Rascasse Audience Intelligence

Renault Target Market in Brazil

A data profile of the people who buy, follow and care about Renault in Brazil — modelled from more than twelve digital signal sources. Renault has an estimated audience of 6,202,295 people in Brazil.

#7among Car manufacturer in Brazil#83among Brand in Brazil#30in Cars & Mobility

The average Renault fan in Brazil is 41.9 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Paraná.

Top brand affinities include Consortium, SUVs, Volkswagen, with strongest over-indexing on Consortium (1.8× the country average).

Demographically, the Renault audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Renault fan in Brazil is more male, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Consortium.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Renault profile in Brazil.

Audience size
6.2M
in Brazil
Gender
39.6%♀
60.4% male
Age
41.9
average years
Country rank
#1036
Brand in Brazil
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Renault

39.6% are female, 60.4% are male, average age 41.9.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Renault audience in Brazil
MetricValue
Female39.6%
Male60.4%
Average age41.9
Estimated audience size6,202,295
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Renault audience in Brazil
Age bracketShare%
16-1912%
20-2919%
30-3922%
40-4923%
50+25%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Renault audience comes from Brazil.

Worldwide audience distribution share by country for Renault
CountryShare
France10.6%
Italy10.0%
Brazil9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Renault audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Renault customers by region in Brazil
#RegionReachAffinity×
01Paraná~500K1.39×
02Mato Grosso~200K1.33×
03Santa Catarina~400K1.28×
04Rio Grande do Sul~400K1.19×
05Federal District~100K1.15×
06Maranhão~200K1.11×
07Pernambuco~300K1.10×
08Roraima~20K1.10×
09Piauí~90K1.09×
10Tocantins~40K1.05×
11Mato Grosso do Sul~90K1.03×
12Espírito Santo~100K1.01×
13Rio Grande do Norte~100K0.99×
14Bahia~400K0.96×
15Sergipe~60K0.96×
16Amapá~20K0.96×
17Paraíba~100K0.95×
18Rondônia~50K0.92×
19Goiás~200K0.91×
20Rio de Janeiro~500K0.89×
21Minas Gerais~600K0.88×
22Pará~200K0.88×
23São Paulo~1.5M0.87×
24Alagoas~80K0.87×
25Acre~20K0.84×
26Ceará~200K0.69×
27Amazonas~70K0.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Renault audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Renault audience
#·InterestCategoryAffinity×
01Ford KaCars & Mobility2.34×
02Chevrolet OnixCars & Mobility2.26×
03Hyundai HB20Cars & Mobility2.23×
04Peugeot 208Cars & Mobility2.19×
05PeugeotCars & Mobility2.17×
06CitroënCars & Mobility2.13×
07General MotorsCars & Mobility2.06×
08FiatCars & Mobility2.02×
09HyundaiCars & Mobility1.96×
10VolkswagenCars & Mobility1.91×
11Jeep CompassCars & Mobility1.90×
12iCarrosCars & Mobility1.82×
13ConsortiumBusiness & Career1.80×
14SUVsCars & Mobility1.79×
15Cars (film)Movies & TV1.67×
16ToyotaCars & Mobility1.66×
17WebMotorsCars & Mobility1.65×
18HondaCars & Mobility1.56×
19TrucksCars & Mobility1.56×
20TractorCars & Mobility1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Renault audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Renault audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.19×
Risk AppetiteTHRILL0.85×
SpiritualityBALANCE0.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Renault audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.44×
IndividualismJOY0.51×
IndulgenceJOY0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Renault's target market in Brazil?

Renault's target market in Brazil covers an estimated 6,202,295 people, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Renault customers?

39.6% of the Renault audience are female, 60.4% are male, with an average age of 41.9 years.

03

Which brands do Renault fans like most?

Renault fans show strongest brand affinity for Consortium (1.8×), SUVs (1.79×), and Volkswagen (1.91×) over the country average.

04

Where do Renault fans live in Brazil?

Renault fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Paraná (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Renault fans also like?

Beyond Renault itself, the audience over-indexes on SUVs (1.79×), Volkswagen (1.91×), Fiat (2.02×), and WebMotors (1.65×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in Brazil

See Renault audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Renault. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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