Honda CR-V Audience in Germany
Honda CR-V has an estimated audience of 859,331 people in Germany. 24.9% are female, 75.1% are male, average age 45.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kia Soul, Family car, Honda HR-V, Mazda CX-5, Mazda CX-3.
The average Honda CR-V fan in Germany is 45.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kia Soul, Family car, Honda HR-V, with strongest over-indexing on Kia Soul (45.53× the country average). Demographically, the Honda CR-V audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Honda CR-V fans
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 45.8 |
| Estimated audience size | 859,331 |
Audience persona
The typical Honda CR-V fan in Germany is more male, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for Kia Soul.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 197,333 | 1.05× |
| Bayern | 135,234 | 0.98× |
| Baden-Württemberg | 112,648 | 0.96× |
| Niedersachsen | 75,734 | 0.91× |
| Hessen | 69,302 | 1.06× |
| Sachsen | 47,419 | 1.13× |
| Rheinland-Pfalz | 43,023 | 1× |
| Brandenburg | 32,283 | 1.21× |
| Berlin | 32,130 | 0.84× |
| Schleswig-Holstein | 26,531 | 0.86× |
| Sachsen-Anhalt | 25,946 | 1.17× |
| Thüringen | 25,200 | 1.15× |
| Mecklenburg-Vorpommern | 20,615 | 1.26× |
| Hamburg | 18,428 | 0.95× |
| Saarland | 8,221 | 0.78× |
| Bremen | 5,238 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Soul | 45.53× | Cars & Mobility |
| Family car | 10.69× | Cars & Mobility |
| Honda HR-V | 39.67× | Cars & Mobility |
| Mazda CX-5 | 14.26× | Cars & Mobility |
| Mazda CX-3 | 22.22× | Cars & Mobility |
| Kia Sportage | 10.05× | Cars & Mobility |
| Toyota Fortuner | 15.14× | Cars & Mobility |
| Honda | 5.17× | Cars & Mobility |
| Hyundai Tucson | 8.12× | Cars & Mobility |
| Renault Twizy | 18.1× | Cars & Mobility |
| Used Cars | 4.02× | Cars & Mobility |
| Immobilien | 3.46× | Business & Career |
| Max Verstappen | 4.92× | Sports |
| Mazda CX-30 | 10.64× | Cars & Mobility |
| Outdoor enthusiast | 2.69× | Sports |
| Opel GT | 13.09× | Cars & Mobility |
| Woolworths | 2.9× | Shopping |
| Galatasaray S.K. | 2.14× | Sports |
| Living room | 2.34× | Home & Garden |
| Daihatsu | 13.09× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 6.88 |
| Luxury Orientation | PREMIUM | 1.72 |
| Need for Security | CONSERVATISM | 1.65 |
| Quality Awareness | PREMIUM | 1.38 |
| Patriotism | CONSERVATISM | 1.34 |
| Indulgence | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 5.9% |
| Indonesia | 4.3% |
See Honda CR-V audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Honda CR-V have in Germany?
Honda CR-V has an estimated audience of 859,331 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Honda CR-V fans?
24.9% of Honda CR-V fans are female, 75.1% are male, with an average age of 45.8 years.
Which brands do Honda CR-V fans like most?
Honda CR-V fans show strongest brand affinity for Kia Soul (45.53×), Family car (10.69×), and Honda HR-V (39.67×) over the country average.
Where do Honda CR-V fans live in Germany?
Honda CR-V fans in Germany are most concentrated in Nordrhein-Westfalen (reach 197,333), Bayern (reach 135,234), and Baden-Württemberg (reach 112,648). These three regions account for the largest share of the active audience.
What other brands do Honda CR-V fans also like?
Beyond Honda CR-V itself, the audience over-indexes on Family car (10.69×), Honda HR-V (39.67×), Mazda CX-5 (14.26×), and Mazda CX-3 (22.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Honda CR-V. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.