Rascasse Audience Intelligence

Toyota Fortuner Audience in Germany

A data profile of the people who buy, follow and care about Toyota Fortuner in Germany — modelled from more than twelve digital signal sources. Toyota Fortuner has an estimated audience of 528,745 people in Germany.

#174among Car type in Germany#162among Car Model in Germany#520in Cars & Mobility

The average Toyota Fortuner fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Floor cleaning, Cleanliness, Nissan Almera, with strongest over-indexing on Floor cleaning (127.88× the country average).

Demographically, the Toyota Fortuner audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Toyota Fortuner fan in Germany is more male, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Floor cleaning.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Fortuner profile in Germany.

Audience size
529K
in Germany
Gender
40.9%♀
59.1% male
Age
38.7
average years
Country rank
#11219
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Fortuner fans

40.9% are female, 59.1% are male, average age 38.7.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Toyota Fortuner audience in Germany
MetricValue
Female40.9%
Male59.1%
Average age38.7
Estimated audience size528,745
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Toyota Fortuner audience in Germany
Age bracketShare%
16-1916%
20-2924%
30-3924%
40-4921%
50+16%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Toyota Fortuner audience comes from Germany.

Worldwide audience distribution share by country for Toyota Fortuner
CountryShare
India16.3%
United States15.7%
Indonesia15.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Fortuner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Toyota Fortuner fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.65×
02Berlin~30K1.37×
03Hamburg~20K1.31×
04Bayern~100K1.26×
05Baden-Württemberg~80K1.16×
06Nordrhein-Westfalen~100K1.01×
07Rheinland-Pfalz~30K1.00×
08Bremen~4K0.92×
09Schleswig-Holstein~20K0.91×
10Brandenburg~10K0.91×
11Sachsen~20K0.88×
12Niedersachsen~40K0.87×
13Saarland~6K0.87×
14Thüringen~10K0.83×
15Mecklenburg-Vorpommern~8K0.80×
16Sachsen-Anhalt~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Toyota Fortuner, Germany
0.78×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Fortuner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Fortuner audience
#·InterestCategoryAffinity×
01Nissan AlmeraCars & Mobility134.49×
02Floor cleaningHome & Garden127.88×
03Mitsubishi PajeroCars & Mobility53.99×
04Fiat PuntoCars & Mobility34.27×
05Toyota HiluxCars & Mobility33.33×
06CleanlinessHome & Garden30.71×
07Honda JazzCars & Mobility27.13×
08Ford RangerCars & Mobility26.13×
09Toyota Land CruiserCars & Mobility20.00×
10Toyota YarisCars & Mobility20.00×
11Opel AstraCars & Mobility20.00×
12Air IndiaTravel & Leisure16.60×
13Subcompact carCars & Mobility13.88×
14Plug-in hybridCars & Mobility10.72×
15Luxury yachtTravel & Leisure10.10×
16Motorcycle helmetCars & Mobility9.70×
17HondaCars & Mobility8.18×
18Motorcycle accessoriesCars & Mobility7.91×
19ToyotaCars & Mobility6.88×
20Used CarsCars & Mobility6.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Fortuner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Fortuner audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.29×
IndulgenceJOY1.69×
Career OrientationPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Fortuner audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
MindfulnessBALANCE0.78×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Fortuner have in Germany?

Toyota Fortuner has an estimated audience of 528,745 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Toyota Fortuner fans?

40.9% of Toyota Fortuner fans are female, 59.1% are male, with an average age of 38.7 years.

03

Which brands do Toyota Fortuner fans like most?

Toyota Fortuner fans show strongest brand affinity for Floor cleaning (127.88×), Cleanliness (30.71×), and Nissan Almera (134.49×) over the country average.

04

Where do Toyota Fortuner fans live in Germany?

Toyota Fortuner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Fortuner fans also like?

Beyond Toyota Fortuner itself, the audience over-indexes on Cleanliness (30.71×), Nissan Almera (134.49×), Mitsubishi Pajero (53.99×), and Toyota Hilux (33.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Toyota Fortuner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Toyota Fortuner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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