Toyota Fortuner Audience in Germany
Toyota Fortuner has an estimated audience of 527,759 people in Germany. 40.9% are female, 59.1% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Floor cleaning, Cleanliness, Nissan Almera, Air India, Honda CR-V.
The average Toyota Fortuner fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Floor cleaning, Cleanliness, Nissan Almera, with strongest over-indexing on Floor cleaning (108.46× the country average). Demographically, the Toyota Fortuner audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Toyota Fortuner fans
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 38.7 |
| Estimated audience size | 527,759 |
Audience persona
The typical Toyota Fortuner fan in Germany is more male, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Floor cleaning.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,392 | 1.03× |
| Bayern | 109,301 | 1.29× |
| Baden-Württemberg | 85,582 | 1.19× |
| Hessen | 70,896 | 1.76× |
| Niedersachsen | 44,490 | 0.87× |
| Berlin | 34,643 | 1.47× |
| Rheinland-Pfalz | 26,152 | 0.99× |
| Sachsen | 23,155 | 0.89× |
| Schleswig-Holstein | 16,766 | 0.88× |
| Hamburg | 16,635 | 1.39× |
| Brandenburg | 13,705 | 0.84× |
| Thüringen | 9,464 | 0.7× |
| Sachsen-Anhalt | 9,192 | 0.67× |
| Mecklenburg-Vorpommern | 6,538 | 0.65× |
| Saarland | 4,472 | 0.69× |
| Bremen | 3,086 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Floor cleaning | 108.46× | Home & Garden |
| Cleanliness | 23.54× | Home & Garden |
| Nissan Almera | 134.9× | Cars & Mobility |
| Air India | 28.87× | Travel & Leisure |
| Honda CR-V | 31.55× | Cars & Mobility |
| Mitsubishi Pajero | 50.32× | Cars & Mobility |
| Toyota Land Cruiser | 20× | Cars & Mobility |
| Honda HR-V | 36.23× | Cars & Mobility |
| Citroën C3 | 20× | Cars & Mobility |
| Honda Jazz | 30.07× | Cars & Mobility |
| Car wash | 10.04× | Cars & Mobility |
| Opel Astra | 20× | Cars & Mobility |
| Toyota Yaris | 15.59× | Cars & Mobility |
| Plug-in hybrid | 6.17× | Cars & Mobility |
| Mitsubishi Triton | 29.64× | Cars & Mobility |
| Jeep Grand Cherokee | 18.95× | Cars & Mobility |
| Suzuki Swift | 20× | Cars & Mobility |
| Ford Ranger | 14.75× | Cars & Mobility |
| Honda City | 26.48× | Cars & Mobility |
| Livemusic | 4.31× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.98 |
| DIY Mentality | THRILL | 1.53 |
| Quality Awareness | PREMIUM | 1.47 |
| Patriotism | CONSERVATISM | 1.38 |
| Indulgence | JOY | 1.37 |
| Family Orientation | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 16.7% |
| United States | 15.6% |
| Indonesia | 15.3% |
See Toyota Fortuner audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Toyota Fortuner have in Germany?
Toyota Fortuner has an estimated audience of 527,759 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toyota Fortuner fans?
40.9% of Toyota Fortuner fans are female, 59.1% are male, with an average age of 38.7 years.
Which brands do Toyota Fortuner fans like most?
Toyota Fortuner fans show strongest brand affinity for Floor cleaning (108.46×), Cleanliness (23.54×), and Nissan Almera (134.9×) over the country average.
Where do Toyota Fortuner fans live in Germany?
Toyota Fortuner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,392), Bayern (reach 109,301), and Baden-Württemberg (reach 85,582). These three regions account for the largest share of the active audience.
What other brands do Toyota Fortuner fans also like?
Beyond Toyota Fortuner itself, the audience over-indexes on Cleanliness (23.54×), Nissan Almera (134.9×), Air India (28.87×), and Honda CR-V (31.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toyota Fortuner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.