Plug-in hybrid Audience in Germany
Plug-in hybrid has an estimated audience of 6,438,545 people in Germany. 33.9% are female, 66.1% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hybrids, AutoScout24, Electric car, Sports, Used Cars.
The average Plug-in hybrid fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hybrids, AutoScout24, Electric car, with strongest over-indexing on Hybrids (6.27× the country average). Demographically, the Plug-in hybrid audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Plug-in hybrid fans
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 38.3 |
| Estimated audience size | 6,438,545 |
Audience persona
The typical Plug-in hybrid fan in Germany is more male, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Hybrids.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,562,111 | 1.11× |
| Bayern | 1,071,511 | 1.04× |
| Baden-Württemberg | 881,814 | 1× |
| Niedersachsen | 707,158 | 1.13× |
| Hessen | 467,491 | 0.95× |
| Rheinland-Pfalz | 357,744 | 1.11× |
| Sachsen | 327,140 | 1.04× |
| Schleswig-Holstein | 229,796 | 0.99× |
| Brandenburg | 225,272 | 1.13× |
| Berlin | 211,191 | 0.73× |
| Sachsen-Anhalt | 182,289 | 1.09× |
| Thüringen | 169,336 | 1.03× |
| Mecklenburg-Vorpommern | 119,368 | 0.97× |
| Hamburg | 117,611 | 0.81× |
| Saarland | 93,387 | 1.18× |
| Bremen | 37,579 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hybrids | 6.27× | Cars & Mobility |
| AutoScout24 | 3.26× | Cars & Mobility |
| Electric car | 4.07× | Cars & Mobility |
| Sports | 1.91× | Sports |
| Used Cars | 4.7× | Cars & Mobility |
| Electric motor | 4.22× | Cars & Mobility |
| Battery electric vehicle | 6.43× | Cars & Mobility |
| Hybrid electric vehicle | 4.69× | Cars & Mobility |
| SUVs | 2.89× | Cars & Mobility |
| BYD Auto | 3.79× | Cars & Mobility |
| Middle school | 5.11× | Business & Career |
| Electric vehicle | 3.76× | Cars & Mobility |
| Used car | 2.93× | Cars & Mobility |
| Škoda Auto | 2.9× | Cars & Mobility |
| Kia Sorento | 9.78× | Cars & Mobility |
| Kia Sportage | 7.5× | Cars & Mobility |
| Renault Captur | 8.82× | Cars & Mobility |
| Škoda Kodiaq | 5.77× | Cars & Mobility |
| Accounting software | 5.22× | Business & Career |
| Hyundai | 3.4× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.65 |
| Need for Security | CONSERVATISM | 1.48 |
| Indulgence | JOY | 1.42 |
| DIY Mentality | THRILL | 1.35 |
| Career Orientation | POWER | 1.23 |
| Patriotism | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.1% |
| Germany | 11.2% |
| Italy | 8.2% |
See Plug-in hybrid audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Plug-in hybrid have in Germany?
Plug-in hybrid has an estimated audience of 6,438,545 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plug-in hybrid fans?
33.9% of Plug-in hybrid fans are female, 66.1% are male, with an average age of 38.3 years.
Which brands do Plug-in hybrid fans like most?
Plug-in hybrid fans show strongest brand affinity for Hybrids (6.27×), AutoScout24 (3.26×), and Electric car (4.07×) over the country average.
Where do Plug-in hybrid fans live in Germany?
Plug-in hybrid fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,562,111), Bayern (reach 1,071,511), and Baden-Württemberg (reach 881,814). These three regions account for the largest share of the active audience.
What other brands do Plug-in hybrid fans also like?
Beyond Plug-in hybrid itself, the audience over-indexes on AutoScout24 (3.26×), Electric car (4.07×), Sports (1.91×), and Used Cars (4.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plug-in hybrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.