Rascasse Audience Intelligence

Lexus NX Audience in United States

Name: Lexus NX — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Lexus NX in United States — modelled from more than twelve digital signal sources. Lexus NX has an estimated audience of 943,373 people in United States.

#183among Car type in United States #190among Car Model in United States #756in Cars & Mobility

The average Lexus NX fan in United States is 39.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lexus ES, Lexus LX, Lexus CT, with strongest over-indexing on Lexus ES (159.07× the country average).

Demographically, the Lexus NX audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lexus NX fan in United States is more male, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Lexus ES.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lexus NX profile in United States.

Audience size

943K

in United States

Gender

32.2%♀

67.8% male

Age

39.9

average years

Country rank

#24605

Car Model in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Lexus NX fans

32.2% are female, 67.8% are male, average age 39.9.

Fig. 02

Gender split

32.2%

Female

67.8%

Male

Demographic split for Lexus NX audience in United States
Metric	Value
Female	32.2%
Male	67.8%
Average age	39.9
Estimated audience size	943,373

Fig. 03

Age distribution

Age distribution of the Lexus NX audience in United States
Age bracket	Share	%
16-19		19%
20-29		19%
30-39		20%
40-49		20%
50+		23%

Fig. 04

Worldwide distribution

19.6%

of the worldwide Lexus NX audience comes from United States.

Worldwide audience distribution share by country for Lexus NX
Country	Share
United States	19.6%
Japan	9.5%
Taiwan	8.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lexus NX audience in United States is strongest.

Fig. 05

Top regions by affinity

Lexus NX fans by region: top regions in United States
#	Region	Reach	×
01	California	~200K	1.71×
02	Massachusetts	~30K	1.55×
03	New Jersey	~40K	1.53×
04	New Hampshire	~5K	1.50×
05	Georgia	~40K	1.47×
06	Texas	~100K	1.44×
07	Hawaii	~6K	1.43×
08	Florida	~80K	1.39×
09	Connecticut	~10K	1.33×
10	Maryland	~20K	1.32×
11	North Carolina	~30K	1.26×
12	Washington	~20K	1.25×
13	New York	~60K	1.24×
14	Illinois	~40K	1.24×
15	Virginia	~30K	1.22×
16	Louisiana	~10K	1.18×
17	Rhode Island	~3K	1.13×
18	Washington, District of Columbia	~3K	1.13×
19	Nevada	~10K	1.12×
20	Alabama	~10K	1.09×
21	Tennessee	~20K	1.07×
22	South Carolina	~10K	1.07×
23	Colorado	~10K	1.03×
24	Delaware	~3K	1.01×
25	Arizona	~20K	1.00×
26	Mississippi	~7K	1.00×
27	Pennsylvania	~30K	0.99×
28	Kentucky	~10K	0.97×
29	Oklahoma	~10K	0.96×
30	Ohio	~20K	0.90×
31	Kansas	~6K	0.87×
32	Missouri	~10K	0.86×
33	Oregon	~9K	0.86×
34	Arkansas	~6K	0.86×
35	Utah	~7K	0.85×
36	Minnesota	~10K	0.83×
37	New Mexico	~4K	0.78×
38	Vermont	~1K	0.78×
39	Alaska	~1K	0.77×
40	Nebraska	~3K	0.76×
41	West Virginia	~3K	0.75×
42	Indiana	~10K	0.74×
43	Maine	~2K	0.74×
44	Wisconsin	~10K	0.73×
45	Idaho	~3K	0.73×
46	Michigan	~20K	0.71×
47	Iowa	~5K	0.66×
48	North Dakota	~1K	0.63×
49	South Dakota	~1K	0.61×
50	Montana	~1K	0.60×

Affinity by region — Lexus NX, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lexus NX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lexus NX audience
#	Interest	Category	×
01	Lexus CT	Cars & Mobility	333.33×
02	Lexus SC	Cars & Mobility	277.06×
03	Lexus ES	Cars & Mobility	159.07×
04	Lexus GS	Cars & Mobility	149.66×
05	Lexus LX	Cars & Mobility	120.19×
06	Lexus LC	Cars & Mobility	117.26×
07	Lexus RC	Cars & Mobility	112.75×
08	Lexus RX	Cars & Mobility	93.96×
09	Lexus LS	Cars & Mobility	78.66×
10	Lexus GX	Cars & Mobility	71.01×
11	Nissan X-Trail	Cars & Mobility	60.51×
12	Lexus IS	Cars & Mobility	43.48×
13	Mercedes-Benz GLA-Class	Cars & Mobility	29.56×
14	Audi Q3	Cars & Mobility	24.91×
15	Audi Q5	Cars & Mobility	23.42×
16	Audi Q7	Cars & Mobility	20.61×
17	National Auto Sport Association	Sports	20.00×
18	Hellcats	Movies & TV	16.75×
19	Lexus	Cars & Mobility	9.86×
20	Certified Pre-Owned	Cars & Mobility	9.61×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lexus NX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Lexus NX audience · What stands out
Trait	Cluster	Score
Luxury Orientation	PREMIUM	2.18×
Career Orientation	POWER	1.77×
Family Orientation	CONSERVATISM	1.71×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Lexus NX audience · Rather not
Trait	Cluster	Score
Tradition	CONSERVATISM	0.74×
Extroversion	THRILL	0.78×
Mindfulness	BALANCE	0.82×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Lexus NX have in United States?

Lexus NX has an estimated audience of 943,373 people in United States, concentrated in California and Texas.

What is the gender split and age of Lexus NX fans?

32.2% of Lexus NX fans are female, 67.8% are male, with an average age of 39.9 years.

Which brands do Lexus NX fans like most?

Lexus NX fans show strongest brand affinity for Lexus ES (159.07×), Lexus LX (120.19×), and Lexus CT (333.33×) over the country average.

Where do Lexus NX fans live in United States?

Lexus NX fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do Lexus NX fans also like?

Beyond Lexus NX itself, the audience over-indexes on Lexus LX (120.19×), Lexus CT (333.33×), Lexus RX (93.96×), and Lexus GX (71.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lexus NX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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