of Lexus NX fans are female, 67.8% are male, with an average age of 39.9 years.

Which brands do Lexus NX fans like most?

Lexus NX fans show strongest brand affinity for Lexus ES (159.07×), Lexus LX (120.19×), and Lexus CT (333.33×) over the country average.

Where do Lexus NX fans live in United States?

Lexus NX fans in United States are most concentrated in California (reach 180,682), Texas (reach 119,122), and Florida (reach 86,544). These three regions account for the largest share of the active audience.

What other brands do Lexus NX fans also like?

Beyond Lexus NX itself, the audience over-indexes on Lexus LX (120.19×), Lexus CT (333.33×), Lexus RX (93.96×), and Lexus GX (71.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lexus NX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.