Toyota Land Cruiser Audience in Germany
Toyota Land Cruiser has an estimated audience of 1,294,887 people in Germany. 51.3% are female, 48.7% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Suzuki Jimny, Honda HR-V, Lada Niva, Honda CR-V, Daihatsu Terios.
The average Toyota Land Cruiser fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Suzuki Jimny, Honda HR-V, Lada Niva, with strongest over-indexing on Suzuki Jimny (79.73× the country average). Demographically, the Toyota Land Cruiser audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Toyota Land Cruiser fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 36.7 |
| Estimated audience size | 1,294,887 |
Audience persona
The typical Toyota Land Cruiser fan in Germany is balanced, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Suzuki Jimny.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 288,317 | 1.02× |
| Bayern | 280,642 | 1.35× |
| Baden-Württemberg | 206,953 | 1.17× |
| Hessen | 127,537 | 1.29× |
| Niedersachsen | 125,976 | 1× |
| Rheinland-Pfalz | 70,077 | 1.08× |
| Sachsen | 61,099 | 0.96× |
| Berlin | 52,756 | 0.91× |
| Schleswig-Holstein | 45,974 | 0.99× |
| Brandenburg | 36,606 | 0.91× |
| Hamburg | 33,965 | 1.16× |
| Thüringen | 31,767 | 0.96× |
| Sachsen-Anhalt | 25,285 | 0.75× |
| Mecklenburg-Vorpommern | 22,960 | 0.93× |
| Saarland | 14,358 | 0.9× |
| Bremen | 6,712 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Suzuki Jimny | 79.73× | Cars & Mobility |
| Honda HR-V | 127.9× | Cars & Mobility |
| Lada Niva | 123.54× | Cars & Mobility |
| Honda CR-V | 65.7× | Cars & Mobility |
| Daihatsu Terios | 164.38× | Cars & Mobility |
| Opel Mokka | 37.5× | Cars & Mobility |
| Chevrolet Suburban | 135.02× | Cars & Mobility |
| Ford EcoSport | 60.66× | Cars & Mobility |
| Škoda Yeti | 71.65× | Cars & Mobility |
| Cadillac Escalade | 60.66× | Cars & Mobility |
| Chevrolet Equinox | 153.05× | Cars & Mobility |
| Chevrolet Tahoe | 90.27× | Cars & Mobility |
| Škoda Kodiaq | 20× | Cars & Mobility |
| Nissan Pathfinder | 89.5× | Cars & Mobility |
| Ford Ranger | 29.63× | Cars & Mobility |
| Toyota Hilux | 27.4× | Cars & Mobility |
| Mercedes-Benz GL-Class | 60.96× | Cars & Mobility |
| Mitsubishi Pajero | 40.46× | Cars & Mobility |
| Mitsubishi Triton | 43.63× | Cars & Mobility |
| Jeep Grand Cherokee | 27.57× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.81 |
| Quality Awareness | PREMIUM | 1.64 |
| Travelling | THRILL | 1.56 |
| Individualism | JOY | 1.48 |
| Sustainability | BALANCE | 1.47 |
| Career Orientation | POWER | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Australia | 6.0% |
| Italy | 6.0% |
See Toyota Land Cruiser audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Toyota Land Cruiser have in Germany?
Toyota Land Cruiser has an estimated audience of 1,294,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toyota Land Cruiser fans?
51.3% of Toyota Land Cruiser fans are female, 48.7% are male, with an average age of 36.7 years.
Which brands do Toyota Land Cruiser fans like most?
Toyota Land Cruiser fans show strongest brand affinity for Suzuki Jimny (79.73×), Honda HR-V (127.9×), and Lada Niva (123.54×) over the country average.
Where do Toyota Land Cruiser fans live in Germany?
Toyota Land Cruiser fans in Germany are most concentrated in Nordrhein-Westfalen (reach 288,317), Bayern (reach 280,642), and Baden-Württemberg (reach 206,953). These three regions account for the largest share of the active audience.
What other brands do Toyota Land Cruiser fans also like?
Beyond Toyota Land Cruiser itself, the audience over-indexes on Honda HR-V (127.9×), Lada Niva (123.54×), Honda CR-V (65.7×), and Daihatsu Terios (164.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toyota Land Cruiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.