Honda Civic Audience in Germany
Honda Civic has an estimated audience of 1,620,265 people in Germany. 30.0% are female, 70.0% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Toyota Land Cruiser, TikTok, Toyota Hilux, Reading, Drag racing.
The average Honda Civic fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Toyota Land Cruiser, TikTok, Toyota Hilux, with strongest over-indexing on Toyota Land Cruiser (13.16× the country average). Demographically, the Honda Civic audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Honda Civic fans
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 35.5 |
| Estimated audience size | 1,620,265 |
Audience persona
The typical Honda Civic fan in Germany is more male, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Toyota Land Cruiser.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 403,287 | 1.14× |
| Bayern | 263,851 | 1.01× |
| Baden-Württemberg | 239,020 | 1.08× |
| Niedersachsen | 154,536 | 0.98× |
| Hessen | 151,791 | 1.23× |
| Sachsen | 93,136 | 1.17× |
| Rheinland-Pfalz | 83,250 | 1.03× |
| Berlin | 66,943 | 0.92× |
| Brandenburg | 53,418 | 1.06× |
| Schleswig-Holstein | 49,209 | 0.85× |
| Sachsen-Anhalt | 41,167 | 0.98× |
| Thüringen | 39,895 | 0.97× |
| Hamburg | 34,993 | 0.96× |
| Mecklenburg-Vorpommern | 28,284 | 0.91× |
| Saarland | 18,025 | 0.91× |
| Bremen | 11,137 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toyota Land Cruiser | 13.16× | Cars & Mobility |
| TikTok | 2.49× | Internet & Social Media |
| Toyota Hilux | 13.21× | Cars & Mobility |
| Reading | 1.8× | Literature |
| Drag racing | 5.81× | Cars & Mobility |
| Superman | 3.2× | Movies & TV |
| Auto maintenance | 4.29× | Cars & Mobility |
| Driving | 3.54× | Cars & Mobility |
| All-terrain vehicle | 4.7× | Cars & Mobility |
| Bicycle wheel | 6.93× | Cars & Mobility |
| Peugeot 308 | 10.48× | Cars & Mobility |
| Fiat 500 | 8.1× | Cars & Mobility |
| Honda | 4.03× | Cars & Mobility |
| Max Verstappen | 5.03× | Sports |
| Backcountry skiing | 3.88× | Sports |
| Extreme sport | 3.17× | Sports |
| Snapchat | 3.52× | Internet & Social Media |
| Vintage car | 4.34× | Cars & Mobility |
| Hatchback | 3.11× | Cars & Mobility |
| Toyota RAV4 | 8.42× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.61 |
| Career Orientation | POWER | 1.39 |
| Travelling | THRILL | 1.28 |
| Quality Awareness | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.21 |
| Urban Lifestyle | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 9.5% |
| Italy | 5.3% |
See Honda Civic audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Honda Civic have in Germany?
Honda Civic has an estimated audience of 1,620,265 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Honda Civic fans?
30.0% of Honda Civic fans are female, 70.0% are male, with an average age of 35.5 years.
Which brands do Honda Civic fans like most?
Honda Civic fans show strongest brand affinity for Toyota Land Cruiser (13.16×), TikTok (2.49×), and Toyota Hilux (13.21×) over the country average.
Where do Honda Civic fans live in Germany?
Honda Civic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 403,287), Bayern (reach 263,851), and Baden-Württemberg (reach 239,020). These three regions account for the largest share of the active audience.
What other brands do Honda Civic fans also like?
Beyond Honda Civic itself, the audience over-indexes on TikTok (2.49×), Toyota Hilux (13.21×), Reading (1.8×), and Drag racing (5.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Honda Civic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.