A data profile of the people who buy, follow and care about Hyundai HB20 in Brazil — modelled from more than twelve digital signal sources. Hyundai HB20 has an estimated audience of 5,352,801 people in Brazil.
Hyundai HB20 has an estimated audience of 5,352,801 people in Brazil. 34.9% are female, 65.1% are male, average age 43.8. Top brand affinities: Fiat 500, Ford Ka, Ford Focus, Hatchback, Volkswagen Up.
Top brand affinities include Fiat 500, Ford Ka, Ford Focus, with strongest over-indexing on Fiat 500 (13.52× the country average).
Demographically, the Hyundai HB20 audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Family Orientation.
The typical Hyundai HB20 fan in Brazil is more male, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Fiat 500.
The key figures that characterise the Hyundai HB20 profile in Brazil.
34.9% are female, 65.1% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 43.8 |
| Estimated audience size | 5,352,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Hyundai HB20 audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 83.5% |
| Argentina | 6.1% |
| Colombia | 2.1% |
The strongest cross-interests of the Hyundai HB20 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiat 500 | Cars & Mobility | 13.52× | ||
| 02 | Kia Optima | Cars & Mobility | 13.52× | ||
| 03 | Hyundai i20 | Cars & Mobility | 13.52× | ||
| 04 | Fiat Punto | Cars & Mobility | 11.81× | ||
| 05 | Volkswagen Up | Cars & Mobility | 10.83× | ||
| 06 | City car | Cars & Mobility | 10.49× | ||
| 07 | Ford Focus | Cars & Mobility | 10.02× | ||
| 08 | Citroën C3 | Cars & Mobility | 9.91× | ||
| 09 | Volkswagen Polo | Cars & Mobility | 8.34× | ||
| 10 | Ford EcoSport | Cars & Mobility | 8.14× | ||
| 11 | Volkswagen Tiguan | Cars & Mobility | 7.80× | ||
| 12 | Hatchback | Cars & Mobility | 7.21× | ||
| 13 | Ford Fiesta | Cars & Mobility | 6.75× | ||
| 14 | Ford Ka | Cars & Mobility | 6.00× | ||
| 15 | Toyota Corolla | Cars & Mobility | 5.53× | ||
| 16 | Chevrolet Onix | Cars & Mobility | 5.49× | ||
| 17 | Used car | Cars & Mobility | 5.04× | ||
| 18 | Hyundai | Cars & Mobility | 4.11× | ||
| 19 | Volkswagen | Cars & Mobility | 2.66× | ||
| 20 | Internet & Social Media | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.66× | |
| Family Orientation | CONSERVATISM | 1.88× | |
| Patriotism | CONSERVATISM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Indulgence | JOY | 0.77× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Hyundai HB20. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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