Rascasse Audience Intelligence

Toyota Land Cruiser Audience in Germany

A data profile of the people who buy, follow and care about Toyota Land Cruiser in Germany — modelled from more than twelve digital signal sources. Toyota Land Cruiser has an estimated audience of 1,292,982 people in Germany.

#57among Car type in Germany#33among Car Model in Germany#252in Cars & Mobility

The average Toyota Land Cruiser fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Suzuki Jimny, Honda HR-V, Lada Niva, with strongest over-indexing on Suzuki Jimny (79.73× the country average).

Demographically, the Toyota Land Cruiser audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Toyota Land Cruiser fan in Germany is balanced, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Suzuki Jimny.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Land Cruiser profile in Germany.

Audience size
1.3M
in Germany
Gender
51.3%♀
48.7% male
Age
36.7
average years
Country rank
#5132
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Land Cruiser fans

51.3% are female, 48.7% are male, average age 36.7.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Toyota Land Cruiser audience in Germany
MetricValue
Female51.3%
Male48.7%
Average age36.7
Estimated audience size1,292,982
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Toyota Land Cruiser audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Toyota Land Cruiser audience comes from Germany.

Worldwide audience distribution share by country for Toyota Land Cruiser
CountryShare
United States21.1%
Australia5.7%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Land Cruiser audience in Germany is strongest.

Fig. 05

Top regions by affinity

Toyota Land Cruiser fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.33×
02Hessen~100K1.23×
03Baden-Württemberg~200K1.16×
04Hamburg~30K1.15×
05Rheinland-Pfalz~70K1.06×
06Nordrhein-Westfalen~300K1.00×
07Mecklenburg-Vorpommern~20K1.00×
08Niedersachsen~100K0.99×
09Schleswig-Holstein~50K0.99×
10Thüringen~30K0.99×
11Sachsen~60K0.96×
12Brandenburg~40K0.93×
13Saarland~10K0.92×
14Berlin~50K0.89×
15Sachsen-Anhalt~30K0.79×
16Bremen~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Toyota Land Cruiser, Germany
0.68×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Land Cruiser audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Land Cruiser audience
#·InterestCategoryAffinity×
01Daihatsu TeriosCars & Mobility164.38×
02Chevrolet EquinoxCars & Mobility153.05×
03Chevrolet SuburbanCars & Mobility135.02×
04Honda HR-VCars & Mobility127.90×
05Lada NivaCars & Mobility123.54×
06Chevrolet TahoeCars & Mobility90.27×
07Nissan PathfinderCars & Mobility89.50×
08Suzuki JimnyCars & Mobility79.73×
09Škoda YetiCars & Mobility71.65×
10Honda CR-VCars & Mobility65.70×
11Mercedes-Benz GL-ClassCars & Mobility60.96×
12Ford EcoSportCars & Mobility60.66×
13Cadillac EscaladeCars & Mobility60.66×
14Mitsubishi TritonCars & Mobility43.63×
15Mitsubishi PajeroCars & Mobility40.46×
16Opel MokkaCars & Mobility37.50×
17Ford RangerCars & Mobility29.63×
18Jeep Grand CherokeeCars & Mobility27.57×
19Toyota HiluxCars & Mobility27.40×
20Škoda KodiaqCars & Mobility20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Land Cruiser audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Land Cruiser audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
Need for SecurityCONSERVATISM1.75×
Family OrientationCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Land Cruiser audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
Pet OwnershipJOY0.79×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Land Cruiser have in Germany?

Toyota Land Cruiser has an estimated audience of 1,292,982 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Toyota Land Cruiser fans?

51.3% of Toyota Land Cruiser fans are female, 48.7% are male, with an average age of 36.7 years.

03

Which brands do Toyota Land Cruiser fans like most?

Toyota Land Cruiser fans show strongest brand affinity for Suzuki Jimny (79.73×), Honda HR-V (127.9×), and Lada Niva (123.54×) over the country average.

04

Where do Toyota Land Cruiser fans live in Germany?

Toyota Land Cruiser fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Land Cruiser fans also like?

Beyond Toyota Land Cruiser itself, the audience over-indexes on Honda HR-V (127.9×), Lada Niva (123.54×), Honda CR-V (65.7×), and Škoda Yeti (71.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Toyota Land Cruiser audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Toyota Land Cruiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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