A data profile of the people who buy, follow and care about Honda Civic in Brazil — modelled from more than twelve digital signal sources. Honda Civic has an estimated audience of 3,703,503 people in Brazil.
The average Honda Civic fan in Brazil is 40.4 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Seleção Brasileira, Real Madrid C.F., Honda City, with strongest over-indexing on Seleção Brasileira (1.55× the country average).
Demographically, the Honda Civic audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Honda Civic fan in Brazil is more male, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Honda Civic profile in Brazil.
33.5% are female, 66.5% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 40.4 |
| Estimated audience size | 3,703,503 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Honda Civic audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.9% |
| Brazil | 8.9% |
| Italy | 5.2% |
Where the Honda Civic audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goiás | ~200K | 1.62× | |
| 02 | Minas Gerais | ~500K | 1.33× | |
| 03 | Tocantins | ~30K | 1.26× | |
| 04 | Espírito Santo | ~100K | 1.23× | |
| 05 | Piauí | ~60K | 1.17× | |
| 06 | Mato Grosso do Sul | ~60K | 1.10× | |
| 07 | Bahia | ~300K | 1.08× | |
| 08 | Alagoas | ~60K | 1.06× | |
| 09 | Rio Grande do Norte | ~70K | 1.05× | |
| 10 | Pernambuco | ~200K | 1.04× | |
| 11 | Maranhão | ~100K | 1.02× | |
| 12 | Federal District | ~70K | 1.02× | |
| 13 | Paraíba | ~80K | 1.01× | |
| 14 | Paraná | ~200K | 0.98× | |
| 15 | Rondônia | ~30K | 0.98× | |
| 16 | Sergipe | ~40K | 0.97× | |
| 17 | Ceará | ~200K | 0.95× | |
| 18 | Mato Grosso | ~70K | 0.95× | |
| 19 | Rio de Janeiro | ~300K | 0.90× | |
| 20 | Pará | ~100K | 0.90× | |
| 21 | São Paulo | ~900K | 0.88× | |
| 22 | Santa Catarina | ~100K | 0.83× | |
| 23 | Rio Grande do Sul | ~200K | 0.80× | |
| 24 | Amapá | ~10K | 0.80× | |
| 25 | Roraima | ~9K | 0.79× | |
| 26 | Amazonas | ~50K | 0.73× | |
| 27 | Acre | ~9K | 0.68× |
The strongest cross-interests of the Honda Civic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Honda Fit | Cars & Mobility | 5.76× | ||
| 02 | Honda City | Cars & Mobility | 5.73× | ||
| 03 | Toyota Yaris | Cars & Mobility | 5.33× | ||
| 04 | Honda HR-V | Cars & Mobility | 4.65× | ||
| 05 | Skin (musician) | Music & Radio | 4.51× | ||
| 06 | Fiat 500 (2007) | Cars & Mobility | 4.50× | ||
| 07 | Toyota Corolla | Cars & Mobility | 3.85× | ||
| 08 | Mitsubishi | Cars & Mobility | 3.64× | ||
| 09 | Peugeot 208 | Cars & Mobility | 3.62× | ||
| 10 | Hyundai | Cars & Mobility | 2.83× | ||
| 11 | Free market | Politics & Society | 2.71× | ||
| 12 | WebMotors | Cars & Mobility | 2.59× | ||
| 13 | Toyota | Cars & Mobility | 2.44× | ||
| 14 | Volkswagen | Cars & Mobility | 2.11× | ||
| 15 | Honda | Cars & Mobility | 2.09× | ||
| 16 | Fiat | Cars & Mobility | 2.06× | ||
| 17 | Paris Saint-Germain | Sports | 1.70× | ||
| 18 | Real Madrid C.F. | Sports | 1.56× | ||
| 19 | Seleção Brasileira | Sports | 1.55× | ||
| 20 | Cristiano Ronaldo | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.43× | |
| DIY Mentality | THRILL | 1.40× | |
| Risk Appetite | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.75× | |
| Mindfulness | BALANCE | 0.77× | |
| Community Orientation | OPEN | 0.79× |
Honda Civic has an estimated audience of 3,703,503 people in Brazil, concentrated in São Paulo and Minas Gerais.
33.5% of Honda Civic fans are female, 66.5% are male, with an average age of 40.4 years.
Honda Civic fans show strongest brand affinity for Seleção Brasileira (1.55×), Real Madrid C.F. (1.56×), and Honda City (5.73×) over the country average.
Honda Civic fans in Brazil are most concentrated in São Paulo (reach ~900K), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Honda Civic itself, the audience over-indexes on Real Madrid C.F. (1.56×), Honda City (5.73×), WebMotors (2.59×), and Honda Fit (5.76×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Honda Civic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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